Author Archives: Peter Brittain

All jewellers that want to succeed must have the means to attract new customers and clients.

Given that jewellery is not an everyday purchase, relying on existing customers to make additional purchases in the future is simply not enough. New customers must be found, or more to the point, attracted to a jewellery business, and so the question that most jewellers now ask is, “How?”

It is not just jewellers asking that question but every business, and sadly, for those that do not find the answer, the risk is that their business diminishes and, worst of all, becomes unsustainable.

We will help you ensure that this nightmare scenario does not arise for your jewellery business by telling you that the answer is a digital marketing campaign. To help, here are seven highly effective techniques to maximise results from digital marketing. Read More

Showing up on search queries is vital for any business success these days. The business landscape has evolved to accommodate new technological advancements and customer behavior. People search for things as little as the best food to consume on the internet these days.

Adopting online marketing to improve your online footprint is imperative if you run an online business. You probably think, “ I have a website; what else do I need?”

We’ll answer that question in soon. Keep scrolling for critical marketing tips for cleaning businesses.

First, we’ll let you know why you should bother with online marketing in the first place.

Why a Cleaning Services Company Needs Online Marketing

It’s difficult to merely decide without understanding why. So, here’s why digital marketing for cleaning services is essential.

1. Consumer Expectations Have Shifted

When customers want to make a decision, they often consult the internet. They want quick results as fast as possible. If you don’t have an online presence, you’ll remain invisible to a significant part of your audience. With digital marketing strategies, clients can locate you even without a referral. Read More

Do you know how critical it is to choose the right web hosting service? We’ll use a scenario to illustrate this importance.

Let’s say you intend to build a website for your business, whether you’re doing it yourself or working with a professional web designer. You’ve spent hours or even days working on the perfect website that adequately portrays your brand. This includes both the content and design.

However, you haven’t done one key thing: you haven’t chosen a web hosting provider. Eventually, you get around to choosing one. Only, you’ve gone ahead to chose the wrong provider.

Your website loads slowly and you experience frequent downtime. On certain occasions, you even experience loss of data. Does this seem familiar? Well, this is a typical experience for many people as a result of subscribing to a subpar hosting service.

Website hosting basically refers to the service that helps individuals and organisations to make their websites digitally accessible by storing website data, files, and content on specialised computers called servers.

Web hosting services provide the technologies that help your website visitors seamlessly view and interact with your website. As such, you must get it right when choosing a hosting service. Failure to get it right will only lead to serious implications. Read More

7 Digital Marketing Strategies to Boost Your Solar Business in 2024

Take the driving seat in your marketing and steer your business into the next phase of success. 

To the uninitiated, digital marketing seems unnecessary. However, since solar energy became popular, the market has become competitive. Growing in such a competitive market is tricky but possible with the right strategy. What do we mean?

Let’s introduce you to digital marketing strategies.

A robust digital marketing strategy makes all the difference. When your strategy resonates with potential customers, you have a better chance of improving your sales.

Hence, solar marketing is an essential tool for your business. The world is going digital, so consumers now do their due diligence online before investing in things like solar.

Without further ado, let’s introduce you to the tested and proven digital marketing strategies tailored to the solar industry.

Digital Marketing Strategies for Solar Companies

Here are the best marketing strategies to accelerate your solar business growth. And trust us, they drive results.

1. SEO (Search Engine Optimization)

SEO and online business growth are two sides of the same coin. SEO is the backbone of any successful digital marketing strategy. As a solar company looking to stand out in a crowded marketplace, you must focus on SEO. Read More