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Local SEO

Local Search Engine Optimisation

Your Key to Dominating the Local Market

Local Search Engine Optimisation Company

Slinky
LocalSEO
An impressive 97% of Australian consumers turn to online searches to find local businesses, and around 90% of local searches on mobile devices lead to either a store visit or a phone call within a day.

In today’s digital landscape, enhancing your local SEO strategy is crucial to connect with these high-intent customers in your vicinity.

SLINKY Digital Marketing Agency specializes in offering tailored local SEO services designed to elevate your business’s visibility in local search queries across Australia. Our approach ensures that your brand ranks higher in SEO local search results and experiences significant revenue growth.

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What Is Local SEO?

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What Is Local SEO?

Ready To Dominate The Local Market?

In the dynamic digital landscape of Australia, a significant portion of customers — about 85% — rely on online resources to find and engage with local businesses. If your business isn’t optimized for local SEO, you’re missing crucial opportunities for leads, traffic, and sales.

What is Local Search Optimisation?

Local SEO is an essential strategy for improving the visibility of small and medium-sized businesses (SMBs), brick-and-mortar stores, and businesses with multiple locations within a specific geographic area in Australia.

Distinct from broad-scale SEO, local SEO zeroes in on “near me” searches and geo-specific queries. The objective is to extend your brand’s reach beyond its physical location, making it more visible and accessible to the local online community in Australia.

What is Local Search Optimisation?

Key Local SEO Ranking Factors

Key Local SEO Ranking Factors

Google’s local SEO ranking factors are critical to understanding how to enhance your presence. These factors include:

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    Google Business Profile listings
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    Consistency of Name, Address, and Phone Number (NAP) across local citations
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    Domain authority
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    Quality and relevance of local citations
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    Click-through rates (CTR) from search results
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    Relevant local keywords
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    User experience (UX)
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    Quality, frequency, and diversity of customer reviews
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    Link signals

Effective Local SEO Strategies

To optimize for local SEO, various tactics are employed, such as:

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    Targeted local business SEO keyword research
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    Optimizing Google Business Profile listings
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    Building local search citations
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    Managing online reputation
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    Strategic link building
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    On-page SEO
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    Local landing page optimization
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    Content marketing tailored for local SEO

For businesses aiming to thrive in specific Australian locales, understanding and implementing local SEO is key. Start optimizing for local search now to position your brand effectively in front of your target audience segments.

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Effective Local SEO Strategies

Capitalize on the Best Local Business SEO and Boost Your Revenue

Capitalize on the Best Local Business SEO and Boost Your Revenue

Maximise Your Revenue with Premier Local Business SEO Services As a leading Australian digital marketing agency, SLINKY understands the critical role local SEO plays in your brand’s success.

Our commitment is to guide and enhance your local digital marketing and search optimization efforts across Australia.

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At SEO Perth Experts, we specialise in Local SEO, providing comprehensive solutions tailored to your business needs.

Google My Business (GMB) is the cornerstone of any Local SEO strategy. Properly optimizing your GMB profile can significantly increase your business’s visibility in local search results.

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    Profile Setup: We’ll create a GMB profile that includes all essential details like your business name, address, phone number, website, and more.
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    Verification: We help you with the verification process, ensuring that Google recognizes your business as legitimate.
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    Information Accuracy: We ensure all business information is accurate, consistent, and up-to-date.
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    Posts and Updates: Regular posts and updates keep your profile fresh and engaging, offering more insights into your business.
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    Images and Media: Adding high-quality images and videos representing your business adds to the appeal and credibility of your profile.

Local citations are online mentions of your business’s name, address, and phone number. Citations play a vital role in improving local search engine rankings.

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    Citation Audit: We first conduct an audit to identify existing citations and areas for improvement.
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    Citation Creation: Our team builds citations across various platforms, including local directories, websites, and social platforms.
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    Citation Consistency: Ensuring that your business information is consistent across all citations is key to local SEO success.
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    Monitoring and Maintenance: We continuously update your citations to keep them accurate and effective.

Online reviews and ratings can make or break a local business. Effective management of these reviews can lead to higher trust and credibility.

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    Encourage Reviews: We create strategies to encourage satisfied customers to leave positive reviews.
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    Review Monitoring: Our team regularly monitors all reviews, acknowledging positive feedback and addressing negative comments constructively.
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    Response Strategy: A well-thought-out response to positive and negative reviews can enhance your business’s reputation. We help you in crafting responses that reflect your brand’s voice.

Local keyword optimisation ensures that your website ranks for the keywords that local customers use to find your services.

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    Keyword Research: We conduct comprehensive research to identify local keywords relevant to your business.
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    On-Page Optimisation: Local keywords are strategically placed throughout your website, including titles, meta descriptions, headings, and content.
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    Monitoring and Analysis: Regular analysis ensures that our strategies yield positive results, allowing for ongoing optimization.
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    Content Creation: We create localized content that resonates with your local audience, including blogs, landing pages, and service descriptions.

At SEO Perth Experts, we specialise in Local SEO

Why Choose SLINKY for Local SEO

Why Choose SLINKY for Local SEO?

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    Customized Approach: No two businesses are the same. We offer tailored solutions that align with your unique business needs.
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    Expert Team: Our experienced Local SEO experts ensure a seamless experience from start to finish.
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    Transparent Reporting: We believe in transparency. Regular reports keep you updated on the progress and success of your Local SEO campaign.
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    Quality Focus: We are committed to quality, focusing on strategies that increase visibility and enhance your brand’s reputation.

GET A PROPOSAL: (08) 6102 1222

What some of our clients say:

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… thank you for your support this year. I have seen a marked improvement with my SEO, so thank you.
Paul Cook, Managing Director
iCOAT WA | Concrete Floor Coating Specialists
Professional team of SEO professionals. Great reporting, SEO processes and engagement from their SEO team. The continuing support that we receive has convinced us that signing the original SEO marketing agreement with them has been one of the best decisions we have made to keep an edge over our competition.
Tom Broomhead / Shade Sails Manager
One Shade
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SLINKY: Growing Businesses Since 1998