SLINKY is the go-to comprehensive SEO agency based in Perth offering tailored SEO services for Shopify stores. We don’t just copy-paste what “has been working” as a SEO strategy for improving site’s organic traffic and boosting revenue. Our in-depth research process takes the guesswork out of the equation and delivers a solid plan that will generate high-quality leads and skyrocket your revenue.
Unique Challenges of Shopify SEO
Spoiler alert: it has something to do with your Shopify store.
Shopify provides an intuitive system for building your online store, but that alone doesn’t guarantee online visibility.
With over 2 million eCommerce stores competing for customers on Shopify, yours might be getting lost in the crowd. But you can’t afford not getting site visits after spending thousands on marketing, right?
Growing your eCommerce business organically should be easy, but unfortunately it can be challenging. You’re probably dealing with low organic traffic, expensive but inefficient ads, and struggling to reach your target audience.
Your Shopify store is struggling to get high organic traffic because of the following issues;
- Duplicate content
- Poor URL structure
- Slow page load times
- Keyword research and strategy
SEO is the most effective strategy for improving your Shopify store’s ranking on Google’s competitive organic search results. However, it only works if it is customised to your specific business. The end result? A bespoke SEO strategy that takes your Shopify store to new heights.
If you’re looking for ways to improve your Shopify store ranking in Perth, SEO provides an opportunity for long-term and sustainable growth for your business.
What’s in it For You?
Benefits of Shopify SEO
More Organic Visibility: Fixing broken links, deleting duplicate content, and using high-value keywords will give your store more organic visibility since Google will index it correctly and better.
Targeted Traffic: You don’t want to attract the wrong leads because that’s false traffic and it never helps your sites linking. SEO helps you rank for accurate search terms if your content is optimised for the appropriate search intent.
Building Credibility: Ranking high on Google’s first page signals to people that you’re authoritative in your niche, improving the likelihood of converting visitors to buyers. Keyword research helps us uncover the best keywords to use in your website to get more visibility.
Long-Term Growth: Unlike ads or marketing campaigns, an optimised Shopify store will continue to generate revenue as long as it’s active.
How we Can Help
Our Approach to Optimising Your Shopify Store
Cookie-cutter SEO strategies are hurting your Shopify store’s ranking on Google’s competitive organic search results. From experience, we know that using a generic SEO template doesn’t work, and that’s why you’re losing potential customers to your competitors. That’s why we customise every process to fit your business
Our Shopify Optimisation Process
Step-by-step process we take to elevate your Shopify SEO
Step 1: The Discovery Call
The discovery call is the most important step. Once you contact us, you will be paired with an SEO expert based in our Perth office who will keenly listen to you explain the challenges you’re facing with your Shopify store. Also, we will try to understand your business goals and current SEO situation. They will proceed to ask you a few questions, based on their Shopify SEO knowledge, to deeply understand your pain points. Most of our past clients have asked us questions like, “Why is my shopify website so slow? What should I do?” But regrettably, we can answer this question definitively without having performed an SEO audit.
Step 2: Performing an SEO Audit for Your Shopify Store
Next, we will perform a comprehensive audit of your site’s current SEO status. Here, we will verify the challenges you expressed in the discovery call, and get a logical explanation for them. For instance, if you claim that your customers are leaving products in the cart, we will try to understand whether it’s the checkout page that takes too long to load.
We break down the Shopify SEO audit into three sections;
- On-page SEO audit: We analyse the page content, links, title tags, heading, images, and videos.
- Off-page SEO audit: We dive into the store’s social media and presence on other web-based channels.
- Technical SEO audit: Assesses site structure, crawlability, indexability, sitemap, and mobile-friendliness.
Step 3: Keyword Research
Keywords are the foundations of SEO. At this stage, we will have learned a lot about your eCommerce business which is helpful when performing keyword research. In keyword research, we will analyse the search volume of your current keywords and determine whether they are usable or we would need to tweak them. We also perform competitor research to uncover what Shopify SEO strategies your direct competitors’ stores are using. Competitive analysis helps us beat the competition.
Step 4: Setting SEO Goals and Implementing a Strategy
Having understood what your pain points are, and come up with practical solutions, we use our extensive Shopify SEO optimisation skills to define goals we aim to achieve. If you have goals in mind, we also encourage that you share them. These goals will guide us in executing the SEO strategy and will act as the metrics we use to monitor the performance of your Shopify store. Again, we’re not setting generic targets but rather accounting for the uniqueness of your brand. This step takes the most effort because it takes several SEO specialists working together to ensure a successful implementation. But, we will set timeline expectations based on your deadline and we will be in contact regarding any developments.
Step 5: Ongoing Support (If Needed)
As a full-stack Shopify SEO agency in Perth, we don’t just stop at implementation. We offer Shopify SEO management services that entails monitoring and tracking progress, optimising what’s not working, and adapting to current SEO best practices. From our analysis, we always provide a comprehensive report of the progress made. This helps you stay in the loop and understand whether your investment is paying off. We also advise you accordingly if you have concurrent digital marketing strategies to ensure they’re in-line with our SEO strategy.
Let us Help You Improve Your Shopify Store’s Ranking
Why Work with Us
Client Testimonials
Don’t just take our word for it. We have helped hundreds of Shopify store owners like you generate more sales with our SEO services and here is what they had to say.
“Since we started with Peter we have seen wonderful results for our SEO ranking and our website. He is honest, quick and has achieved things no other company had. We would highly recommend him! (Dental O So Gentle)”
Daniella Posner
Dental O So Gentle | Perth, Western Australia
“Just wanted to let you know I’m very happy with the results so far on our SEO – some good improvement on ranking and looking forward to future results too. Keep up the good work!”
Cullen Long / Director
Principal Pools + Landscapes | Perth, Western Australia
“Professional team of SEO professionals. Great reporting, SEO processes and engagement from their SEO team. The continuing support that we receive has convinced us that signing the original SEO marketing agreement with them has been one of the best decisions we have made to keep an edge over our competition.”
Tom Broomhead / Shade Sails Manager
One Shade | Perth, Western Australia
“I’d like to show my appreciation regarding my website and SEO rankings. We have been messed around in the past with websites and SEO, and I’d like to express how pleased I am with the results you guys are producing. We are currently number 1 on most of our keywords (most important keywords), and the phone has been ringing nonstop… So just an email to show appreciation for your work. Thanks”
Nick Oakley, Director
Perth Fibreglass Pools | Western Australia
—
Just like Daniela, Cullen,Tom, Nick and many more of our customers that we have helped rank higher on Google, you too can have a similar experience. Read more testimonials here.
Call us now to book a FREE consultation.
Shopify SEO FAQs
Here are some frequently asked questions regarding Shopify and our SEO services: