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SEO Case Studies

Client Success Stories

Explore SLINKY’s SEO case studies.

Discover how our tailored SEO strategies have driven success and growth for diverse businesses.

This is a small sample of our client SEO success stories.

SEO Case Studies

Meteor Stone

Industry

Natural Stone Supplier

Location:

Perth, WA

URL:

meteorstone.com.au

metero cs

93%

Increase Organic Traffic

SEO Case Study for Meteor Stone

Meteor Stone is a WA owned and operated company delivering Australia wide with over 30 years of experience in the industry. Their reputation for delivering quality natural stone products began in 1981. Since that time they have proven that natural stone is both aesthetically pleasing and highly durable.

  • History
    We commenced working with Meteor Stone in February 2016.
  • The Challenge
    To help our client gain sustained, cost-effective search engine traffic via Google.com.au with a comprehensive SEO campaign.
  • The Solution
    A complete site audit and competition research followed by a comprehensive SEO Campaign which included both on-page optimisation comprising keyword usage strategy, navigation structuring, page loading optimisation and internal linking strategy.The on-going off-page optimisation includes comprehensive authority link building strategies.
  • The Results
    Rankings: Rankings for primary keywords such as ‘limestone blocks perth’ were dramatically improved up to the 1st position on Google, opening our client up to receive the ‘lions share’ of the organic search traffic available for that keyword (over 1,000 searches per month just for that one keyword phrase).
    Analytics: Organic traffic from May 2016 has seen a 93.98% increase
Divine Landscapes

Industry

Landscaping

Location:

Sydney, NSW

URL:

divinelandscapes.com.au

divine cs

517%

Increase Organic Traffic

SEO Case Study for Divine Landscapes

Divine Landscapes are a well-established landscaping company in Sydney providing both residential and commercial design services.

  • History
    We commenced working with this client in May 2019.
  • The Challenge
    Increase website traffic, Convert traffic to sales, brand growth in the extremely competitive industry of landscaping across all of Perth, WA.
  • The Solution
    This SEO project began with a full and thorough website audit, enabling all of the site’s issues to be identified and allowed us to prioritize the necessary work to fix them.
  • The Results
    Rankings: Primary keywords that were ranking on the 7th page of Google are now on the 1st page of Google, with some such as ‘Landscaper Sydney’ now ranked around #2 position. Other primary keywords; ‘Landscapers Sydney’ 75th to 4th, ‘Landscaping Sydney’ 80th to 2nd, ‘Landscaper Sydney’ unranked in the top 100 to 2nd, Landscape Construction Sydney 64th to 9th.
    Analytics: Organic traffic between June 2019 and late 2022 has seen an increase of over 517%
ONE Shade Sails

Industry

Shade Sails

Location:

Perth, WA

URL:

oneshade.com.au

SEO Perth Client: ONE Shade

97%

Increase Organic Traffic

SEO Case Study for ONE Shade Sails

ONE Shade Sails is Western Australia’s premium residential and commercial shade sail specialists. It is a Perth based company that prides itself on providing vibrant, dynamic designs without compromising performance.

Established with 10 years experience both in Australia and Europe, ONE Shade Sails over these years have delivered many large-scale projects using a wide variety of materials and designs. Domestic & commercial projects, including mine sites; schools & council installations, have enabled us to develop an extensive skills and knowledge base. We feel this gives us the ability to meet all our customer’s sail requirements.

