Most business owners know that if they want their website to rank higher in Google, effective digital marketing is necessary.
The problem for most of them is that they do not know enough about digital marketing to create and undertake a proper digital marketing strategy. This is before they even consider the considerable amount of time it will take to plan, research, implement and monitor a professional digital marketing campaign.
For these reasons and more, the sensible approach is to employ a digital marketing company that specialises in all aspects of digital marketing, including SEO and Google Ads marketing. When we say ‘company’, it can often be the case that the company in question is a one-person operation, and with others, it will be an agency with several employees. There are several differences between using either, which we will explore.
Using digital marketing company that consists of a single individual means you will be dealing with one person who is an expert in digital marketing. They should have experience in ranking websites and will most likely use several tools to conduct the research necessary to create your digital marketing plan. They are often called ‘digital marketing consultants’.
One of the advantages of outsourcing your digital marketing to an individual (or digital marketing consultant) is it is more likely that their fees will be lower than if you employ a larger digital agency with professional staff. This might often be your only option if your budget is extremely limited.
Another consideration when hiring a freelancer is that you are likely not their only client. If you are looking for relatively quick results, they may be unable to commit to working the hours needed to make that happen. That is not to say they won’t get results, but if the work involves multiple tasks like research, website development, SEO planning, Google Ad management improved conversions, link building, and then monitoring all of it, it is easy to see why this could lead to production and result delays.
The alternative is to employ A digital marketing company, such as Slinky, that has an adequate level of employees to get the work done on time – and budget. There are two advantages of this which occur immediately. The first is that they have the resources in terms of time to complete tasks quicker, and they are more likely to be using a specialist on each element of the project. This means you will have a website design expert developing your website and a keyword expert doing the keyword research.
In terms of communication and feedback, this will also be significantly enhanced using a digital marketing agency, such as Slinky, where you will contact just one project account manager, who is your key point of contact, and who will oversee your entire project. They may not be doing any tasks but instead, be managing and progressing each one as necessary to ensure the project runs smoothly and effectively.
A digital marketing agency is also likely to have greater resources regarding its digital marketing tools and the data they rely on to make decisions about its digital marketing campaigns. The monitoring they do on the many other projects they are working on now or in the past will give them useful insights into what is working and what isn’t concerning the online marketing of your website.
The fees you pay to digital marketing company of this type will normally be higher than to an individual freelancer; however, as with most aspects of online marketing, it is the results that count. Bear in mind the better the results, the better the return on your investment, so it is not so much a matter of what you pay for your website’s digital marketing; it is what that investment will bring you in terms of increased visitors, conversions, sales, and profits.
We look forward to being of service to your business. Talk to our team today