Within digital marketing, some techniques and strategies come and go, often cast aside due to updates Google makes to its algorithm. One such tactic was article marketing, which utilised sites like Ezine Articles. Despite many excellent articles being published, Google decided that links from those articles should effectively be ignored.
However, many digital marketing strategies have been successful for years, and if you ask digital marketing experts, most will tell you they will continue to be so. Some examples include great web design, SEO, content marketing, and the one we are focusing on here: email marketing.
We are not exaggerating when we say businesses worth tens of millions of dollars have been built almost solely as a result of email marketing. One of the appeals of email marketing is that it is something anyone can do in the sense that everyone is capable of writing and sending an email.
However, not everyone knows how to write and send an email that can market a product or service, build trust with subscribers, and ensure that their subscriber list looks forward to the next email.
Further, many business owners do not know how to create an effective email marketing campaign that can guarantee results. Read More
