Email Marketing Services in Perth, WA
Perth’s Email Marketing Specialists: We Transform Your Leads into Loyal Customers with Email Marketing
Potentially The Lowest CostDigital Marketing Strategy
And we have proof. We strongly say this because we have helped many businesses here in Perth transform their email list into a revenue generator.
Email marketing is a powerful tool to connect with your audience, build relationships, and drive sales.
SLINKY is the go-to email marketing agency for top businesses in Perth and beyond.
We craft targeted, engaging email campaigns that drive results, from increased brand awareness to higher sales.
Partner with an email marketing agency that understands the Perth market and is committed to excellence
Talk to an Email Marketing Specialist
Your Email Contacts are Tired of Unproductive Emails
How To NOT Lose Email Subscribers
Go to Google and search “how to unsubscribe from emails in bulk,” and you’ll see a huge number of blog articles written to help people unsubscribe from email lists.
Besides, there are many tools that help people do the same.
Why?
Because people are tired of “spammy” and “sale-sy” emails that do not add value to them. Is your email list among the victims of this mass exodus? It could be if you have a poor email marketing strategy.
A poor email marketing strategy is one that;
Share irrelevant content with: If you’re sending your email contacts emails that don’t align with their interests or needs, they’re likely to unsubscribe.- Share too many emails: Less is more. Email fatigue is a thing and you’re not helping yourself if you’re sending your contacts 5 emails every day.
- Lacks actual value: Your contacts won’t find a reason to be on your email list if you don’t share valuable content with them.
- Has poor design: It’s not 1998 anymore when emails were just a bunch of text and nothing else. Unless you’re targeting the boomers, bland emails will cost you.
Talk to us for a → FREE QUOTE
* START GROWING YOUR BUSINESS TODAY
* With Email Marketing.
Email Marketing Still Works, Here’s Why
When done properly, email marketing can be one of the most cost-effective forms of digital marketing.
Omnisend claims that for every $1 you spend on email marketing, you can expect a return of about $40. This is quite impressive compared to other digital marketing techniques. Therefore, you’re losing a lot of revenue if you’re not using email marketing properly.
Notice that we add the word properly here? There are many reasons for this.
Here are the top reasons why email marketing still works if done properly;
High ROI (Return on Investments)
If $1 brings $40, do the math on how much $1,000 will generate. With email marketing, you’re not just burying money in the sand.
Email marketing is unlike other digital marketing strategies, which require spending on content creation, publication, promotion, and so on.
Once you get an email strategy for us, you have everything you need to succeed. You might have to spend a small amount on subscriptions, such as automation tools for reporting.
Direct Contact
Email marketing lets you cut out the middleman and speak directly to the owner of the email address. For instance, if you’re in a B2B business and you have the email address of the CEO of company X, you can address them directly. This gives you the chance to tailor the email message to the recipient’s profile. Personalization is key in email marketing.
Automation
You or your team won’t have to type and send follow-up emails every now and then. When starting out, you might not need an automation tool, but as your email list grows in size and structure, you will need a robust automation tool like Mailchimp for this.
Automation is like a Superpower, meaning no matter the time of day, there’s an agent out there engaging your email contacts at your command. However, too many automated emails are considered spammy, and that’s not the goal.
Here at SLINKY, we have the expertise to automate email sequences so that you don’t have to.
Thank you Peter and the team. Seasons Bali truly enjoyed working with Slinky on the website and very happy with the outcome. Appreciate you guys.
Absolutely fantastic results on our website ranking also.
Rachael Smith
Seasons Bali
seasonsbali.org
Our Email Marketing Services
Here’s How SLINKY Does Email Marketing Properly
Whether you’re looking for a bundle of cold emails for a promotional campaign or a complete email marketing strategy, we do it all. Plus, we’re not using your business as a test because this is something we have done for at least two decades.
And based on our results and past client testimonials, we like to think we’re really good at email marketing.
That’s enough about us, here’s how we can help you.
Email Marketing Strategy Development
Nothing has quite ever worked without a strategy, or at least not effectively.
This applies to email marketing, too. But what is an email marketing strategy?
Simply put, it’s the plan that will guide your email marketing team on what to do and when.
Just because email marketing sounds simple, doing it without a strategy will mess you up big time. We’ve mastered strategy development.
Here’s our process of creating an email marketing strategy;
- Understanding Your Business: Every business is unique. We create a strategy based on the unique aspects of your business. This ensures the strategies work only for you. After all, we saw that a leading cause of email opt-outs is irrelevance, right?
- Audience Segmentation: Chances are that your business serves different types of people. In such a case, our email marketing specialists in Perth must create flexible strategies that address these differences.
- Content Planning: Imagine if you signed up for a newsletter and the first email you receive is an affiliate link to an online course. You would unsubscribe instantly, right? That’s because the sender didn’t plan what content to send and at what time. We plan content beforehand to ensure such doesn’t happen to you.
