Why Your Small Business Can’t Afford to Skip Video Marketing (And How to Actually Do It Right)

Let’s be honest. Video marketing, at first glance, seems hard and expensive and it looks like a lot of extra work for small business owners.

You’ve likely considered it and maybe even convinced yourself that it’s something the big hotshot brands do with their multi-person production teams and endless pockets.

Thing is, you’d be mistaken for thinking that.

Video is not some indulgence any longer. It’s essentially the language that your customers want to speak in. And if you’re not in on this one? You are falling behind other competitors who have figured the concept out already. Read More

Why Your Website Visitors Aren’t Converting (And What to Do About It)

Everything seems to be going well from an analytics perspective, but what about sales? Your website is getting all the traffic in the world. The story they have to tell is entirely different. Is that something you’ve heard before? You’re not the only one who feels angry.

The fact is, bringing people to your website is just half the challenge. The magic is all in converting those visitors into paying customers.

This is where conversion rate optimisation comes into play – and let me tell you, it’s something most businesses in Perth are absolutely BUTCHERING. Read More

Building Local Citations That Drive Traffic: The Perth Business Owner’s Complete Guide

If you are running a WordPress website without proper analytics, just remember that everyone can see you are driving with his eyes shuẗeven though somewhere on the map you’d crash soon.

Most business owners thinks they understand how their web is performing by looking at visitor numbers on their hosting dashboard, but that’s just scratching the surface. Read More

4 Lead Generation Strategies Dental Clinics Should Employ

Those who own or manage a dental clinic know that the success of the company will ultimately come down to one thing: the number of clients that you can successfully service. Read More