Why Your Local Business Can’t Afford to Ignore Voice Search Anymore

You remember when it felt ridiculous to ask your phone a question? Now it’s Tuesday afternoon, and you’re asking Siri where to go for lunch without a second thought.

It’s easy to forget, but voice search has gone from something that seemed a bit like a party trick to an everyday habit quicker than most of us appreciated. And I’m not just talking about trends or buzzwords if you’re a small, local business operating in Perth (or anywhere else in Australia), this is something you can’t ignore. It is fundamentally altering how the people who might become your customers discover you.

Here’s the thing though. Most companies are still optimizing their websites as if it’s 2015. They’re going after short, clunky keywords no one actually speaks out loud.

While their rivals who’ve been savvy about voice search optimization silently grab most of those “near me” searches. Read More

Content Marketing Strategy: From Planning to Execution

I mean, let’s be clear: making content for the sake of creating it is messy and disorganised, like throwing spaghetti at a wall to see if it sticks. You’ve probably been there, right? Writing blog posts that nobody ever reads, sharing on social media and getting crickets, or even a little confused as to why your competitor’s content gets shared when you’re invisible.

The fact is, playing content marketing successfully is not a roll of the dice. It’s by creating a concrete content marketing strategy that informs every piece of content you publish.

If you’re an SME based in Perth, or responsible for a national company, learning how to put together content marketing strategy correctly can mean the difference between nobody knowing that your brand exists and customers being able to locate it online. Read More

Google Ads vs SEO: Which Should You Choose First?

Now – picture this: you are a Perth business owner, and you are finally ready to get serious about online.

You’ve heard of SEO and Google Ads, but you’re sitting there staring at your budget, trying to figure out which rabbit hole to jump into. Sound familiar?

Here’s the thing: This isn’t about a choice between two marketing strategies.

It’s deciding between the quick pleasure or the lasting boost to building wealth. And honestly? Most companies are wrong on this decision because they are approaching it backwards. Read More

DIY Digital Marketing vs Professional Services: True Cost Analysis

Let’s be honest here.

Chances are, you’ve come to this page because you’ve been staring at your marketing budget deciding whether a digital marketing agency is a luxury you can afford, or whether you’re better off going it alone.

No one, believe me, you’re not alone in this struggle.

I’m getting called from Perth business owners every week, the same question time and time again: Read More

In-House Marketing Team vs Digital Marketing Agency: What’s Actually Best for Your Business?

The decision whether to form an in-house marketing team or instead team up with a digital marketing agency is not a decision many Perth business owners make lightly.

And they shouldn’t.

That’s a decision that really can make or break how your marketing performs.

Chances are, you’re here because you’re struggling with that question. Read More

Free Digital Marketing Tools Every Perth Business Should Use

Being an entrepreneur in Perth is not cheap in the slightest.

Every dollar counts when having to pay rent, staff salaries and keep up with competitors

With small businesses accounting for 97.2 percent of all Australian enterprises, cost-effective marketing solutions are not merely a good thing—they are essential for survival.

That’s why smart businesspeople are starting to use free digital tools instead of paying a lot for them. Read More

Server-Side Tracking vs Client-Side: What Perth Businesses Need to Know

Doing business in Perth nowadays is not as easy as setting up a website and leaving it there to run itself. You want to know what works, what doesn’t and where your visitors are actually coming from.

But here’s where most business owners have been left scratching their heads: how we track website data is changing more rapidly than the weather in Perth!

If you’ve been running the same old Google Analytics setup since 2019, you could be missing important data. Even worse, you might be making business decisions on incomplete data.

That’s where knowing the difference between server-side tracking vs client-side tracking is key to your revenue. Read More

Digital Marketing for Real Estate Agents in Perth: Complete Guide

It’s been quite the rough and tumble for the Perth property market in recent years, hasn’t it?

Interest rates doin’ their thing, buyers are choosier than ever and real estate agents who aren’t making the most of digital marketing, well, they’re out there fighting with one hand tied behind their back.

If you’re still using the newspaper and letterbox drops to attract business, then you’re behind the times in terms of where your customers actually are – online. Let’s fix that. Read More

Building Local Citations That Drive Traffic: The Perth Business Owner’s Complete Guide

If you are running a WordPress website without proper analytics, just remember that everyone can see you are driving with his eyes shuẗeven though somewhere on the map you’d crash soon.

Most business owners thinks they understand how their web is performing by looking at visitor numbers on their hosting dashboard, but that’s just scratching the surface. Read More

Using Google Site Kit: Lessons from the Field

If you are running a WordPress website without proper analytics, just remember that everyone can see you are driving with his eyes shuẗeven though somewhere on the map you’d crash soon.

Most business owners thinks they understand how their web is performing by looking at visitor numbers on their hosting dashboard, but that’s just scratching the surface. Read More