Getting new customers is expensive. Keeping them? This is where the work really gets done.
Hear me out – you’ve (hopefully) invested time, money and energy persuading someone to buy from you once already. They know who you are.
They have felt your product or service. So why do countless businesses act like customer acquisition is the only game in town?
Here’s a fact check: It costs five to seven times more to acquire a new customer than retain an existing one.
And yet the majority of businesses in Perth continue to throw their precious marketing dollars down the drain into a bottomless pit of chasing after new clients, while existing paying customers go quietly unloved and drift away to your competitors.
Let’s discuss how to keep customers in ways that actually make the needle move for your business. Read More
