You remember when it felt ridiculous to ask your phone a question? Now, on an afternoon, you find yourself effortlessly asking Siri for lunch recommendations.
It’s easy to forget, but voice search has gone from something that seemed a bit like a party trick to an everyday habit quicker than most of us appreciated. I’m not just referring to trends or buzzwords; if you’re a small, local business operating in Perth (or anywhere else in Australia), this is something you cannot ignore. It is fundamentally altering how the people who might become your customers discover you.
Here’s the thing, though. Most companies are still optimising their websites, as if it were 2015. They’re going after short, clunky keywords no one actually speaks out loud.
Their competitors, who have mastered voice search optimisation, silently capture the majority of “near me” searches. Read More
