The Pitfalls of ‘AI-Generated Content’ (And Why Human Expertise is a Conversion Must-Have)

October 17, 2025 by Peter Brittain in Digital Marketing

Listen, we’ve got to address the AI content elephant in every marketing room across Perth.

You’ve probably seen it. That flashy AI tool lurking nearby can generate blog posts faster than you can explain “content strategy” to someone. When you examine the content calendar that requires updates and consider a budget that is already stretched to its limits, you desire speed.

But here’s the thing that no one wants to talk about: AI content is killing conversions.

We’ve questioned whether AI content can really help SEO before, and the answer is more complex than many businesses would like. Read More

Digital Marketing

Why Your Local Business Can’t Afford to Ignore Voice Search Anymore

August 27, 2025 by Peter Brittain in Digital Marketing

You remember when it felt ridiculous to ask your phone a question? Now, on an afternoon, you find yourself effortlessly asking Siri for lunch recommendations.

It’s easy to forget, but voice search has gone from something that seemed a bit like a party trick to an everyday habit quicker than most of us appreciated. I’m not just referring to trends or buzzwords; if you’re a small, local business operating in Perth (or anywhere else in Australia), this is something you cannot ignore. It is fundamentally altering how the people who might become your customers discover you.

Here’s the thing, though. Most companies are still optimising their websites, as if it were 2015. They’re going after short, clunky keywords no one actually speaks out loud.

Their competitors, who have mastered voice search optimisation, silently capture the majority of “near me” searches. Read More

Digital Marketing

Content Marketing Strategy: From Planning to Execution

July 17, 2025 by Peter Brittain in Digital Marketing

Making content for the sake of creating it is messy and disorganized— like throwing spaghetti at a wall to see if it sticks. Perhaps you’ve experienced that yourself. You might find yourself writing blog posts that nobody ever reads, sharing on social media with no engagement, or feeling confused about why your competitor’s content gets shared while yours remains unnoticed.

The reality is that succeeding in content marketing is not a matter of chance. Success in content marketing comes from creating a concrete strategy that guides every piece of content you publish.

Whether you’re a small and medium-sized enterprise (SME) based in Perth or overseeing a national company, mastering the art of crafting an effective content marketing strategy can significantly impact the visibility of your brand and the ease with which customers can find it online. Read More

Digital Marketing

Google Ads vs SEO: Which Should You Choose First?

June 27, 2025 by Peter Brittain in Digital Marketing

You are in charge of a company in Perth and are at last taking your duties seriously.

Examining the budget, you find yourself uncertain about which path to take.You are knowledgeable about Google Ads and SEO. Have you ever had to make a decision like this before?

The issue with marketing strategies is that they don’t have to conflict with one another.

It entails choosing between the short-term rush and the long-term gain of wealth accumulation. The majority of businesses make this mistake because they rely on outdated strategies. Read More

Digital Marketing

DIY Digital Marketing vs Professional Services: True Cost Analysis

June 6, 2025 by Peter Brittain in Digital Marketing

Let’s be honest here.

Chances are, you’ve come to this page because you’ve been staring at your marketing budget, deciding whether a digital marketing agency is a luxury you can afford or whether you’re better off going it alone.

No one, believe me; you’re not alone in this struggle.

Every week, I receive calls from Perth business owners asking the same question: Read More

Digital Marketing

In-House Marketing Team vs Digital Marketing Agency: What’s Actually Best for Your Business?

May 16, 2025 by Peter Brittain in Digital Marketing

Many Perth business owners do not make the decision lightly about whether to form an in-house marketing team or team up with a digital marketing agency.

And they shouldn’t.

This decision can significantly impact the effectiveness of your marketing efforts.

Chances are, you’re here because you’re struggling with that question. Read More

Digital Marketing

Free Digital Marketing Tools Every Perth Business Should Use

May 5, 2025 by Peter Brittain in Digital Marketing

In Perth, being an entrepreneur is not inexpensive at all.

When it comes to paying rent, employee salaries, and staying competitive, every dollar matters.

With small businesses accounting for 97.2 per cent of all Australian enterprises, cost-effective marketing solutions are not merely a good thing—they are essential for survival.

That’s why smart businesspeople are starting to use free digital tools instead of paying a lot for them. Read More

Analytics

Server-Side Tracking vs Client-Side: What Perth Businesses Need to Know

March 2, 2025 by Peter Brittain in Analytics

These days, conducting business in Perth involves more than just creating a website and letting it function on its own. You want to know what works and what doesn’t, as well as where your visitors are coming from.

The way we track website data is evolving faster than Perth’s weather, which has left the majority of business owners baffled.

If you’ve been using the same Google Analytics setup since 2019, you might be overlooking crucial data. Even worse, you might be making business decisions on incomplete data.

That’s where knowing the difference between server-side tracking vs client-side tracking is key to your revenue. Read More

Digital Marketing

Digital Marketing for Real Estate Agents in Perth: Complete Guide

February 15, 2025 by Peter Brittain in Digital Marketing

The Perth real estate market has experienced significant ups and downs in recent years, hasn’t it?

Buyers are more picky than ever, interest rates are doing their thing, and real estate brokers who aren’t utilising digital marketing to its full potential are fighting a losing battle.

You are lagging behind in terms of where your customers are online if you are still relying on letterbox drops and newspapers to draw in business. Let’s make that right. Read More

Lead Generation

Building Local Citations That Drive Traffic: The Perth Business Owner’s Complete Guide

February 6, 2025 by Peter Brittain in Lead Generation

Local citations might sound like something your accountant worries about, but they’re actually one of the most powerful tools in your local SEO arsenal.

Think of them as digital breadcrumbs that lead customers straight to your door – and more importantly, tell Google you’re a legitimate business worth ranking. Read More