Website Content

Listen, we’ve got to address the AI content elephant in every marketing room across Perth.

You’ve probably seen it. That flashy AI tool lurking nearby can generate blog posts faster than you can explain “content strategy” to someone. When you examine the content calendar that requires updates and consider a budget that is already stretched to its limits, you desire speed.

But here’s the thing that no one wants to talk about: AI content is killing conversions.

We’ve questioned whether AI content can really help SEO before, and the answer is more complex than many businesses would like. Read More

You remember when it felt ridiculous to ask your phone a question? Now, on an afternoon, you find yourself effortlessly asking Siri for lunch recommendations.

It’s easy to forget, but voice search has gone from something that seemed a bit like a party trick to an everyday habit quicker than most of us appreciated. I’m not just referring to trends or buzzwords; if you’re a small, local business operating in Perth (or anywhere else in Australia), this is something you cannot ignore. It is fundamentally altering how the people who might become your customers discover you.

Here’s the thing, though. Most companies are still optimising their websites, as if it were 2015. They’re going after short, clunky keywords no one actually speaks out loud.

Their competitors, who have mastered voice search optimisation, silently capture the majority of “near me” searches. Read More