For modern businesses, social media marketing (SMM) offers many opportunities.
For businesses in Perth and beyond, the question isn’t only ‘why’ to use social media marketing, but also ‘how’ to use it effectively.
So, how do I begin social media marketing for my business?
Here are the first steps. Read More
Most Perth business owners know that if they want their website to rank higher in Google, effective digital marketing is necessary.
The problem for most of them is that they do not know enough about digital marketing to create and undertake a proper digital marketing strategy. Read More
Every business, including those in the bridal retail sector, desires positive reviews.
The boost a business gets when one of their customers or clients posts a much sought-after 5-star review along with a glowing testimonial about how great their experience was is worth more than many a sale. Read More
Running a business without a website makes it hard for customers to find you, and harder for them to trust you.
Most people look a business up online before they call, book or buy. If they cannot find a proper website, they will often move on to a competitor who has one. Read More
Social media platforms are where landscaping businesses win or lose clients before a single conversation takes place.
Your work shows in well-kept lawns and carefully designed gardens, but if the right people cannot find you online, that work goes unseen. Read More
Jewellery is rarely an everyday purchase. A customer who buys an engagement ring from you this year may not buy again for some time, so a steady flow of new customers matters.
Digital marketing is how most jewellers find those customers now. People search for jewellers on Google, browse collections on Instagram and read reviews before they visit a store. Read More
Your domain name is often the first thing people see of your business online. It appears in search results, on your business cards, in emails and on the side of your van.
Choosing one feels simple, but it is a decision you will live with for years. A good domain is easy to remember, builds trust and supports your search visibility. A poor one can cause problems that are hard to undo. Read More
Search engine optimisation (SEO) is not something most business owners have trained in. That is fair enough, as plenty of people do it for a living.
Knowing the basics still helps. It means you can make better decisions about your website, ask the right questions and tell sound SEO advice from poor advice. Read More
A bridal store has a marketing challenge most retailers do not. Your customer usually buys from you once. She may refer friends, but you cannot rely on repeat business, so new brides need to find you every season.
The encouraging part is that brides do a great deal of research online before they book appointments. If your store shows up in the right places with the right information, you can be on her shortlist early. Read More
SEO success doesn’t happen overnight. It takes time to develop a fruitful SEO campaign.
Google rewards websites with feature-rich, dynamic, and relevant content, organically and contextually incorporating keywords. Read More
