Ultimate Guide to Digital Marketing For Landscapers

December 28, 2023 by Peter Brittain in Digital Marketing

Studies show that a typical internet user spends an average of 7 hours online globally. According to IBISWorld statistics, the Landscaping industry earned an average annual rate of 176.5 billion in the last five years.

In other words, you’ve got several competitors. And your customers spend most of their time online.

The best way to stay relevant is through digital marketing, which bolsters your company’s visibility.

As a landscaper, you need to make more profit during the landscaping seasons to avoid a flop in winter. Hence, online marketing is a vital tool.

That leaves one crucial question: how do you go about digital marketing for landscapers?

The first step is to keep reading this article for insights.

There are several reasons you should invest in Digital marketing for landscaping. Let’s explore the most important ones.

Why You Should Invest In Landscaping

Increases traffic on your website and attracts clients from your neighborhood
It enables you to reach an audience
It allows you to build a renowned brand
It puts you one step ahead of your competitors
Promotes visibility on search engines like Google

Proven Marketing Tips For Landscape Digital Marketing

With the following strategies, you can drive revenue through digital marketing for Landscaping. Read More

SEO

The Importance Of Content With SEO

December 18, 2023 by Peter Brittain in SEO

We are not being overdramatic when we say that the importance of content in SEO is greater than just about any other factor that comes into play when trying to rank on search engines, especially on Google.

Whilst Google never divulges the intricacies of its ranking algorithms, it has certainly made it clear, both by its public announcements and by the evidence seen by SEO experts, that it values high-quality content above all else.

That might seem like a bold statement, but given that Google’s overriding priority is to provide search results that give its users the closest answers to their searches, then sends them to websites that provide the best possible experiences, it is content that will ultimately determine if Google’s aims have been achieved.

This is why Google’s insatiable thirst for original, entertaining, and informative content that provides its users with an outstanding experience when they consume that content has no limits. So, it is clear that content has a huge role to play in search engine optimisation, and what we are going to explore as you read on are ten of the most significant reasons why that is the case and why we can safely say content is king whenever SEO and better rankings are being pursued. Read More

Digital Marketing

Digital Marketing for Accountants: The Ultimate Guide

November 22, 2023 by Peter Brittain in Digital Marketing

The business world has evolved, and digital marketing is vital to achieving remarkable growth. Accountants are no exception.

Today, your success or growth rate hinges on the quality of your service and digital marketing. How can you build your reputation digitally? How can you connect to the world of possibilities that online marketing affords?

You are in luck! This deep-dive article explores in detail how to market your accounting business globally.

At Slinky, we are a one-stop shop for digital marketing, so we can help you achieve your goals!

But first, let’s help you focus on the right goals…

The Impact of Digital Marketing on Accountants

The good old days… days when brick-and-mortar marketing yielded results. A great ad in the newspaper or an inspiring billboard on a busy street made a lot of difference or sometimes a great referral.

Don’t get us wrong—the digital revolution hasn’t eroded these methods. In fact, referrals are still great for marketing. But digital marketing complements these channels and often overshadows them.

Why? Read More

Digital Marketing

What is the ROI of Digital Marketing for a Business?

October 22, 2023 by Peter Brittain in Digital Marketing

In the thriving economic hub of Perth, businesses are always looking for innovative ways to stay ahead of the curve. It’s no secret that digital marketing plays a pivotal role in brand visibility and customer engagement. But one question that often arises is, What is the ROI (Return on Investment) of digital marketing for a Perth business?

At Slinky Digital Agency, we’re here to demystify this critical aspect of business investment.

What Exactly is ROI?

Return on Investment (ROI) is a performance metric used to evaluate the efficiency of an investment. In the context of digital marketing, it helps you quantify how much revenue your marketing efforts are generating relative to their cost. Simply put, ROI gives you a clear idea of what you’re getting back for every dollar spent on digital marketing.

From Rand Fishkin: The best way to sell something—don’t sell anything. Earn the awareness, respect, and trust of those who might buy.

Why ROI is the Magic Number

Measuring ROI goes beyond mere number-crunching; it provides actionable insights into what’s working and what’s not. This clarity enables you to allocate resources more effectively, thereby maximizing profits and minimizing wastage.

“Really pleased with Slinky Digital, helping my brand grow online with their Digital Marketing.

Digital Marketing

How Much Do Digital Marketing Services Cost in Perth?

October 3, 2023 by Peter Brittain in Digital Marketing

If you’re a business owner in Perth, you have likely heard of digital marketing.

In a rapidly evolving online landscape, staying ahead of the curve is crucial. So, the burning question on everyone’s mind is: “How much do online marketing services cost in Perth?” As the pioneers of website marketing in Western Australia, Slinky Digital Agency is here to demystify the costs associated with taking your business to the next level online.

As Seth Godin says: “Marketing is no longer about the stuff that you make, but about the stories you tell.”

An Investment, Not an Expense

At Slinky Digital, we view web marketing as an investment in your brand’s future. We understand that each business has unique needs, goals, and budget constraints, which is why we specialize in crafting tailor-made digital marketing solutions that fit your pocket.

Our core services range from SEO and Google ads campaigns to social media marketing and digital design. The investment varies based on the scope, scale, and strategy your business requires.

Talk to our friendly team of experts today on (08) 6102 8944.

Testimonials Speak Louder Than Words

Don’t just take our word for it. Our satisfied clients are our best advocates:

“Slinky Digital have been doing all my online marketing / SEO work from my first ever website. Read More

Digital Marketing

The Complete Guide to Online Marketing For Moving Company

September 20, 2023 by Peter Brittain in Digital Marketing

Right now, online marketing for moving companies is a must-have. We live in a world where a simple click can set life-changing events in motion. Digital technology has changed how customers evaluate and opt for moving services.

