Winning a new customer takes time and money. Keeping one usually takes less, and the people who have already bought from you know your business and are more likely to buy again.
Even so, many small businesses put most of their marketing effort into finding new customers, while existing ones quietly drift away. This post covers practical ways to keep more of the customers you have already earned. Read More
Not long ago, asking your phone a question felt odd. Now many people ask Siri or Google for lunch recommendations without a second thought.
It’s easy to forget, but voice search has gone from a novelty to an everyday habit faster than most of us expected. This is not just a trend. If you’re a small, local business operating in Perth (or anywhere else in Australia), this is something you cannot ignore. It is fundamentally altering how the people who might become your customers discover you.
Many businesses are still optimising their websites as if it were 2015. They’re going after short, clunky keywords no one actually speaks out loud.
Meanwhile, competitors who have optimised for voice search are picking up more of the “near me” searches. Read More
Your analytics may look healthy and your website may be getting plenty of traffic, but sales tell a different story. If that is your situation, you are not alone.
The fact is, bringing people to your website is just half the challenge. The real work is converting those visitors into paying customers.
This is where conversion rate optimisation comes into play, and it is an area many businesses overlook. Read More
Creating content for its own sake is messy and disorganised, and it rarely gets results.
Perhaps you’ve experienced that yourself. You might find yourself writing blog posts that nobody ever reads, sharing on social media with no engagement, or feeling confused about why your competitor’s content gets shared while yours remains unnoticed. Read More
You run a business in Perth and you are ready to invest in online marketing.
Looking at the budget, you are unsure which path to take: Google Ads or SEO.
The two strategies don’t have to compete with each other.
The choice is often framed as quick results versus long-term growth. Many businesses get this decision wrong because they rely on outdated thinking. Read More
You may have come to this page because you’ve been staring at your marketing budget, deciding whether a digital marketing agency is a luxury you can afford or whether you’re better off going it alone.
You’re not alone.
Many Perth business owners ask the same question: Read More
Many Perth business owners ask whether they should build their website on WordPress or Shopify. Both are well-established platforms, and both can work very well.
The right choice depends on what your website needs to do, how much you plan to sell online and how hands-on you want to be with the technical side. Here is a plain-English comparison to help you decide. Read More
Many Perth business owners do not make the decision lightly about whether to form an in-house marketing team or team up with a digital marketing agency.
And they shouldn’t.
This decision can significantly impact the effectiveness of your marketing efforts.
If you’re weighing up that question, this post is for you. Read More
Marketing software can get expensive quickly. Fortunately, some of the most useful tools for a small business cost nothing to use.
Below are the free tools we suggest Perth business owners set up first, with practical tips for each. Free plans and features change from time to time, so check the current details on each provider’s website before you rely on them. Read More
Sometimes you can tell your digital marketing isn’t working as well as it should, but you can’t pin down exactly why.
This is where our digital marketing audit process might be helpful.
We have been helping Perth businesses with digital marketing since 1998, and our audit process is designed to show what’s working and what’s not. Read More
