Why Your Website Visitors Aren’t Converting (And What to Do About It)

August 13, 2025 by Peter Brittain in Analytics

Imagine this: You’re bringing all the traffic in the world to your website, things look great on paper even from an analytics perspective but what about sales? The story they tell is something entirely different. Sound familiar? You’re not at all the only one who’s feeling this anger.

The fact is, bringing people to your website is just half the challenge. The magic is all in converting those visitors into paying customers.

This is where conversion rate optimisation comes into play – and let me tell you, it’s something most businesses in Perth are absolutely BUTCHERING. Read More

Analytics

How We Conduct Digital Marketing Audits: Behind the Scenes

April 23, 2025 by Peter Brittain in Analytics

You know how sometimes you have a hunch things aren’t working with your digital marketing, but you’re unable to nail down precisely what?

This is where our digital marketing audit process might be helpful.

We have been assisting Perth’s businesses to grow online for more than 20 years and we have a process that can accurately pinpoint what’s working and what’s not. Read More

Analytics

Advanced Google Analytics 4 Setup for Digital Marketing Agencies

March 25, 2025 by Peter Brittain in Analytics

Here’s something most of them won’t say though: It’s in properly setting up GA4 that the real magic takes place.

Not the vanilla install everyone runs because every Web Developer has to, but the advanced set up that actually tells you what’s happening and allows you to do something about it.

Citizens united and other industry studies show a disturbing trend.

Digital agency Perrill, which specialises in GA4 installations, describes witnessing “bad data” as “the single biggest issue” from bad setup, and that with agencies “looking at their current analytics setup and thinking one thing, when the opposite is true based on how it’s been set up”. Read More

Analytics

Server-Side Tracking vs Client-Side: What Perth Businesses Need to Know

March 2, 2025 by Peter Brittain in Analytics

Doing business in Perth nowadays is not as easy as setting up a website and leaving it there to run itself. You want to know what works, what doesn’t and where your visitors are actually coming from.

But here’s where most business owners have been left scratching their heads: how we track website data is changing more rapidly than the weather in Perth!

If you’ve been running the same old Google Analytics setup since 2019, you could be missing important data. Even worse, you might be making business decisions on incomplete data.

That’s where knowing the difference between server-side tracking vs client-side tracking is key to your revenue. Read More

Analytics

Using Google Site Kit: Lessons from the Field

January 21, 2025 by Peter Brittain in Analytics

If you are running a WordPress website without proper analytics, just remember that everyone can see you are driving with his eyes shuẗeven though somewhere on the map you’d crash soon.

Most business owners thinks they understand how their web is performing by looking at visitor numbers on their hosting dashboard, but that’s just scratching the surface. Read More

Analytics

Cracking the Code with Analytics and Data

February 15, 2023 by Peter Brittain in Analytics

Hello! You have arrived at Slinky Digital, and I want to inform you that we are very knowledgeable about data here.

If your next question is “Why?”, it is because numbers tell a story, and we are extremely good at reading them.

From Google’s incredible tools to diving deep into why an individual clicked that link or button on your site, we are involved with reading into all of that. Let us discuss some of the best ways to get into all this. Read More