Beyond word-of-mouth marketing, your moving company’s online presence propels it into success. How can you adopt a human-centric marketing strategy that turns your website into a lead-generation platform?

Stay with us while we delve into the basics of dynamic online marketing tips for moving companies.

What are the Online Marketing Tips for Moving Companies?

As business evolves, you should explore new digital marketing strategies to keep up. We’ll delve straight into what online marketing is for moving companies.

This section will cover the following:

Laying Digital Foundation
Personalizing customer interaction
Data-driven SEO and content marketing
Leveraging Social Media Insights
The power of email marketing
Utilizing predictive analytics

1. Laying the Digital Foundation

The first step to having an online presence is owning a website. While most people think of a website as a mere collection of pages, it’s more than that.

It’s a storefront that provides core information about your business to potential customers. Your website should, however, be informative and user-friendly. Read More

Digital Marketing

What is SEO, and How Can It Help My Perth-Based Business?

September 18, 2023 by Peter Brittain in Digital Marketing

Navigating the intricacies of the digital landscape can be daunting, especially when terms like “SEO” start floating around. If you’ve found yourself wondering, “What is SEO, and how can it help my Perth-based business?” you’re in the right place. As leaders in the digital marketing space, Slinky Digital Agency is committed to making the complex simple, offering insights that can drive your business forward.

Decoding the SEO Jargon

SEO stands for Search Engine Optimization, and at its core, it’s about enhancing your website to rank higher on search engines like Google. The goal is to improve visibility, drive organic traffic, and increase customer engagement. But SEO is not just a one-size-fits-all technique; it’s an art and a science, requiring a deep understanding of algorithms, keywords, and user behaviour.

As Neil Patel says “SEO is about being where your customers are, and directing them towards solutions you offer them.”

The Direct Impact on Your Business

Imagine walking into a library with no catalogue system. How would you find the book you’re looking for? Similarly, search engines use SEO to catalogue websites and provide the most relevant results. For Perth-based businesses, this means you need to be on top of your SEO game to be visible to your local audience. Read More

Digital Marketing

10 Strategies For 2023 That Can Positively Impact Your Digital Marketing Campaigns

August 23, 2023 by Peter Brittain in Digital Marketing

There are lots of industries where changes happen at a relatively slow pace, with criminal law being one example and others where something new occurs almost every week, and in that latter group, we have to include digital marketing.

When you consider that online marketing did not exist as a concept a mere thirty years ago, yet today it is a multi-billion dollar industry that employs hundreds of thousands and is used by almost every business you could name, from the largest multi-national giant corporation to the one-person dog groomer possibly working just a few streets from where you are reading this.

A further point we must make is that digital marketing is experienced by everyone who goes online, whether via their mobile device or home computer. Given that the number of online transactions increases every year, you can be certain that every hour of every day, digital marketers and digital agencies are exploring new ways to expand the range of techniques and strategies used for marketing online.

This means there are numerous digital marketing trends, some of which arrive and remain a mainstay and others that are no more than a short-lived phenomenon. Accordingly, trying to keep up to date with these digital marketing trends can be difficult, so to help make that task easier for you, here are ten trending digital marketing strategies that can significantly enhance your online marketing campaigns in 2023. Read More

Keywords

Cracking the Code of Buyer Intent Keywords

August 20, 2023 by Peter Brittain in Keywords

Hey there, friends in the marketing trenches! Ever felt like trying to pick the right keywords is like trying to find the perfect wave when you’re out surfing the web? Yeah, me too. So grab your virtual surfboard, and let’s ride the waves of buyer intent keywords with Slinky Digital. 🏄

What’s Cooking in the Keyword Kitchen?

We’ve all been in that SEO rabbit hole, the realm where you chase after keywords like a pup after a tennis ball. It’s fun, it’s thrilling, and it’s a vital ingredient for online success.

But here’s a secret sauce – it’s not just about getting eyeballs on your page. It’s about turning those eyeballs into open wallets. That’s where buyer intent keywords come into play, like an ace in a poker game. They don’t just fetch traffic; they make cash registers ring!

Buyer Intent Keywords: The What and Why

Imagine you’re selling garden gizmos, let’s say weed whackers. Now, a customer’s journey is like an adventurous hike.

Awareness stage: “What’s the best way to spruce up my lawn?”
Consideration stage: “These weed whackers for 2023 look rad!”
Decision stage: “Where can I get a Black & Decker electric weed whacker ASAP?”

Web Design

Ensure Business Success With Responsive Web Design

August 17, 2023 by Peter Brittain in Web Design

Responsive web design has emerged as the latest technique currently employed by web design professionals to ensure a better customer experience on a company website. With the involvement of technology in providing new and creative approaches to improve the ways of promoting and projecting the offerings of a business online, responsive website design has successfully emerged as an effective means of providing engaging and attractive displays to draw customer attention.

The main features of responsive web design include adapting the design to the various sizes and screen resolutions of desktops and smartphones, providing the customers with a pleasing display. The fluid graphics ensure catchy and sharp images, and the highly sophisticated system program ensures an easy and enjoyable user experience, attracting and retaining a business’s customers to its website.

Companies who have integrated responsive web designs into their business websites enjoy sites with sharp screen resolutions that can easily be viewed on desktops and smartphones. Responsive web design opens up new dimensions and opportunities for businesses to penetrate more prominent and promising target markets online through tablets and mobile phones. Read More