Too Much Potential Lies Untapped on Social Media, Let’s Change That
Turning Likes Into Leads
Grow Your Audience.
That’s because you’re focused on the wrong thing. ROI is all that matters and we know how to cut through the noise and transform your social media platforms into revenue generating pipelines.
We do not claim to be “social media marketing experts” like every other agency in Perth. However, we can promise tried and tested expertise after managing social media accounts for Perth’s most ambitious and successful businesses.
We have created performant Facebook Ads that have generated 100x Returns on Ad Spend and created robust marketing strategies that have generated tons of qualified leads for their websites.
We can do it all, including;
Social media marketing strategy: We don’t rely on generic templates that don’t work, we have a data-driven approach that we follow to create a robust strategy that involves targeting, messaging, creative, implementation, and optimization.- Content creation: Social media content demands creativity and our creative pots never run dry. We are always coming up with high-quality and engaging new content ideas that resonate.
- Community management: Building and managing online communities on social media is one of our many strengths. We don’t just post and ghost. We actively engage the audience to build relationships that turn followers into loyal customers.
- Paid social media ads: Social media ads can be a waste of money if you do it wrong. We have a formula to turn ad spend into profit.
Does this sound like something you want?
“Peter and his team have done a great job for my website on google at a very reasonable price. Peter was always very responsive whenever I needed anything. Would definitely recommend his services!”
Rebecca McCutcheon / Southside Psychology – southsidepsychology.com
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* LET'S DISCUSS YOUR SOCIAL MEDIA GOALS
* We Will Create a Custom Strategy That Get's You Results!
Your DIY Approach Didn’t Work. Now’s Time to Try a New Strategy?
That one TikTok video that went viral in 2020 won’t bring sales.
Sure it could improve your online visibility, but you should look beyond that.
After all, what happens if TikTok gets banned?
You lose the following right? But if you have an iterative social media marketing strategy, it will direct your next course of action.
Here’s our secret recipe that has helped hundreds of small and medium businesses across Perth win with social media.
We Listen and Learn
We begin by listening. We want to understand your business goals, target audience, and what success looks like for you. From experience, we have a good idea of what success looks like, but not for you because your business is unique. Therefore, we ask questions to refine our definition of success and fit it into your business. Based on what you tell us, we perform in depth competitor research and try to understand social media users in Perth. Now for the best part; laying out a strategy. And not just a strategy, we develop a tailored social media strategy that aligns with your unique needs and goals.
Time to Create Content
You will never have to find another social media content creator after you see what we’re capable of. We don’t just jumble up words and call it content. Our experienced social media team gets their creative juices running and come up with unique posts for your various social media platforms. We will also recommend some other platforms you should try if you aren’t already. Our goal here is to communicate with your ideal target audience in a relatable way and get them to your business with something.
Implementation and Management
One of the items in the social media marketing strategy is a content calendar. We use it to plan what to post and when. During the implementation stage, we use social media content scheduling tools to ensure the posts go live at the right time. Research has shown that having a consistent posting schedule increases your engagement by up to 3.5 times. We use a proactive management approach where we respond to comments of the posted content and engage the audience.
Optimise for Growth
Our journey doesn’t end at posting, unless you want it to. Part of our ongoing support includes monitoring performance by tracking key growth metrics. These are supposed to tell us if our strategy is working or not. Social media marketing requires constant evaluation since things keep changing. We identify what’s working and replicate the results. At times, things will not work, and it’s our duty to find what works.
Peter has been doing our digital marketing for our website Principal Landscapes for a few years now. Our ranking has always been very good and Peter and his team have worked diligently in the background to ensure our website is first class, functional and has a good presence online. Peter’s always available and has been great to deal with. Highly recommended!
Cullen Long / Director
Principal Landscapes
principallandscapes.com.au
Why Market Your Business on Social Media?
Because social media is where your customers are spending almost 4 hours every day.
That means you need to be part of the conversation. It’s right there in the name: “social”. In other words, social media is a place to socialise. And if there’s one thing that people hate is being sold to on social media. Research shows that 74% of people are tired of too many social media ads. If that’s the case, how do you market your business here? It’s simple; you don’t, or at least not directly.
But, which social media platform do you use? You don’t get to be successful with social media marketing without knowing a thing or two about psychology, specifically human behaviour. So, after understanding your business, we can tell you the platforms you need to be on.
- Facebook: You can’t ignore this one. All your competitors are using it and so should you. Why? Facebook is among the most used social media apps in Perth. Therefore, you need a Facebook account.
- Instagram: This is another part of the Metaverse the founder calls it. The benefits of using it alongside Facebook is the unified nature of the accounts. Instagram is also a great platform if your business is mostly visual.
- LinkedIn: Are you in the B2B space? This is your ideal platform. LinkedIn is dominated by professional white collar decision makers so we will tailor the content to fit the vibe.
