Crafting a Healthy Social Media Schedule

In the world of dental care, timing is everything – from regular check-ups to timely interventions.

This principle also rings true for your dental business’s social media presence. The question is, how often should you post to engage your audience effectively without overwhelming them? Let’s drill down into the ideal social media posting frequency for your dental practice.

The Benefits of Consistent Social Media Posting

Before anything else, however, let’s first talk about what consistent posting on social media can do for your business.

Social media algorithms increase the visibility of pages that post consistently.
It will help you build a following and keep them interested.
You can build and maintain a relationship with your audience.
Your target audience will more likely recognise and trust your brand.
It can help you drive leads and sales.
You get to stay ahead of your competitors in terms of brand awareness, online presence, and customer engagement.
It fosters reliability which, in turn, boosts customer loyalty.

As you can see, posting consistently on social media can be extremely beneficial for any business. Without further ado, let’s get into how often you should post.

Platform-Specific Strategies

The platforms you use will determine how frequently you post. Quantity is vital, but it’s as critical to avoid overloading your target audience.

Facebook: The Community Builder – Try to post three or four times a week. To create a feeling of community among your followers, provide patient testimonials, clinic updates, and oral health advice.
Instagram: Visual Storytelling – Post three to five times a week. Post stories displaying before-and-after patients, dental hygiene tips, and a glimpse into your business.
X (Twitter) Quick Updates Platform – Tweet 3–5 times during the day. Share industry news, practice updates, and oral care tips.
LinkedIn: Networking for Professionals – Post twice a week. Engage with other dentists and possible clients. Post informative articles, industry feedback, and professional successes.

Client Testimonial: “Great local Perth team that has been helping us with our digital marketing.” – Sal Jumat, Joondalup City Dental

Establishing a Regular Posting Schedule

Use these tips in posting on social media more consistently.

Use content-scheduling tools Hootsuite or Buffer to ensure a constant presence on social media. Look for patterns, happenings, and dates that are potentially important. Make a note of the publish date and time, social media platform, post format, media you’ll be using, and hashtags.
Follow the 50/30/20 formula. Half of the content on your social media must add value either through education or entertainment. 30% should be content from trustworthy third-party sources that can be an article, video, and infographic. Only 20% is comprised of promotional content with product highlights, discounts, and testimonials.
Identify the best time for posting. Post at different times, and observe when they’re most successful. Is it during the weekdays or weekends? Do you get more views and engagement in the morning or night?

The Golden Rule: Quality Over Quantity

While consistency is key, quality should never be sacrificed for quality when it comes to your dental clinic’s posts. Remember, a single high-quality post can do more for you than a dozen mediocre posts. Find the right balance between quality and content that are visually appealing, impactful, and captivating.

Engaging Content: Ideas for Your Dental Practice

Make a running list of content topics and themes so that you’re always ahead of your posting schedule. Here are some content ideas that you can use for your dental practice:

Educational Posts: Share informative content about dental hygiene and oral health.
Patient Success Stories: With consent, showcase before-and-after photos and patient testimonials. This will make your page more real and interesting, and give you more time to make more content.
Interactive Content: Include surveys, puzzles, and Q&A’s on oral health for your audience.
Repurposed Successful Content: Repost prior successful content in other formats to share again your message. Turn a successful blog post into a short video. Split it into a series of very short posts for social media. Turn it into infographics.
Industry Trends: Share your thoughts on topics that are currently trending, news, and the latest research on dental health.
Behind the Scenes: Let your followers see the human side of your practice. Show clinic tours, team photos, employee spotlights, and what goes on within your organisation. All of this will make your business relatable to your followers.

Understanding Success: Analytics

Social media analytics gives all the data and metrics to help measure the performance of your social media campaign. It is to see how you are doing in your campaign and to produce better and impactful strategies for posting.

Most platforms have native analytics and there are some tools like Hootsuite and Buffer which provide deep insights on your content, and streamline your process as well. It also allows you to post and manage all your social media accounts from one dashboard.

The following types of analytics will help you measure your posts’ performance:

Performance analytics: You’ll see how well your content is faring with metrics like impressions, reach, likes, comments, shares, views, and clicks.
Audience analytics: You’ll find out which demographics your posts are reaching and if they match your target audience. This includes data like their age, gender, location, and device.
Competitor analytics: You can use this data to check how you’re doing compared to other dental businesses and, from there, set realistic goals.

The Added Value of Professional Expertise

Managing a social media calendar can be time-consuming and complex. Collaborating with a digital marketing agency like Slinky Digital can provide you with the expertise needed to create an effective social media strategy for your dental practice.

Special Offers for Elevating Your Social Media Presence

Free Social Media Consultation: Let’s discuss how to effectively manage your dental practice’s social media presence.
Personalised Strategy Development: Collaborate with us to craft a unique social media strategy that resonates with your patients.
Ongoing Support and Monitoring: Benefit from continuous support and performance tracking for optimal engagement.

A Nugget of Wisdom

“Social media is not a media. The key is to listen, engage, and build relationships.” – David Alston. This is a fitting message. It conveys the point that social media is much more about listening and engaging than broadcasting messages.

In Short

Your presence on social media for your dental business must strike a balance: be consistent in posting to stay on your followers’ radar, and give value. Be sure that you focus on engaging, inspiring, and information-dense posts instead of just populating their feed.

Client Testimonial: “Slinky Digital came highly recommended… They helped us through the SEO process and set everything up so we could easily understand the process.” – Danny Kildare, Danny Kildare Photography

Are you ready to tailor that social media plan for your dental practice? With Slinky Digital, you can now get a free consultation and get started on establishing a wonderful online presence for your business!