Google Ads vs SEO: Which Should You Choose First?

June 27, 2025 by Peter Brittain in Digital Marketing

Now – picture this: you are a Perth business owner, and you are finally ready to get serious about online.

You’ve heard of SEO and Google Ads, but you’re sitting there staring at your budget, trying to figure out which rabbit hole to jump into. Sound familiar?

Here’s the thing: This isn’t about a choice between two marketing strategies.

It’s deciding between the quick pleasure or the lasting boost to building wealth. And honestly? Most companies are wrong on this decision because they are approaching it backwards. Read More

Digital Marketing

DIY Digital Marketing vs Professional Services: True Cost Analysis

June 6, 2025 by Peter Brittain in Digital Marketing

Let’s be honest here.

Chances are, you’ve come to this page because you’ve been staring at your marketing budget deciding whether a digital marketing agency is a luxury you can afford, or whether you’re better off going it alone.

No one, believe me, you’re not alone in this struggle.

I’m getting called from Perth business owners every week, the same question time and time again: Read More

Digital Marketing

In-House Marketing Team vs Digital Marketing Agency: What’s Actually Best for Your Business?

May 16, 2025 by Peter Brittain in Digital Marketing

The decision whether to form an in-house marketing team or instead team up with a digital marketing agency is not a decision many Perth business owners make lightly.

And they shouldn’t.

That’s a decision that really can make or break how your marketing performs.

Chances are, you’re here because you’re struggling with that question. Read More

Digital Marketing

Free Digital Marketing Tools Every Perth Business Should Use

May 5, 2025 by Peter Brittain in Digital Marketing

Being an entrepreneur in Perth is not cheap in the slightest.

Every dollar counts when having to pay rent, staff salaries and keep up with competitors

With small businesses accounting for 97.2 percent of all Australian enterprises, cost-effective marketing solutions are not merely a good thing—they are essential for survival.

That’s why smart businesspeople are starting to use free digital tools instead of paying a lot for them. Read More

Analytics

Server-Side Tracking vs Client-Side: What Perth Businesses Need to Know

March 2, 2025 by Peter Brittain in Analytics

Doing business in Perth nowadays is not as easy as setting up a website and leaving it there to run itself. You want to know what works, what doesn’t and where your visitors are actually coming from.

But here’s where most business owners have been left scratching their heads: how we track website data is changing more rapidly than the weather in Perth!

If you’ve been running the same old Google Analytics setup since 2019, you could be missing important data. Even worse, you might be making business decisions on incomplete data.

That’s where knowing the difference between server-side tracking vs client-side tracking is key to your revenue. Read More

Digital Marketing

Digital Marketing for Real Estate Agents in Perth: Complete Guide

February 15, 2025 by Peter Brittain in Digital Marketing

It’s been quite the rough and tumble for the Perth property market in recent years, hasn’t it?

Interest rates doin’ their thing, buyers are choosier than ever and real estate agents who aren’t making the most of digital marketing, well, they’re out there fighting with one hand tied behind their back.

If you’re still using the newspaper and letterbox drops to attract business, then you’re behind the times in terms of where your customers actually are – online. Let’s fix that. Read More

Lead Generation

Building Local Citations That Drive Traffic: The Perth Business Owner’s Complete Guide

February 6, 2025 by Peter Brittain in Lead Generation

If you are running a WordPress website without proper analytics, just remember that everyone can see you are driving with his eyes shuẗeven though somewhere on the map you’d crash soon.

Most business owners thinks they understand how their web is performing by looking at visitor numbers on their hosting dashboard, but that’s just scratching the surface. Read More

Analytics

Using Google Site Kit: Lessons from the Field

January 21, 2025 by Peter Brittain in Analytics

If you are running a WordPress website without proper analytics, just remember that everyone can see you are driving with his eyes shuẗeven though somewhere on the map you’d crash soon.

Most business owners thinks they understand how their web is performing by looking at visitor numbers on their hosting dashboard, but that’s just scratching the surface. Read More

SEO

The Ultimate SEO Strategy Guide: Crafting the Best Plan for Your Business

October 23, 2024 by Peter Brittain in SEO

Right now, your potential customers are on Google and other search engines looking for services or products that you offer.

However, they will probably not find your website or social media accounts if it is not optimised to rank high in search engine results pages (SERPs).

There are several factors that influence the ranking of a website on search engines, one of them being SEO. Read More

Home Builders

SEO For Home Builders – The Ultimate Guide

March 18, 2024 by Peter Brittain in Home Builders

Google reports that it experiences over 2 million monthly searches for the term “independent contractor.”

What does that tell you? That’s right; a lot of people are looking for your home building and remodeling services on the internet.

Home building is an essential service that is in demand now more than ever. Given the high number of internet access and use, it only makes sense for homeowners to search service providers online. Read More