For most customers, your website is where they check you out before they pick up the phone. Good design helps them find what they need quickly and feel confident enough to get in touch.
Poor design does the opposite. A slow, cluttered or confusing site can send a ready customer straight to a competitor, even if your service is better. Read More
If you’ve already made the decision to use Google Ads to help promote your business, then you join millions of other businesses that have already done so.
Further, you may also have decided that you want the campaign to be managed by a Google Ads management company rather than trying to do it in-house or by yourself. Read More
Although many businesses have an online presence, and in theory, could have visitors to their website from anywhere in the world, most are only targeting an audience and customers in their local area.
This is why having an SEO strategy for local rankings, rather than a global one, is so important. Read More
There are plenty of paid tools that can help with your SEO strategy.
One of the most useful is free, and it comes from Google itself. Read More
You may already be aware that having keywords in your website content can help your SEO, but what is even more important is that the content is used in the right way, and in the right places. Read More
If you’ve recently built a new WordPress website then the chances are that you haven’t installed an SSL certificate yet.
In fact, the chances are that you probably don’t even know what an SSL certificate is, especially if you’re not an experienced web designer. Read More
Getting people to your online store is only part of the work. If they arrive and leave without buying, more traffic simply means more spend for the same sales.
The good news is that most conversion problems can be fixed. They usually come down to a handful of practical issues on the site itself, plus a sensible plan for bringing back people who showed interest. Read More
If you visit any website which discusses SEO and how to improve rankings on Google there will undoubtedly be some discussion, articles or information relating to backlinks.
To prove the point, you are reading one of them right now, so it is fair to say professional SEO and backlinks are very much related. Read More
An essential part of any effective SEO strategy should be the building of backlinks to your website.
Google sees backlinks as a measure of the importance and relevance of a site, and therefore if backlinking is done correctly it can produce significant improvements in the ranking of your website in Google’s search results. Read More
Keywords are the words and phrases people type into Google when they want something. Using them in the right places on your website helps Google, and the people searching, understand what each page is about.
Where you place them still matters. The order of importance, though, looks quite different from the one many SEO guides described ten or fifteen years ago. Read More