  • History
    We commenced working with One Shade Sails in October 2017.
  • The Challenge
    Gain better search engine rankings, increase website traffic, help convert traffic to sales and grow their brand.
  • The Solution
    Full SEO campaign from the ground up using our exceptional contacts across the web and on leading blogs to secure high quality, authoritative back-links for our client. Why SPE? Because we are the perfectly sized agency – small enough to be there every step of the way, and big enough to perform when it matters.
  • The Results
    Rankings: All primary keywords are all now ranking on the 1st page of Google with most at #1 position.
    Analytics: Organic traffic between October 2017 and September 2021 has seen an increase of over 97%
  • What Our Client Says
    “Professional team of SEO professionals. Great reporting, SEO processes and engagement from their SEO team. The continuing support that we receive has convinced us that signing the original SEO marketing agreement with them has been one of the best decisions we have made to keep an edge over our competition.”
    Tom Broomhead / Shade Sails Manager
    One Shade
    Perth WA
Lone Pine Landscapes

Industry

Landscaping / Landscape Design

Location:

Sydney, Australia

URL:

lonepinelandscapes.com.au

Lone Pine Landscapes

568%

Increase Organic Traffic

SEO Case Study for Lone Pine Landscapes

Lone Pine Landscapes is a Northern Beaches, Sydney based landscaping business started by brothers James and Ed Drinan in 2010. Lone Pine Landscapes has grown to a 30+ strong team of landscapers and design staff all dedicated to ensuring Lone Pine creates the space so that clients can create the memories.

  • History
    We commenced working with Lone Pine Landscapes in April 2017.
  • The Challenge
    Lone Pine were having major problems gaining traction in the search results of Google. Our goal was to fix this for them and start attracting to new clients from all over Sydney.
  • The Solution
    An effective on-page and off-page SEO campaign that started with a SEO audit and advise on URL structures and keyword targeting. We fixed technical issues and created a content plan and then commenced with our link building strategies.
  • The Results
    Rankings: Primary keywords that were ranking on the 5th, 6th and 7th page of Google are now ranking mostly on the 1st page of Google with 20 of the 21 keywords targeted now on the front page of Google’s search results.
    Analytics: Organic traffic between May 2017 and September 2021 has seen an increase of over 568%
Culshaw Miller Lawyers

Industry

Legal Services

Location:

Perth, Adelaide & Melbourne Australia

URL:

culshawmiller.com.au

cm

Organic Ranking Domination

SEO Case Study for Culshaw Miller Lawyers

Culshaw Miller is part of the Hunt & Hunt Legal Group in Australia and is a leading family and commercial law firm. Led by Chief Executive Officer Jeremy Culshaw, with over 25 years of experience practicing in family law, he is an Accredited Family Law Specialist.

Starting from an office in Northbridge Perth, Culshaw Miller is now situated in St Georges Terrace, Perth and Hindmarsh Square, Adelaide along with a partner office in Melbourne.

  • History
    We were first engaged by Shann Law in 2010 and then by Culshaw Miller in 2012 following the merger of Marks & Sands and Shann Law to form Culshaw Miller Legal Group Pty Ltd.
  • The Challenge
    Back in 2010, like most of their competitors they had very little search engine exposure. Our aim was to help our client gain long-term, cost-effective organic traffic via Google.com.au for their main website, and then over the years increasingly to their other group websites as well.
  • The Solution
    Our web design company, Slinky Web Design have developed several websites over the years for their main business culshawmiller.com.au along with several for their affiliated companies, such as acceleratefamilylaw.com.au, culshawmillerbadenoch.com.au and culshawmillercriminallawyers.com.au. Website development was followed up with competitor analysis, internal and external link building strategies, which included blogging, citation building and other on-going strategies.
  • The Results
    Culshaw Miller have dominated the organic search engine rankings for the majority of their keyword groups in the ultra-competitive area of Australian legal services. Without divulging our clients exact results, their websites get many, many thousands of organic visitors per month across the cities they are located in. Culshaw Miller continue to be a highly valued client of ours.
The Balcony Garden

Industry

Garden Pots

Location:

Sydney, Australia

URL:

thebalconygarden.com.au

balcony cs

644.9%

Increase Organic Traffic

SEO Case Study for The Balcony Garden

The Balcony Garden has been working closely with designers, artisans, and international craftsmen since 2015. The Balcony Garden range of garden pots and planters is available nationally & internationally via their online store or from handpicked stockists.