A solid email marketing strategy is a foundation for a successful marketing campaign. It includes KPIs that help you measure its performance and learn where to optimise.
Email Marketing Campaign Management
An effective strategy requires a robust management plan.
Management deals with execution, metrics tracking and reporting, and strategy re-evaluation.
When creating an email marketing strategy, we inquire whether you want management as part of the service.
The good thing about this is that we already understand the strategy, so management will be easy.
Plus, this is for the best because managing the strategy is among the indicators of success.
- Strategy execution: We set up automated email sequences that nurture leads, onboard new customers, and re-engage inactive subscribers. We perform A/B testing to find the most optimal emails to send to your contacts.
- Metrics tracking and reporting: Our email marketing experts have the data analysis skills required to analyse and report on what they see. You’ll receive regular reports that provide a clear picture of your email marketing performance.
Email Design & Development
Your emails don’t have to be boring
They should reflect your branding, personality, and be flexible to fit in with changes in seasons.
That’s the purpose of email design.
We create visually appealing email templates that are eye-catching and reflect your brand’s identity.
Our designs are responsive, ensuring they look great on any device, whether it’s a desktop, tablet, or smartphone.
Email design is not just about the UI.
The words you write in those emails really matter, too.
That’s where copywriting comes in.
Our experienced email marketing specialists based in Perth have mastered the art of copywriting and will transform your email from sounding just the way you talk so that your customers can relate to you.
With copywriting, every single letter matters. We write click-able CTAs, use word-play where necessary, and include elements to make the design of the email elegant.
This increases open and engagement rates tenfold.
Why Choose SLINKY for Your Email Marketing Campaign
Don’t let your emails get lost in the inbox clutter.
Partner with us and experience the power of email marketing done right.
Let’s create meaningful connections, drive engagement, and achieve remarkable results together.
Here’s why we think we’d be great together;
- We’re probably your next door neighbour: We are based in Perth, WA. While we serve businesses outside of the city, we have worked with several Perth-based businesses and helped them 10x their email marketing game.
- We are really good at what we do: Sure, that sounds like a brag, and it is. Our email marketing team is made up of rock stars. All of us work really hard to ensure that your investment doesn’t go to waste. Wanna bet? Try us now.
- You won’t get cookie-cutter templates: No one likes generic and unoriginal things, especially not your customers. We understand this, and that’s we ensure every strategy, content, or other assets are unique to you. We do this by matching our solutions to the specific email marketing goal you have.
- We walk the journey with you: Our team provides dedicated support every step of the way to make sure you’re satisfied with our email marketing services. We will treat you like a partner and not just another client because that’s what you’re to us.
Email Marketing FAQs
You have questions, we have answers
Q: How can I build my email list?
Having an email list is the natural place to start your email marketing journey. You can build a list by doing the following.
- Offer Lead Magnets: Provide valuable incentives, such as ebooks, discounts, or free trials, in exchange for email signups.
- Use Opt-in Forms: Place prominent signup forms on your website, blog, and social media pages.
- Promote Your Email List: Highlight the benefits of subscribing to your emails in your marketing materials.
- Do NOT Buy Email Lists: This is a violation of most email marketing regulations and can harm your sender reputation.
Q: What is a lead magnet?
A lead magnet is an asset you offer for free in return for a visitor adding their email address or other information to a form on your website. Several assets can qualify as lead magnets but they should offer unbeatable value to your target. For instance, you can share a report, an estimate, a discount and such likes.
Q: What’s the recommended email that I should use for my business?
For starters, don’t use a personal Gmail account. We advise our partners to use emails with a branded extension. E.g. [email protected]. This looks more professional, and also email providers are unlikely to categorize it as spam.
Q: Which email tools should I use for marketing?
There are several email marketing tools you can use for your campaign. They help you with content creation, list management, email design, analytics and reporting, and website integration. Some of the common ones include Mailchimp, Constant Contact, and Omnisend. Each tool has different pricing models, features, and usability.
Q: What are the different types of email marketing campaigns?
Thinking of launching an email marketing campaign and not sure where to start? Here are some common email marketing campaigns you can use as inspiration.
- Welcome Emails: Sent to new subscribers to welcome them and introduce your brand.
- Newsletters: Regularly sent emails containing valuable content, updates, and promotions.
- Promotional Emails: Focused on promoting specific products, services, or offers.
- Transactional Emails: Triggered by specific customer actions, such as order confirmations or password resets.
- Re-engagement Emails: Designed to reactivate inactive subscribers and encourage them to engage with your brand again.
- Lead Nurturing Emails: Sent to guide potential customers through the sales funnel and move them closer to making a purchase.
Ready to Supercharge Your Business with Email Marketing That Gets Results?
We don’t make empty promises. Our team of email marketing experts have the experience needed to transform your email list into a consistent money maker for your business. So, if you’re in need of support to boost sales, get in touch now and we will be glad to help.
