Why Your Website Visitors Aren’t Converting (And What to Do About It)

August 13, 2025 by Peter Brittain in Analytics

Everything seems to be going well from an analytics perspective, but what about sales? Your website is getting all the traffic in the world. The story they have to tell is entirely different. Is that something you’ve heard before? You’re not the only one who feels angry.

The fact is, bringing people to your website is just half the challenge. The magic is all in converting those visitors into paying customers.

This is where conversion rate optimisation comes into play – and let me tell you, it’s something most businesses in Perth are absolutely BUTCHERING. Read More

Analytics

How We Conduct Digital Marketing Audits: Behind the Scenes

April 23, 2025 by Peter Brittain in Analytics

You know how sometimes you have a hunch things aren’t working with your digital marketing, but you’re unable to nail down precisely what?

This is where our digital marketing audit process might be helpful.

We have been assisting Perth’s businesses to grow online for more than 20 years and we have a process that can accurately pinpoint what’s working and what’s not. Read More

Analytics

Advanced Google Analytics 4 Setup for Digital Marketing Agencies

March 25, 2025 by Peter Brittain in Analytics

Most of them won’t, however, state that proper GA4 configuration is where the real magic occurs.

It is not the standard installation that everyone uses simply because it is expected, but rather the advanced setup that provides insights into what is happening and enables you to take action.

Citizens united and other industry studies show a disturbing trend.

The digital agency Perrill, which specialises in GA4 installations, describes “bad data” as “the single biggest issue” resulting from a poor setup. It notes that agencies often misinterpret their current analytics setup and believe one thing when the opposite is true based on how it has been configured. Read More

Analytics

Server-Side Tracking vs Client-Side: What Perth Businesses Need to Know

March 2, 2025 by Peter Brittain in Analytics

These days, conducting business in Perth involves more than just creating a website and letting it function on its own. You want to know what works and what doesn’t, as well as where your visitors are coming from.

The way we track website data is evolving faster than Perth’s weather, which has left the majority of business owners baffled.

If you’ve been using the same Google Analytics setup since 2019, you might be overlooking crucial data. Even worse, you might be making business decisions on incomplete data.

That’s where knowing the difference between server-side tracking vs client-side tracking is key to your revenue. Read More

Analytics

Using Google Site Kit: Lessons from the Field

January 21, 2025 by Peter Brittain in Analytics

If you are running a WordPress website without proper analytics, remember that others can see you are driving blind, and eventually, you will crash somewhere on the map.

Most business owners believe they can understand their website’s performance by looking at visitor numbers on their hosting dashboard, but this is only a superficial understanding. Read More

Analytics

Cracking the Code with Analytics and Data

February 15, 2023 by Peter Brittain in Analytics

Hello! You have arrived at Slinky Digital, and I want to inform you that we are very knowledgeable about data here.

If your next question is “Why?”, it is because numbers tell a story, and we are extremely good at reading them.

From Google’s incredible tools to diving deep into why an individual clicked that link or button on your site, we are involved with reading into all of that. Let us discuss some of the best ways to get into all this. Read More