3 Reasons Why Your Business Should Use Google Ads

August 2, 2022 by Peter Brittain in Paid Advertising

When it comes to online paid advertising, the clear number one platform in terms of revenue is Google Ads. It generates a comparable amount of revenue to the second, third, and fourth-placed platforms combined. When you consider that these just happen to be Facebook, Alibaba, and Amazon, it is an even more remarkable feat.

The fact that it is the top online advertising platform does not necessarily mean that Google Ads should be chosen just for that reason, although it is certainly a signal that it produces results if businesses invest so much of their ad spend into it. There are more reasons that resonate with what business owners wish to achieve.

Highly Targeted Advertising

With most media advertising, the targeting is very broad. Even having an ad in a niche magazine about pets is going to be shown to pet owners of all kinds, which isn’t a great help if you are trying to sell a dog training course. It is being seen by owners of cats, birds, fish, and reptiles. Even many dog owners aren’t going to be that interested if they’ve already got a well-behaved dog.

Compare that to Google Ads, where you can set up ads for specific search terms like “dog training course” and write the ad copy so it speaks directly to someone who is looking for a course to help them train their dog. Read More

Paid Advertising

3 Reasons Why Your Google Ads Campaign Is Failing

November 7, 2019 by Peter Brittain in Paid Advertising

Google Ads is one of the most effective ways to drive high-quality targeted traffic to a website, so if that is the case, why do so many businesses fail to make it work for them? Some of the more basic reasons for this can be attributed to factors like insufficient budget or trying to operate within a highly saturated market.

There are other reasons which can cause a campaign to fail that are more attributable to the specific elements of how Google Ads work. We are going to look at three of the most important because if you get one or more of these wrong, your Google Ads campaign is almost certain to fail.

Poorly Designed Landing Page

This is certainly one of the most common reasons for a Google Ads campaign to fail. Despite good keyword research, excellently written ads, and clever bidding, if the traffic these generate is sent to a landing page that won’t convert, your efforts, and your ad budget, are simply wasted.

Some of the basics of a good landing page include relevant content, a clear call to action, attractive images, and trust signals. If web design isn’t your thing, then outsource to a website development company that can redesign your landing page and ensure it converts too. Read More

Digital Marketing

What Family Lawyers Need To Know About The Internet’s Top Two PPC Advertising Platforms

February 22, 2019 by Venessa Anders in Digital Marketing

Family lawyers who are looking for the quickest way to drive traffic to your website and one of the most cost-effective ways should keep reading as we will reveal why paid advertising online is the answer. We will discuss pay-per-click (PPC) advertising, as these ads are the most used and effective.

There are numerous online websites where you can run paid ads for your family law practice to attract new clients, which are some of the most visited online. That includes the #1 website at the time of writing, which is Google, although some websites covet that top position and are doing all they can to acquire it. That is good news for advertisers as it means more competitive pricing and increased traffic as these websites seek to attract more visitors.

One issue for many family lawyers reading this is that they may not be aware of the top websites for PPC ads and how each works. We will address that issue by highlighting the top two so you have what you need to know about ads on the two premier PPC platforms.

Google Ads

Google uses two main networks, namely Search Network and Display Network. Most businesses can use either. Read More