You have spent hours researching keywords and fine-tuning your meta descriptions. Your content checks all the technical SEO boxes. But ranking for keywords matters little if the people clicking through are not your target clients.
Old-school SEO was simple. Find a keyword with decent volume. Write content around it. Add some links back to the site. Done.
That is no longer how it works. Google has become very good at understanding what people mean. If you are still creating content based only on keywords, without focusing on what your customers want to achieve, you will struggle. Read More
