Most business websites collect far more data than their owners ever look at. The numbers are there, but without a clear plan they don’t help much with real decisions.
Good analytics comes down to a few simple habits. Know what you want people to do, track it reliably and review it often enough to act on what you see. Read More
AI writing tools are now part of everyday business. Many Perth business owners use them to draft emails, product descriptions and blog posts, so it is fair to ask what that means for search rankings.
The short answer is that AI-assisted content can support your SEO when a person with real knowledge shapes, checks and improves it. Content produced in bulk with little human input carries real risks. Read More
If you use a blog as the main means of creating and publishing content to support your SEO efforts, then you are doing more than many businesses do with their websites.
Some businesses get a good website design, and then do nothing once it goes live to maintain and improve any rankings it has on Google. Read More
Google looks at a wide range of signals when deciding where to rank each page of a website. SEO professionals usually group the work into two areas: on-page SEO and off-page SEO.
On-page SEO covers everything you change on your own website. Off-page SEO covers signals that come from elsewhere, such as links from other websites and your Google Business Profile. Read More
Search engine optimisation (SEO) is not something most business owners have trained in. That is fair enough, as plenty of people do it for a living.
Knowing the basics still helps. It means you can make better decisions about your website, ask the right questions and tell sound SEO advice from poor advice. Read More
SEO success doesn’t happen overnight. It takes time to develop a fruitful SEO campaign.
Google rewards websites with feature-rich, dynamic, and relevant content, organically and contextually incorporating keywords. Read More
Although many businesses have an online presence, and in theory, could have visitors to their website from anywhere in the world, most are only targeting an audience and customers in their local area.
This is why having an SEO strategy for local rankings, rather than a global one, is so important. Read More
There are plenty of paid tools that can help with your SEO strategy.
One of the most useful is free, and it comes from Google itself. Read More
You may already be aware that having keywords in your website content can help your SEO, but what is even more important is that the content is used in the right way, and in the right places. Read More
If you visit any website which discusses SEO and how to improve rankings on Google there will undoubtedly be some discussion, articles or information relating to backlinks.
To prove the point, you are reading one of them right now, so it is fair to say professional SEO and backlinks are very much related. Read More
