Within digital marketing, some techniques and strategies come and go, often discarded because of updates Google often makes to its algorithm.
One of the strategies was article marketing, which takes advantage of sites like Ezine Articles.
Despite many remarkable articles that are being published, Google decided that links from those articles should effectively be ignored.
However, many digital marketing strategies have been successful for years, and if you ask digital marketing professionals, many of them will inform you that nothing will change. Some instances include great web design, SEO, content marketing, as well as what we are focusing on in this case which is email marketing.
We are not exaggerating when we say businesses worth millions of dollars have been built almost only or mainly as a result of email marketing. One of the advantages and draws of email marketing is that it is something any individual can do because everyone has the ability to compose and send an email.
However, knowing this, composing and sending an email does not mean that one can market a product or service, build trust with their subscribed customers, and make sure that their subscriber list anticipates the next email.
Furthermore, many business owners do not know how to create an effective email marketing campaign that can ensure results. To assist with that, ten highly effective email marketing strategies can guarantee the success of an email marketing campaign.
Use a Reliable Email Autoresponder
From the first email you send, it must be done professionally, and this is where the use of an autoresponder is important. This might be questionable by many when they have a small number of subscribers, however, it will make sense when your email campaign expands and subscribers increase to hundreds and even thousands.
Make Sure You Use Personalisation With Every Email
One major pitfall of email marketing is forgetting that each email is being received and opened by an individual. You can counteract this by making use of personalisation tools that are within your auto responder, such as addressing the subscriber by name in the subject line or the opening lines of the email.
Use Subject Lines That Spark Attention and Interest
Subscribers’ inboxes are likely to be filled with a multitude of emails daily. To guarantee that your emails are striking, create subject lines that attract the subscriber immediately. The more attractive, interesting, stimulating, or engaging they are, the more effective.
Experiment With Different Email Lengths
Avoid making all your emails the same length, as this can result in a subscriber losing attention. Alter them by changing the length. It is also advisable to sometimes include short emails. By doing this the emails will remain fresh and maintain interest.
Mix Up the Email Formats That You Send
It is also essential to switch up the email formats to maintain the engagement o the subscribers. For example, one email could be a newsletter or even a request for feedback, followed up by a different one that could be a product update.
Ensure the Content Within Your Email Is Valuable to Subscribers
The content must provide value to the subscribers even with varied formats and lengths. Emails should be relevant and engaging and offer something beneficial to the subscriber or reader to maintain their interest as well as to ensure they remain subscribed.
When You Have a Call to Action, It Must Be Clear
Not every email needs a call to action, but when you include one, it must be clear to facilitate understanding by the subscriber as to what action you want subscribers to take. Whether it’s clicking a link to watch a video, downloading a free resource or even making a purchase, clarity in all this is very crucial.
Check Your Emails Render Properly on Mobile Devices
Emails are often presented differently on websites as opposed to mobile devices. It is therefore very important to ensure that they are rendered as required. Most auto responders provide tools to preview how emails will be presented or appear on mobile devices, so it is important to make sure they are in the required form before sending.
Segment Your Subscriber List
Segmenting your subscriber list into smaller groups based on their actions, such as by the links that are clicked or those making or who have made a purchase. By doing this it allows you to be more intentional and therefore one can send relevant and targeted emails. This strategy can significantly increase and enhance email conversion rates.
Continually Test and Refine Throughout Your Email Campaign
Measuring success is very important just like any other advanced strategy. Use data obtained from your auto responder. This can be data such as conversion statistics and open rates so that you can be able to determine the most effective emails and refine your future campaigns accordingly.