- TikTok: It’s no longer a dancing app. Businesses that have hacked it have reported massive growth from TikTok. It’s great for short videos.
- X (formerly Twitter): Probably the hardest platform to hack. It wouldn’t be a top pick for most businesses, but it’s definitely good to have in case all other platforms vanish.
Helpful staff and great knowledge in their field. Thank you. Highly recommend.
Jodie Studley
Cherish Natural Health
Social Media Marketing on Facebook
We always recommend starting with Facebook as the primary social media platform for businesses in Perth.
For one, it has the reach which means more growth opportunities for your business. Secondly, Facebook has a tonne of helpful features to improve your content creation, including a native scheduler for posts.
However, most people confuse Facebook marketing with Facebook advertising. Let’s learn the difference.
- Facebook advertising: Solely focuses on paid ads that populate timelines of the target audience. Its goal is to reach the right people as quickly as possible.
Key Features of Facebook Advertising:
- Paid Campaigns: These are advertisements that businesses pay for, designed to appear to specific target audiences.
- Targeting Options: You can target users based on demographics, interests, behaviors, and more.
- Variety of Ad Formats: Includes image ads, video ads, carousel ads, slideshow ads, and more.
- Analytics and Tracking: Detailed metrics help you measure the performance of your ads in real-time.
- Facebook marketing: This takes into consideration all the activities, including advertising.
Key Features of Facebook Marketing;
- Organic Posts: Regularly posting content (such as updates, photos, videos, and links) to your business page without paying for reach.
- Community Engagement: Interacting with followers through comments, messages, and community posts to build relationships.
- Page Management: Maintaining your business page with up-to-date information, responding to reviews, and engaging with your audience.
- Content Strategy: Developing a consistent posting schedule and content plan that aligns with your brand’s goals.
Learn more about the benefits of boosting posts from Facebook’s Official Guide.
Which one should you choose?
Between Facebook marketing and Facebook advertising, which one should you choose and why?
Both have their goals. Let’s get one thing clear, nothing beats organic reach. This refers to the situation where your audience stumbled across your content when they weren’t looking. In such instances, the user will most likely relate with the content, improving your lead generation capabilities. That’s the perfect matching of the Facebook algorithm.
Still, it depends. If you’re looking for quick results, paid advertising can help you reach an audience fast. But, if you want a long sustainable strategy that has a solid backing, Facebook marketing is a viable option.
Check out this Comprehensive Guide to Social Media Advertising by HubSpot for more insights on how ads can transform your business.
Social Media Marketing FAQs
Commonly asked questions about social media marketing in Perth.
Q: How can SLINKY social media marketing agency help my business?
We can provide expertise and resources to help you:
- Develop a comprehensive social media strategy.
- Create engaging content.
- Manage your social media accounts.
- Run targeted advertising campaigns.
- Track and analyze results.
Q: What is the difference between organic social media marketing and paid social media advertising?
Organic social media marketing involves creating and sharing content on social media platforms without paying for reach. This includes posts, stories, and live videos. It focuses on building a community and engaging with followers. Paid social media advertising involves paying to promote your content to a wider audience. This allows you to target specific demographics and interests. It’s effective for reaching new customers and driving conversions.
Q: What are some important metrics to track for social media marketing success?
- Engagement: Likes, comments, shares, and clicks.
- Reach: The number of people who see your content.
- Followers: The number of people following your account.
- Website traffic: The number of visits to your website from social media.
- Conversions: The number of leads or sales generated from social media.
Q: What should I look for when choosing a social media marketing agency?
If you want to choose a social media agency that won’t disappoint, check the following;
- Experience in your industry.
- A proven track record of success.
- Excellent communication skills.
- A transparent pricing structure.
- A strong understanding of social media marketing best practices.
Q: What are the benefits of social media marketing for my business?
Social media marketing offers numerous benefits for businesses of all sizes. It allows you to:
- Increase brand awareness: Reach a wider audience and make your brand more recognizable.
- Drive website traffic: Generate more leads and potential customers to your website.
- Build relationships with customers: Engage with your audience, answer questions, and build trust and loyalty.
- Generate leads and sales: Promote your products and services directly to your target market.
- Gain valuable insights: Understand your audience’s preferences and behaviors through data analysis.
Testimonials
Client Success Stories
Our clients speak volumes about our impact:
Matthew Bottecchia, Director Integral Fire Protection
Read many more endorsements, emphasizing our commitment to delivering SEO success.
Client Success Stories
Case Studies
Case Study Highlight:
ROI: Brilliance’s return on investment with SLINKY has been dramatic.
Rankings: Primary keywords were ranking on the 5th and 6th page of Google are now on the 1st page of Google.
Analytics: Organic traffic between October 2016 and November 2021 has seen an increase of over 448%
So, why wait? Let’s make some digital noise together!
Contact us today, and let’s start turning those digital dreams into tangible successes.
