Within digital marketing, some techniques and strategies come and go, often cast aside due to updates Google makes to its algorithm. One such tactic was article marketing, which utilised sites like Ezine Articles. Despite many excellent articles being published, Google decided that links from those articles should effectively be ignored.
However, many digital marketing strategies have been successful for years, and if you ask digital marketing experts, most will tell you they will continue to be so. Some examples include great web design, SEO, content marketing, and the one we are focusing on here: email marketing.
We are not exaggerating when we say businesses worth tens of millions of dollars have been built almost solely as a result of email marketing. One of the appeals of email marketing is that it is something anyone can do in the sense that everyone is capable of writing and sending an email.
However, not everyone knows how to write and send an email that can market a product or service, build trust with subscribers, and ensure that their subscriber list looks forward to the next email.
Further, many business owners do not know how to create an effective email marketing campaign that can guarantee results. To help with that, here are ten highly effective email marketing strategies that can ensure the success of an email marketing campaign.
Use a Reliable Email Autoresponder
From the first email you send, it must be done professionally, which is where the use of an autoresponder is essential. While you might question this when you only have a small number of subscribers, you will understand its importance as your email campaign grows to hundreds or even thousands of subscribers.
Make Sure You Use Personalisation With Every Email
One of the dangers of email marketing is forgetting that each email is being opened by an individual. You can counter this by using personalisation tools within your autoresponder, such as addressing the subscriber by name in the subject line or opening lines of the email.
Use Subject Lines That Spark Attention and Interest
Subscribers’ inboxes are likely to be filled with multiple emails daily. To ensure your emails stand out, create subject lines that grab attention immediately. The more intriguing, thought-provoking, or engaging they are, the better.
Experiment With Different Email Lengths
Avoid making all your emails the same length, as this can lead to subscriber boredom. Mix it up by varying the length, including occasional short emails. This keeps your emails fresh and maintains subscriber interest.
Mix Up the Email Formats That You Send
In addition to varying email lengths, change up the email formats to keep subscribers engaged. For example, one email could be a newsletter, another could request feedback, and the next could provide a product update.
Ensure the Content Within Your Email Is Valuable to Subscribers
Even with varied lengths and formats, the content itself must provide value to your subscribers. Emails should be relevant and engaging and offer something beneficial to the reader to ensure they remain subscribed.
When You Have a Call to Action, It Must Be Clear
Not every email needs a call to action, but when you include one, it must be clear what action you want subscribers to take. Whether it’s clicking a link to make a purchase, downloading a free resource, or watching a video, clarity is key.
Check Your Emails Render Properly on Mobile Devices
Emails often display differently on mobile devices, so it’s crucial to ensure they render properly. Most autoresponders provide tools to preview how emails will look on mobile devices, so make use of them before sending.
Segment Your Subscriber List
Segmenting your subscriber list into smaller groups based on their actions, such as clicking a link or making a purchase, allows you to send more targeted and relevant emails. This advanced strategy can significantly improve email conversion rates.
Continually Test and Refine Throughout Your Email Campaign
As with any digital marketing strategy, measuring success is essential. Use data from your autoresponder, such as open rates and conversion statistics, to identify the most effective emails and refine future campaigns accordingly.
