Google Ads vs SEO: Which Should You Choose First?

June 27, 2025 by Peter Brittain in Digital Marketing

Now – picture this: you are a Perth business owner, and you are finally ready to get serious about online.

You’ve heard of SEO and Google Ads, but you’re sitting there staring at your budget, trying to figure out which rabbit hole to jump into. Sound familiar?

Here’s the thing: This isn’t about a choice between two marketing strategies.

It’s deciding between the quick pleasure or the lasting boost to building wealth. And honestly? Most companies are wrong on this decision because they are approaching it backwards. Read More

Digital Marketing

DIY Digital Marketing vs Professional Services: True Cost Analysis

June 6, 2025 by Peter Brittain in Digital Marketing

Let’s be honest here.

Chances are, you’ve come to this page because you’ve been staring at your marketing budget deciding whether a digital marketing agency is a luxury you can afford, or whether you’re better off going it alone.

No one, believe me, you’re not alone in this struggle.

I’m getting called from Perth business owners every week, the same question time and time again: Read More

eCommerce

WordPress vs Shopify: Which Platform for Your Perth Business?

May 28, 2025 by Peter Brittain in eCommerce

There’s a question that plagues Perth business owners at 3 am – should I use WordPress or Shopify for my website?

Isn’t that an actual dilemma?

Both have their dedicated followers, and the honest truth in my opinion is that either site can be absolutely amazing for businesses in Perth – if it’s the right site for you, and your needs. Read More

Digital Marketing

In-House Marketing Team vs Digital Marketing Agency: What’s Actually Best for Your Business?

May 16, 2025 by Peter Brittain in Digital Marketing

The decision whether to form an in-house marketing team or instead team up with a digital marketing agency is not a decision many Perth business owners make lightly.

And they shouldn’t.

That’s a decision that really can make or break how your marketing performs.

Chances are, you’re here because you’re struggling with that question. Read More

Digital Marketing

Free Digital Marketing Tools Every Perth Business Should Use

May 5, 2025 by Peter Brittain in Digital Marketing

Being an entrepreneur in Perth is not cheap in the slightest.

Every dollar counts when having to pay rent, staff salaries and keep up with competitors

With small businesses accounting for 97.2 percent of all Australian enterprises, cost-effective marketing solutions are not merely a good thing—they are essential for survival.

That’s why smart businesspeople are starting to use free digital tools instead of paying a lot for them. Read More

Analytics

How We Conduct Digital Marketing Audits: Behind the Scenes

April 23, 2025 by Peter Brittain in Analytics

You know how sometimes you have a hunch things aren’t working with your digital marketing, but you’re unable to nail down precisely what?

This is where our digital marketing audit process might be helpful.

We have been assisting Perth’s businesses to grow online for more than 20 years and we have a process that can accurately pinpoint what’s working and what’s not. Read More

Analytics

Advanced Google Analytics 4 Setup for Digital Marketing Agencies

March 25, 2025 by Peter Brittain in Analytics

Here’s something most of them won’t say though: It’s in properly setting up GA4 that the real magic takes place.

Not the vanilla install everyone runs because every Web Developer has to, but the advanced set up that actually tells you what’s happening and allows you to do something about it.

Citizens united and other industry studies show a disturbing trend.

Digital agency Perrill, which specialises in GA4 installations, describes witnessing “bad data” as “the single biggest issue” from bad setup, and that with agencies “looking at their current analytics setup and thinking one thing, when the opposite is true based on how it’s been set up”. Read More

Analytics

Server-Side Tracking vs Client-Side: What Perth Businesses Need to Know

March 2, 2025 by Peter Brittain in Analytics

Doing business in Perth nowadays is not as easy as setting up a website and leaving it there to run itself. You want to know what works, what doesn’t and where your visitors are actually coming from.

But here’s where most business owners have been left scratching their heads: how we track website data is changing more rapidly than the weather in Perth!

If you’ve been running the same old Google Analytics setup since 2019, you could be missing important data. Even worse, you might be making business decisions on incomplete data.

That’s where knowing the difference between server-side tracking vs client-side tracking is key to your revenue. Read More

Digital Marketing

Digital Marketing for Real Estate Agents in Perth: Complete Guide

February 15, 2025 by Peter Brittain in Digital Marketing

It’s been quite the rough and tumble for the Perth property market in recent years, hasn’t it?

Interest rates doin’ their thing, buyers are choosier than ever and real estate agents who aren’t making the most of digital marketing, well, they’re out there fighting with one hand tied behind their back.

If you’re still using the newspaper and letterbox drops to attract business, then you’re behind the times in terms of where your customers actually are – online. Let’s fix that. Read More

Author Archives: Peter Brittain