In this article, we are going to look at a scenario where you may need to have a website designed, created, and launched quickly. One reason might be that you have concluded that your existing website is totally ineffective and needs replacing with a new one. Obviously, you would want your new website launched quickly so that it can start benefitting your business a soon as possible.
Another reason that you might want a website designed quickly could be that you are launching a new business, and the need for it to be supported online from day one via a website is essential. A third reason for you needing a website built quickly could be as a result of a current trend that you need to take advantage of for quickly, and for as long as it remains popular.
Whether your desire for a quick website design is any of those we have outlined, or simply that you are impatient to get your website launched, you must be aware of the difference between speed and haste.
The latter means that you will hastily agree to someone designing your website, with little or no planning, little thought as to what you want it to achieve, and no concept of what would be the most effective website design. As with any other venture, haste often leads to failure and a financial loss, so whilst moving forward at pace is possible, make sure you do not move so fast that the website which is created for your business is flawed and ultimately fails.
Deciding Who is Going To Design Your Website
Whilst you will find many blog posts on designing a website quickly that tell you to sort out hosting and a domain first, in fact, the first, and probably the most important step, is to consider and choose who is going to design and build your website. Apart from the fact that this will determine how successful your website will be, more applicably it will also impact upon how long it takes your website to be built.
You have several options as to who will design and build your website, and we have explained to the pros and cons of them below.
The cheapest option, if you feel you have the skills to do so, is designing and building your website yourself. One factor might be that you are able to directly influence how long it takes to build your website, but that may only be to a certain extent. Unless all of your time is your own then there will be other drains on your time such as running your business, your family time, and other personal matters, including your pastimes and hobbies.
What this means that for most people the opportunity to spend all day every day designing and building their website will not be feasible. In fact, for many, it may only be the odd hour here and there that they can spare for the project. As such, it is going to take a lot longer to complete your website than you first imagined.
An additional delay to completion might be some technical issues that might arise when it comes to testing and previewing your website. Even with some of the top themes that are available, and some plugins which add functionality, they all need to be set up, and your specific preferences need to be chosen. If any of these cause a problem, it can take time to resolve, especially if you are not an experienced programmer.
If you are prepared to spend some money on your website, you could choose an individual website builder or programmer to design it for you. Normally referred to as a freelancer, they are likely to be skilled or trained on website design, and hopefully, have some testimonials from previous satisfied clients.
That last point is crucial as you must ensure that you employ a freelance web designer who has a proven record. They might cost more, but the price of going for a cheaper freelancer might be that they do not get the website completed in time, or worse, not at all.
Whilst freelance website designers can be good value for money, there are one or two downsides. The first is that they are only one person, therefore, should anything occur, such as an illness, or a personal problem, which means they cannot work, there is no one else to take over the project during that time.
The second is that their skill range should be regarded as general rather than specialist. In other words, with respect to any specific part of the overall design of the website, such as graphics, for example, they might do a reasonable job, but not as good as someone who is a skilled and experienced graphics specialist. This applies to most elements of your website which ultimately may mean when completed, your website is not as good as might have expected.
Professional Web Design Agency
We start with what many people might regard as the biggest barrier to using a professional web design agency, and that is the cost. Yes, you are going to pay more for your website than if you or a freelancer were to create it, but as with anything that is worthwhile, you only get what you pay for.
You will actually be pleasantly surprised when you see that the fees charged by some web design agencies are extremely competitive, and with Slinky Web Design, we even have a choice of packages that suit each budget, plus we allow payments by instalments which helps most business owner’s cash flow.
In return, what you will have is a whole team who can help plan, design, create and launch your website, which each part of it worked on by someone who is an expert. In addition, you will have multiple people working on various parts of the website concurrently, thus reducing the time it takes to create and launch it. Finally, prior to launching, should any issues arise during testing and previewing they will be quickly resolved.
Determine Your Website’s Goals
In order for any website to be built quickly, regardless of who is actually going to have the job of designing and creating it, there needs to be a definite objective or goal for what the website is to achieve. No project, including the design of a website, is going to succeed if it is literally aimless. Consider the business you own or run, and what niche it is in, and then think of the reasons for having this website. This might include:
- Online Sales
- Generating Leads
- Persuading Visitors To Call Or Email Your Company
- Building Brand Awareness
- Building Local Awareness
- Promoting Products Or Services
- Building Trust And Credibility
- Outranking Your Competition On Search Engines
Most likely any website is going to have two or more from that list, and there may be others that you can think of that we have not included. Also, you will want to consider your target audience so that when it comes time to plan your website’s design, it will be conducive to attracting and appealing to that type of visitor.
Planning Your Website
Having chosen who you want to design your website, it is now time to plan it. This will involve discussing with your freelancer or web design agency what your goals are and what you would like the website to achieve. Obviously, if you are designing and building it yourself, then that discussion is one you have with yourself as you formulate your plan.
Planning is essential to doing all you can to ensure the success of your website and its effectiveness, plus it also helps to speed up the entire process. Think of any reasonably sized project you have been involved in and compare how quickly it was completed when things were made up as you went along, and one where there is a definite plan and a roadmap showing you how to proceed.
One thing to bear in mind is that a web design agency such as ourselves at Slinky Web Design will know the most time-effective ways to plan, design, and build a website due to the huge experience we have building websites for our many clients. This can often mean we have a website built, tested, and ready to launch much faster than individual freelancers can.
Taking Care Of The Admin
Although this could feasibly be within the planning part of your website, you will want to ensure there are no delays to it launching due to administrative problems or smaller details which have been forgotten about. Obviously, a professional web design agency will help you with these, but it does no harm for you to be aware of them.
Two in particular which you want to have set up and ready for launch are your domain name and hosting. Take time to choose a domain if you do not already have one, but do not spend so much time that your website’s design is delayed. Whilst having a great domain is ideal, it does not warrant delaying your website trying to find the perfect one.
As for hosting, again your web design team will advise you on this, and the key objective is that you choose one which has a proven reputation with regards to uptime and loading speeds. There are plenty of these available, so again do not delay proceedings whilst trying to decide which hosting service to use.