Why Your Small Business Can’t Afford to Skip Video Marketing (And How to Actually Do It Right)
Digital Marketing
Why Your Small Business Can’t Afford to Skip Video Marketing (And How to Actually Do It Right)
September 25, 2025 by in Digital Marketing

Let’s be honest. Video marketing, at first glance, seems hard and expensive and it looks like a lot of extra work for small business owners.

You’ve likely considered it and maybe even convinced yourself that it’s something the big hotshot brands do with their multi-person production teams and endless pockets.

Thing is, you’d be mistaken for thinking that.

Video is not some indulgence any longer. It’s essentially the language that your customers want to speak in. And if you’re not in on this one? You are falling behind other competitors who have figured the concept out already. Read More

Customer Retention Marketing Strategies That Actually Work
Digital Marketing
Customer Retention Marketing Strategies That Actually Work
September 11, 2025 by in Digital Marketing

Getting new customers is expensive. Keeping them? This is where the work really gets done.

Hear me out – you’ve (hopefully) invested time, money and energy persuading someone to buy from you once already. They know who you are.

They have felt your product or service. So why do countless businesses act like customer acquisition is the only game in town?

Here’s a fact check: It costs five to seven times more to acquire a new customer than retain an existing one.

And yet the majority of businesses in Perth continue to throw their precious marketing dollars down the drain into a bottomless pit of chasing after new clients, while existing paying customers go quietly unloved and drift away to your competitors.

Let’s discuss how to keep customers in ways that actually make the needle move for your business. Read More

Why Your Local Business Can’t Afford to Ignore Voice Search Anymore
Digital Marketing
Why Your Local Business Can’t Afford to Ignore Voice Search Anymore
August 27, 2025 by in Digital Marketing

You remember when it felt ridiculous to ask your phone a question? Now, on an afternoon, you find yourself effortlessly asking Siri for lunch recommendations.

It’s easy to forget, but voice search has gone from something that seemed a bit like a party trick to an everyday habit quicker than most of us appreciated. I’m not just referring to trends or buzzwords; if you’re a small, local business operating in Perth (or anywhere else in Australia), this is something you cannot ignore. It is fundamentally altering how the people who might become your customers discover you.

Here’s the thing, though. Most companies are still optimising their websites, as if it were 2015. They’re going after short, clunky keywords no one actually speaks out loud.

Their competitors, who have mastered voice search optimisation, silently capture the majority of “near me” searches. Read More

Content Marketing Strategy: From Planning to Execution
Digital Marketing
Content Marketing Strategy: From Planning to Execution
July 17, 2025 by in Digital Marketing

Making content for the sake of creating it is messy and disorganized— like throwing spaghetti at a wall to see if it sticks. Perhaps you’ve experienced that yourself. You might find yourself writing blog posts that nobody ever reads, sharing on social media with no engagement, or feeling confused about why your competitor’s content gets shared while yours remains unnoticed.

The reality is that succeeding in content marketing is not a matter of chance. Success in content marketing comes from creating a concrete strategy that guides every piece of content you publish.

Whether you’re a small and medium-sized enterprise (SME) based in Perth or overseeing a national company, mastering the art of crafting an effective content marketing strategy can significantly impact the visibility of your brand and the ease with which customers can find it online. Read More

Google Ads vs SEO: Which Should You Choose First?
Digital Marketing
Google Ads vs SEO: Which Should You Choose First?
June 27, 2025 by in Digital Marketing

You are in charge of a company in Perth and are at last taking your duties seriously.

Examining the budget, you find yourself uncertain about which path to take.You are knowledgeable about Google Ads and SEO. Have you ever had to make a decision like this before?

The issue with marketing strategies is that they don’t have to conflict with one another.

It entails choosing between the short-term rush and the long-term gain of wealth accumulation. The majority of businesses make this mistake because they rely on outdated strategies. Read More

DIY Digital Marketing vs Professional Services: True Cost Analysis
Digital Marketing
DIY Digital Marketing vs Professional Services: True Cost Analysis
June 6, 2025 by in Digital Marketing

Let’s be honest here.

Chances are, you’ve come to this page because you’ve been staring at your marketing budget, deciding whether a digital marketing agency is a luxury you can afford or whether you’re better off going it alone.

No one, believe me; you’re not alone in this struggle.

Every week, I receive calls from Perth business owners asking the same question: Read More

In-House Marketing Team vs Digital Marketing Agency: What’s Actually Best for Your Business?
Digital Marketing
In-House Marketing Team vs Digital Marketing Agency: What’s Actually Best for Your Business?
May 16, 2025 by in Digital Marketing

Many Perth business owners do not make the decision lightly about whether to form an in-house marketing team or team up with a digital marketing agency.

And they shouldn’t.

This decision can significantly impact the effectiveness of your marketing efforts.

Chances are, you’re here because you’re struggling with that question. Read More

Free Digital Marketing Tools Every Perth Business Should Use
Digital Marketing
Free Digital Marketing Tools Every Perth Business Should Use
May 5, 2025 by in Digital Marketing

In Perth, being an entrepreneur is not inexpensive at all.

When it comes to paying rent, employee salaries, and staying competitive, every dollar matters.

With small businesses accounting for 97.2 per cent of all Australian enterprises, cost-effective marketing solutions are not merely a good thing—they are essential for survival.

That’s why smart businesspeople are starting to use free digital tools instead of paying a lot for them. Read More

How We Conduct Digital Marketing Audits: Behind the Scenes
Analytics
How We Conduct Digital Marketing Audits: Behind the Scenes
April 23, 2025 by in Analytics

You know how sometimes you have a hunch things aren’t working with your digital marketing, but you’re unable to nail down precisely what?

This is where our digital marketing audit process might be helpful.

We have been assisting Perth’s businesses to grow online for more than 20 years and we have a process that can accurately pinpoint what’s working and what’s not. Read More

AI in Digital Marketing: Practical Applications for Small Australian Businesses
Digital Marketing
AI in Digital Marketing: Practical Applications for Small Australian Businesses
April 10, 2025 by in Digital Marketing

Can you remember a period when people considered email marketing to be innovative? In fact, the situation has changed drastically.

However, the ability to reach global markets and draw in customers from places like Boston, Shanghai, or Berlin is a huge advantage for small business owners nowadays.

Australia has finally embraced AI marketing and is no longer afraid of it.

The field of digital marketing has changed dramatically since Peter began experimenting with online tactics in 1998.

What started out as a straightforward website optimisation campaign has evolved into a highly complex AI-powered campaign that anticipates consumer behaviour, reacts automatically, and provides customised experiences on a large scale.

That’s the problem with AI, though. It doesn’t even require a computer science degree to be useful for your company.

Why Small Businesses Can’t Afford to Ignore AI Marketing Tools

First things first: The robots are not corporations’ or the government’s problem; they’re your problem. It’s here. If you’re not using it, your competition probably is.

AI digital marketing tools may help address specific challenges faced by small business owners in Australia. The challenges include vast geographical distances, a wide range of market possibilities, the expectation for tailor-made services, and the limited resources available to small business owners. Read More