Google Ads looks simple from the outside. You choose some keywords, write an ad and set a budget.
Getting it to bring in profitable work is harder. Read More
Social media marketing is the use of platforms such as Facebook, Instagram, LinkedIn and TikTok to reach customers, build trust and win enquiries.
For a Perth business, it is one of the most direct ways to stay in front of local people in the months between the times they need you. Read More
Many people start looking for a family lawyer with a search on their phone or computer. Pay-per-click advertising lets your firm appear at the top of those results, and you only pay when someone clicks through to your website.
Two platforms dominate search advertising: Google Ads and Microsoft Advertising. This article compares them, so you can decide where your firm’s budget should go first. Read More
If you’ve already made the decision to use Google Ads to help promote your business, then you join millions of other businesses that have already done so.
Further, you may also have decided that you want the campaign to be managed by a Google Ads management company rather than trying to do it in-house or by yourself. Read More
There are plenty of paid tools that can help with your SEO strategy.
One of the most useful is free, and it comes from Google itself. Read More
Getting people to your online store is only part of the work. If they arrive and leave without buying, more traffic simply means more spend for the same sales.
The good news is that most conversion problems can be fixed. They usually come down to a handful of practical issues on the site itself, plus a sensible plan for bringing back people who showed interest. Read More
If you visit any website which discusses SEO and how to improve rankings on Google there will undoubtedly be some discussion, articles or information relating to backlinks.
To prove the point, you are reading one of them right now, so it is fair to say professional SEO and backlinks are very much related. Read More
A common mistake that many website owners make is thinking that improving their SEO ranking is something which can only take place away from their website.
They clamour for backlinks and will make plans for a social media push, and while these can help, a more sensible strategy would be to look at ways of improving the SEO on their own doorstep; in other words, their website. Read More
It is fair to say that the knowledge and skills that dentists have may allow them to work wonders with patients’ teeth and oral health.
However, when it comes to marketing their dental practice, their know-how and experience might not be as strong. Read More
Crafting a Healthy Social Media Schedule
In dental care, timing matters, from regular check-ups to timely treatment. Read More
