You have spent hours researching keywords and fine-tuning your meta descriptions. Your content checks all the technical SEO boxes. Here’s what most businesses in Perth don’t understand yet—ranking for keywords hardly matters if those clicking through are not your actual target clients.
Old-school SEO was simple. Find a keyword with decent volume. Write content around it. Add some links back to the site. Done.
But that is not how it works. Google is brilliant. If you are still creating content based on keywords and not focusing on what your customers are actually looking to achieve, then you really have a battle on your hands. Read More