Sourced from around the world, their beautiful collection of handcrafted pots will perfectly complement the architecture and design of any home.

  • History
    We commenced working with The Balcony Garden in March 2015.
  • The Challenge
    To help our client gain sustained, cost-effective search engine traffic via SEO through Google.com.au
  • The Solution
    A complete site audit and competition research followed by a comprehensive SEO Campaign which included both on-page optimisation comprising keyword usage strategy, navigation structuring, page loading optimisation and internal linking strategy. The on-going off-page optimisation includes comprehensive authority link-building strategies.
  • The Results
    Rankings: Primary keywords were ranking on the 5th and 6th page of Google are now on the 1st page of Google.
    Analytics: Organic traffic between March 2015 to the current date has seen an increase of over 645%
The Landscape Association Ltd

Industry

Landscaping

Location:

Sydney, NSW

URL:

landscapeassociation.com.au

landscape cs

408%

Increase Organic Traffic

SEO Case Study for The Landscape Association Limited

The Landscape Association Limited was founded over 40 years ago and is now the leading industry association for landscape professionals in NSW and the ACT, representing hundreds of landscape businesses, The Landscape Association has overseen and nurtured the growth of the industry and the reputation of the landscaping field in today’s modern economy.

  • History
    We commenced working with The Landscape Association Limited in February 2020.
  • The Challenge
    To attract more website users, both from the landscaping industry and general public. Their website was ranked on the 5th page of Google’s search results for many of their primary keywords.
  • The Solution
    We started off the SEO campaign with a full SEO audit which contained specific advice on improving their website development in order to get the best results from our SEO. This was followed by keyword research and strategy, page loading optimisation and continual high authoritative off-page link building strategy.The on-going off-page optimisation includes comprehensive authority link building strategies.
  • The Results
    Rankings: Primary keywords that were ranking on the 4th and 5th page of Google are now on the 1st page of Google, with some such as ‘Landscapers Sydney’ now ranked at #1 – 3 position.
    Analytics: Organic traffic between February 2020 and September 2021 has increased by a massive 408%
Land Surveys

Industry

Surveying Services

Location:

Australia Wide

URL:

landsurveys.net.au

land surveys cs

231%

Increase total organic visitors

SEO Case Study for Land Surveys

Land Surveys was established in 1997 and has expanded to locations across Australia and Internationally. With more than 260 professional surveyors and staff, they provide a full range of surveying services.

  • History
    We were first engaged by Land Surveys in 2009.
  • The Challenge
    To attract new clients looking for land surveyors in their target locations and increase Land Surveys’ authority in their industry.
  • The Solution
    We aimed to get an increase in high-intent keywords and an improved presence on search with competitive keywords and keyword phrases that are most relevant for their target market by developing a ranking strategy to increase general, construction and engineering surveying related keywords.
  • The Results
    Within 12 months we had increased their total organic visitors by 231%.

Choosing an SEO company in Australia that has impressive SEO client case studies is crucial. 

SEO case studies offer more than just a glimpse into the company’s capabilities; they provide a roadmap for real-world problem-solving and sustained success. The case studies above showcase our SEO company’s journey with various clients, highlighting specific challenges, strategies employed, and the outcomes achieved.

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You’re in good company
Our Client Lone Pine Landscapes
Our Client Insight Eye
Our Client Culshaw Miller Lawyers
Our Client Space Landscape Designs
Our Client Principal Landscapes
Our Client BluePrint Homes
Our Client The Landscape Association
Our Client Rolling Stone Landscapes
Our Client Harrisons Landscaping
Our Client Meteor Stone
Our Client Colray Cabinets
Our Client Dental O So Gentle
Our Client Atama Furniture
Our Client Coco's Restaurant
Our Client Land Surveys
Our Client The Balcony Garden
Our Client Kreepy Krauly
Our Client Benara Nurseries
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