An essential part of any effective SEO strategy should be the building of backlinks to your website.
Google sees backlinks as a measure of the importance and relevance of a site, and therefore if backlinking is done correctly it can produce significant improvements in the ranking of your website in Google’s search results. Read More
Keywords are the words and phrases people type into Google when they want something. Using them in the right places on your website helps Google, and the people searching, understand what each page is about.
Where you place them still matters. The order of importance, though, looks quite different from the one many SEO guides described ten or fifteen years ago. Read More
Ask 10 SEO experts what free SEO tools they use or recommend, and you will likely get 10 different answers.
No one answer will be right, nor will any be wrong. Read More
There’s been a trend in recent years for ‘makeover’ TV shows giving our cars, our homes, our gardens, and even our pets the full treatment.
In this article we are going to emulate those TV shows, by giving your website a makeover to improve its SEO, and in turn boost its ranking on Google. Read More
A common mistake that many website owners make is thinking that improving their SEO ranking is something which can only take place away from their website.
They clamour for backlinks and will make plans for a social media push, and while these can help, a more sensible strategy would be to look at ways of improving the SEO on their own doorstep; in other words, their website. Read More
Twenty years ago, attracting new dental patients looked very different. Read More
