PPC Advertising Services
SLINKY can set up and manage a wide array of paid advertising campaigns
Paid (PPC) advertising, such as Google Ads and Microsoft Advertising, allows you to bid on keywords and display ads on SERPs or other advertising platforms. Our digital marketing agency offers comprehensive Pay-Per-Click management services, including:
Campaign Setup and Management
Our team will set up, manage, and optimize your PPC campaigns to ensure they deliver the best possible return on investment (ROI).
This includes selecting the right keywords, creating compelling ad copy, and managing your bids effectively.
Performance Monitoring and Optimisation
We closely monitor your PPC campaigns’ performance and make data-driven adjustments to improve their effectiveness.
This includes refining your targeting, adjusting your bids, and testing different ad variations.
Reporting and Analysis
Our digital agency provides transparent reporting and analysis, helping you understand the impact of your PPC campaigns and make informed decisions about your advertising strategy.
PPC stands for ‘pay per click advertising, and it is a form of marketing, like Google Ads – that can bring instant traffic to your website if you have the marketing budget available to pay for the ads. The primary player within PPC is Google Ads which is understandable, given that Google accounts for over 90% of search engine traffic.
Unlike newspaper or magazine ads, where you pay to be seen, Google Ads are based on the keywords that someone types into a search box. For example, if someone types in ‘Digital Agency Perth‘, and you have a PPC ad set up for those keywords, then if you have bid enough, your Google advert will be seen before others.
This means that if your ad appears, and they click it, you pay, but the benefit is that person is now being redirected to your website, and there’s a greater chance of the person searching and being interested in your brand and products.
While that hopefully sounds straightforward enough, setting up Google Ads so that they are effective rather than just a drain on your funds requires skills and knowledge. Factors such as what keywords to bid on, how much those bids should be, and what copy to write in your ads are some key elements that should be entrusted to a professional digital marketing company.
SEO and PPC (Google Ads) have their place in digital marketing but are used in very different ways. SEO is perfect for organic searches, establishing your domain authority, and building for the longer term. PPC, on the other hand, can bring immediate results and can be used to target very specific demographics such as location, age, and income.
Pay-Per-Click (PPC) means you are paying for every click from the search engine to your website, and to continue getting visitors, you need to keep paying. It can often require a very large budget and certainly requires careful research and targeting of keywords so that the budget is used effectively.
SEO is often regarded as a free option. While the traffic you receive costs nothing, it always makes sense to invest in proper SEO management to ensure that your website is optimised correctly for the search engines. As for which is cheaper, SEO should be seen as a long-term, ongoing strategy in most cases since PPC traffic will always need to be paid for.
At SLINKY, we are experienced in designing digital marketing landing pages that are bound to improve your conversion rate. We have onboard the best and most experienced website designers and digital marketing experts in Australia to deliver you high-converting landing pages. Using our wealth of experience, expertise and the latest techniques like A/B tests, UX tests and Multivariate tests, we design customised and profit-driven digital marketing landing pages that help you achieve your conversion goals.
Our creative genius enables us to develop landing pages that engage and persuades the potential buyer to take the desired action. At SLINKY, we don’t shoot in the dark; we deliver flawless and high-converting landing pages based on thorough research.
Based on the test results from conversion testing, eye-tracking and motivational research, we create, design and develop impeccable and high-converting landing pages. Our specialists pay attention to each element on the landing page, including the page copy, the design of the page, call-to-action buttons, their placement and more.