Step #1: Discovery and Research

You know your business more than anyone else.

After we reach an agreement to handle your brand identity development, we will start by leveraging your knowledge about your business to understand how you describe it.

This is hugely important since it helps us discover what makes it tick.

We don’t stop there.

Discovery also entails competitor research, market research, avatar research, and keyword research.

What we are looking for in these research directions is to find the position of your business in the industry you’re in.

This helps when creating the brand guidelines for marketing and messaging.

Step #2: Brand Identity Design

The identity of a brand is highly visual.

To start with, we evaluate your current brand elements, including the logo, colour palette, and typography, and then try to match them with what we have discovered from our research.

We ensure that these elements match your brand positioning.

Also, we find colours that are appropriate for your brand and create a colour palette that you can use for brand elements.

Learn more about brand colour palettes.

Brand identity design is a continuous process.

Therefore, we don’t stop at crafting these elements.

We guide you on best practices to maintain a consistent brand identity across all channels.

Our brand identity kit entails templates, guidelines, and implementation strategies, all to help you take charge long after our work is done.

Step #3: Strategy Development

We believe that brand identity development is an ongoing process.

This is why we create a development strategy that we initially use to revamp your existing brand identity while also giving you directions for the future.

We create a comprehensive development roadmap that will guide your in-house personnel on what to implement over a given period and the guidelines to follow.

The strategy we create depends on whether we are creating a brand identity from scratch or creating a rebranded identity.

We can do both, but we always ensure the strategy promotes the specific agenda.

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Step #4: Implementing the Brand Identity

Guided by the strategies we have created, we implement the new brand identity across all the channels you are on.

We prefer to roll out the brand assets, including the logo and colours, to ensure a smooth and quick process.

Our expert designers ensure consistent branding that promotes cohesion.

Our Perth web designers and marketing professionals take your existing brand identity from zero to a hundred in no time.

While we monitor your branding over time, we might not have a hands-on approach like an in-house team.

That’s where the development roadmap comes in.

As we have repeatedly said, the brand identity creation will happen gradually, meaning you have to follow our guidelines for successful identity creation.

Brand Identity Development vs. Online Reputation Management

The online reputation of your business is influenced by your brand’s identity

When was the last time you checked the online reviews left by your customers? These reviews reflect the experience that your customers had with your business. If you constantly get negative reviews, this can ruin your brand’s identity.

Online reputation management focuses on building and protecting a brand’s reputation by monitoring conversations about the brand, addressing positive and negative reviews, and promoting a wider reach to the right audience.

This is among the services we offer alongside our brand identity development services in Perth.

Brand identity development is critical because a well-defined identity contributes to a positive online reputation.

This is because crafting a brand identity involves communicating your values. The more you do this, the more you appear trustworthy which builds a good reputation.

Reputation management also helps protect brand identity.

When your brand is inaccurately represented, reputation management services can help ensure the public’s perception of your brand aligns with your intended brand identity.

If negative feedback arises, reputation management strategies can help mitigate damage and reinforce the brand’s positive attributes.

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Here’s Why You Should Work with Us

Choosing the right branding agency is an important decision. You need a partner you can trust to bring your vision to life and help you achieve your business goals. We believe we’re that partner.

• We’re strategic thinkers and creative doers: We don’t just design pretty logos; we craft complete brand identities that are rooted in strategy. We take the time to understand your business, your goals, and your audience, and we use that knowledge to develop a brand that is unmistakably you.
• We’re experienced and passionate: We’ve been building brands in Perth for years, and we’re passionate about helping businesses succeed. We’ve worked with businesses of all sizes, from startups to established companies, and we have a proven track record of success.
• We’re collaborative and transparent: We believe that the best brands are built through collaboration. We’ll work closely with you every step of the way, from the initial discovery phase to the final brand rollout. We’ll keep you informed and involved throughout the process, and we’ll be transparent about our pricing and timelines.
• We offer a comprehensive range of services: We can handle all aspects of your branding project, from brand strategy and messaging to visual identity design and brand collateral creation. We can even help you with rebranding if you’re looking to refresh your existing brand.
• We’re committed to delivering results: We don’t just create brands; we create brands that deliver results. We’ll measure the success of your branding project and make sure that it’s helping you achieve your business goals.

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FAQs about Brand Identity Development

Answers to questions you frequently ask about branding

Q: What makes up a brand identity?

Brand identity is made up of several elements, including;

• Logo: A unique symbol that represents your brand.
• Typography: The fonts and typefaces used in your branding materials.
• Colour palette: The colours that represent your brand.
• Imagery and photography style: The type of imagery and photography used in your branding materials.
• Graphic design layouts: The overall design and layout of your branding materials.

Q: What’s the difference between brand identity and a logo?

Your brand identity is more than just a logo. If anything, the logo is just an emblem or a symbol that people use to identify your business with. That means the logo is just a piece of the puzzle.

Q: What should I look for when choosing a branding agency?

You have looked everywhere for a branding agency in Perth, and they all promise the same thing. Now, how do you know who to work with? Here is what we recommend you look for when choosing a branding agency.

• Experience: Choose an agency with a proven track record of success. See our past client testimonials here.
• Expertise: Make sure the agency has experience in your industry.
• Creativity: Look for an agency with a strong creative team.
• Communication: Choose an agency that is communicative and responsive.
• Values: Ensure the agency’s values align with your own.

Q: How can I make sure my brand identity stands out from competitors?

While it’s quite challenging to make a completely unique brand, you can use a few aspects to make yours stand out. What will differentiate you from your competitors is the unique value proposition you bring to the sector. So, find that unique thing and centre your brand identity around that. Also, conducting competitor analysis will help you identify the gaps and use that to design your brand.

Q: Can a brand redesign risk losing existing customers?

One thing about a brand makeover is that it uses the existing identity as a baseline and improves it. Ideally, this is not supposed to scare away your existing customers, as long as you don’t lose the core values that your customers associate your brand with. However, don’t assume that your customers will see the changes. Communicate the rebrand through your online channels.

Q: What are the major challenges of developing a brand identity?

Having developed several brand identities for various businesses in Perth, we have encountered a few challenges. Luckily, over time, we have found walkarounds for these challenges. The common challenges include;

• Relying on outdated brand identity development strategies
• Creating a brand that is consistent across all online channels
• Maintaining brand positioning in a rebrand
• Balancing practicality and creativity in the branding

Q: How do we measure the effectiveness of a brand identity?

As we have repeatedly said, a brand identity is not built overnight. However, that doesn’t mean you can’t see results right away. Reach, conversion rate, and audience retention are some of the metrics you can use to measure the effectiveness of your brand identity. These will tell you if your target audience resonates with the new brand identity.

Your New Brand Identity Awaits. We will Renovate Your Business and Give it a Fresh New Look.

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