Beyond the Keyword: Using AI to Master Search Intent for High-Converting Content
Keywords
Beyond the Keyword: Using AI to Master Search Intent for High-Converting Content
November 18, 2025 by in Keywords

You have spent hours researching keywords and fine-tuning your meta descriptions. Your content checks all the technical SEO boxes. Here’s what most businesses in Perth don’t understand yet—ranking for keywords hardly matters if those clicking through are not your actual target clients.

Old-school SEO was simple. Find a keyword with decent volume. Write content around it. Add some links back to the site. Done.

But that is not how it works. Google is brilliant. If you are still creating content based on keywords and not focusing on what your customers are actually looking to achieve, then you really have a battle on your hands. Read More

Cracking the Code of Buyer Intent Keywords
Digital Marketing
Cracking the Code of Buyer Intent Keywords
August 20, 2023 by in Digital Marketing

Keywords are the basis of a robust SEO strategy. These keywords are what help your business get discovered by the right people. The reason we’re putting emphasis on “the right people” is that different web users are in different stages of their buyer journey.

Prospects in the decision phase of their buyer journey typically use buyer intent keywords when searching for information online.

In this article, we are going to discuss everything about buyer’s journey, keyword intent, and share tips on using keywords to increase your sales.  Read More

Using Keywords Within Your Website Content to Help SEO
Keywords
Using Keywords Within Your Website Content to Help SEO
February 17, 2018 by in Keywords

You may already be aware that having keywords in your website content can help your SEO, but what is even more important is that the content is used in the right way, and in the right places. Read More

The Hierarchy Of Keywords and Why Knowing The Top Two Gives You a Competitive Advantage
Keywords
The Hierarchy Of Keywords and Why Knowing The Top Two Gives You a Competitive Advantage
November 11, 2016 by in Keywords

Every site owner should know that keywords play a massive part in SEO and are used extensively by Google to assess a website and subsequently rank it.

Keywords can be used in multiple places as part of an SEO strategy such as your domain name, your content, anchor text in backlinks, and in meta tags. Read More