You remember when it felt ridiculous to ask your phone a question? Now it’s Tuesday afternoon, and you’re asking Siri where to go for lunch without a second thought.
It’s easy to forget, but voice search has gone from something that seemed a bit like a party trick to an everyday habit quicker than most of us appreciated. And I’m not just talking about trends or buzzwords if you’re a small, local business operating in Perth (or anywhere else in Australia), this is something you can’t ignore. It is fundamentally altering how the people who might become your customers discover you.
Here’s the thing though. Most companies are still optimizing their websites as if it’s 2015. They’re going after short, clunky keywords no one actually speaks out loud.
While their rivals who’ve been savvy about voice search optimization silently grab most of those “near me” searches. Read More
