Google Ads vs SEO: Which Should You Choose First?
Digital Marketing
Google Ads vs SEO: Which Should You Choose First?
June 27, 2025 by in Digital Marketing

Now – picture this: you are a Perth business owner, and you are finally ready to get serious about online.

You’ve heard of SEO and Google Ads, but you’re sitting there staring at your budget, trying to figure out which rabbit hole to jump into. Sound familiar?

Here’s the thing: This isn’t about a choice between two marketing strategies.

It’s deciding between the quick pleasure or the lasting boost to building wealth. And honestly? Most companies are wrong on this decision because they are approaching it backwards. Read More

AI in Digital Marketing: Practical Applications for Small Australian Businesses
Digital Marketing
AI in Digital Marketing: Practical Applications for Small Australian Businesses
April 10, 2025 by in Digital Marketing

Do you remember when email marketing was considered the latest technology? It was a whole ‘nother story indeed.

But for today’s small business owners, opening wide the doors to international markets and drawing clients from Boston, Shanghai or Berlin?

Rather than be scared of this beast called artificial intelligence marketing Australia finally took hold, and knew that it was now time to give up on being afraid of AI.

Since Peter first started experimenting with online strategies in 1998, the digital marketing landscape has changed dramatically. Read More

3 Reasons Why Your Business Should Use Google Ads
Paid Advertising
3 Reasons Why Your Business Should Use Google Ads
August 2, 2022 by in Paid Advertising

When it comes to online paid advertising, the clear number one platform in terms of revenue is Google Ads.

It generates a comparable amount of revenue to the second, third, and fourth-placed platforms combined. Read More

3 Reasons Why Your Google Ads Campaign Is Failing
Paid Advertising
3 Reasons Why Your Google Ads Campaign Is Failing
November 7, 2019 by in Paid Advertising

Google Ads is one of the most effective ways to drive high-quality targeted traffic to a website, so if that is the case, why do so many businesses fail to make it work for them?

Some of the more basic reasons for this can be attributed to factors like insufficient budget or trying to operate within a highly saturated market. Read More

What Family Lawyers Need To Know About The Internet’s Top Two PPC Advertising Platforms
Digital Marketing
What Family Lawyers Need To Know About The Internet’s Top Two PPC Advertising Platforms
February 22, 2019 by in Digital Marketing

Family lawyers who are looking for the quickest way to drive traffic to your website and one of the most cost-effective ways should keep reading as we will reveal why paid advertising online is the answer.

We will discuss pay-per-click (PPC) advertising, as these ads are the most used and effective. Read More

How To Choose The Right Google Ads Management Company
Paid Advertising
How To Choose The Right Google Ads Management Company
November 4, 2018 by in Paid Advertising

If you’ve already made the decision to use Google Ads to help promote your business, then you join millions of other businesses that have already done so.

Further, you may also have decided that you want the campaign to be managed by a Google Ads management company rather than trying to do it in-house or by yourself. Read More