At Slinky Digital, we put a lot of care into understanding data.
Numbers tell a story, and reading them well is a core part of good digital marketing.
From Google’s analytics tools to understanding why someone clicked a link or button on your site, we look at all of it. Here are the main areas we focus on. Read More
Artificial intelligence is now widely used in marketing. AI content is one of the newest concepts you may have come across for your business website’s SEO.
AI content is everywhere, but how well does AI content perform for your website? Read More
If you use a blog as the main means of creating and publishing content to support your SEO efforts, then you are doing more than many businesses do with their websites.
Some businesses get a good website design, and then do nothing once it goes live to maintain and improve any rankings it has on Google. Read More
When calculating where to rank each website page, Google looks into multiple factors. Some are easy to optimise in comparison to others.
Some take seconds, whereas others can take weeks or even months.
There are also some SEO factors that require continuous optimisation.
Updating content on a website is one example. Read More
Search engine optimisation (SEO) isn’t a widely held skill set among the majority of business owners.
That is fair enough. There are dozens of businesses in every city set up to offer SEO services and consulting to businesses of all shapes and sizes. Read More
SEO success doesn’t happen overnight. It takes time to develop a fruitful SEO campaign.
Google rewards websites with feature-rich, dynamic, and relevant content, organically and contextually incorporating keywords. Read More
Although many businesses have an online presence, and in theory, could have visitors to their website from anywhere in the world, most are only targeting an audience and customers in their local area.
This is why having an SEO strategy for local rankings, rather than a global one, is so important. Read More
There are plenty of paid tools that can help with your SEO strategy.
One of the most useful is free, and it comes from Google itself. Read More
You may already be aware that having keywords in your website content can help your SEO, but what is even more important is that the content is used in the right way, and in the right places. Read More
If you visit any website which discusses SEO and how to improve rankings on Google there will undoubtedly be some discussion, articles or information relating to backlinks.
To prove the point, you are reading one of them right now, so it is fair to say professional SEO and backlinks are very much related. Read More
