AI in Digital Marketing: Practical Applications for Small Australian Businesses
Digital Marketing
AI in Digital Marketing: Practical Applications for Small Australian Businesses
April 10, 2025 by in Digital Marketing

Do you remember when email marketing was considered the latest technology? It was a whole ‘nother story indeed.

But for today’s small business owners, opening wide the doors to international markets and drawing clients from Boston, Shanghai or Berlin?

Rather than be scared of this beast called artificial intelligence marketing Australia finally took hold, and knew that it was now time to give up on being afraid of AI.

Since Peter first started experimenting with online strategies in 1998, the digital marketing landscape has changed dramatically. Read More

Advanced Google Analytics 4 Setup for Digital Marketing Agencies
Analytics
Advanced Google Analytics 4 Setup for Digital Marketing Agencies
March 25, 2025 by in Analytics

Here’s something most of them won’t say though: It’s in properly setting up GA4 that the real magic takes place.

Not the vanilla install everyone runs because every Web Developer has to, but the advanced set up that actually tells you what’s happening and allows you to do something about it.

Citizens united and other industry studies show a disturbing trend.

Digital agency Perrill, which specialises in GA4 installations, describes witnessing “bad data” as “the single biggest issue” from bad setup, and that with agencies “looking at their current analytics setup and thinking one thing, when the opposite is true based on how it’s been set up”. Read More

Server-Side Tracking vs Client-Side: What Perth Businesses Need to Know
Analytics
Server-Side Tracking vs Client-Side: What Perth Businesses Need to Know
March 2, 2025 by in Analytics

Doing business in Perth nowadays is not as easy as setting up a website and leaving it there to run itself. You want to know what works, what doesn’t and where your visitors are actually coming from.

But here’s where most business owners have been left scratching their heads: how we track website data is changing more rapidly than the weather in Perth!

If you’ve been running the same old Google Analytics setup since 2019, you could be missing important data. Even worse, you might be making business decisions on incomplete data.

That’s where knowing the difference between server-side tracking vs client-side tracking is key to your revenue. Read More

Digital Marketing for Real Estate Agents in Perth: Complete Guide
Digital Marketing
Digital Marketing for Real Estate Agents in Perth: Complete Guide
February 15, 2025 by in Digital Marketing

It’s been quite the rough and tumble for the Perth property market in recent years, hasn’t it?

Interest rates doin’ their thing, buyers are choosier than ever and real estate agents who aren’t making the most of digital marketing, well, they’re out there fighting with one hand tied behind their back.

If you’re still using the newspaper and letterbox drops to attract business, then you’re behind the times in terms of where your customers actually are – online. Let’s fix that. Read More

Building Local Citations That Drive Traffic: The Perth Business Owner’s Complete Guide
Lead Generation
Building Local Citations That Drive Traffic: The Perth Business Owner’s Complete Guide
February 6, 2025 by in Lead Generation

If you are running a WordPress website without proper analytics, just remember that everyone can see you are driving with his eyes shuẗeven though somewhere on the map you’d crash soon.

Most business owners thinks they understand how their web is performing by looking at visitor numbers on their hosting dashboard, but that’s just scratching the surface. Read More

Using Google Site Kit: Lessons from the Field
Analytics
Using Google Site Kit: Lessons from the Field
January 21, 2025 by in Analytics

If you are running a WordPress website without proper analytics, just remember that everyone can see you are driving with his eyes shuẗeven though somewhere on the map you’d crash soon.

Most business owners thinks they understand how their web is performing by looking at visitor numbers on their hosting dashboard, but that’s just scratching the surface. Read More

10 Low-Cost Marketing Ideas For Drug Rehab Facilities
Digital Marketing
10 Low-Cost Marketing Ideas For Drug Rehab Facilities
December 10, 2024 by in Digital Marketing

In 2022 and 2023, over 131,500 people aged 10 and above received some form of treatment related to abuse of alcohol and other substances. With the same sector expected to grow at a CAGR rate of 6.7% between 2024 and 2030, this shows you that the potential demand for drug rehab facilities in Australia is on the rise.

Addiction treatment is a necessity under these conditions. However, that means there is also huge competition in the market. Therefore, you need strategic marketing plans to stay ahead of the competition. In this article, we highlight ten low-cost marketing ideas you should try today. Read More

How To Schedule Social Media Posts For Your Dental Clinic
Dental Clinics
How To Schedule Social Media Posts For Your Dental Clinic
December 4, 2024 by in Dental Clinics

Social media is an important marketing tool, especially for local businesses such as dental clinics. This is true because 71% of people use social media apps like Facebook to look for clinics near them.

At the start of 2024, 20.80 million Australians were active users of social media. This means if you want to increase your reach, attract new dental patients, or generally improve your dental marketing, you need to be more active on social media. Being active on social media begins by developing and sticking to a content calendar. Read More

The Ultimate SEO Strategy Guide: Crafting the Best Plan for Your Business
SEO
The Ultimate SEO Strategy Guide: Crafting the Best Plan for Your Business
October 23, 2024 by in SEO

Right now, your potential customers are on Google and other search engines looking for services or products that you offer.

However, they will probably not find your website or social media accounts if it is not optimised to rank high in search engine results pages (SERPs).

There are several factors that influence the ranking of a website on search engines, one of them being SEO. Read More

Reasons Why Responsive Web Design is Crucial for Your Business
Web Design
Reasons Why Responsive Web Design is Crucial for Your Business
October 3, 2024 by in Web Design

Did you know that more than half of the world’s population uses mobile phones. Do you know what that implies? It means that, by October 2024,  5.4 billion people had access to the Internet. And this number keeps rising.

What is the implication of this for your website? Well, only one thing. Your website’s responsiveness is no longer an option, it is a necessity. Responsive web design is critical now more than ever. It must be well-optimised to function efficiently across all devices, whether desktop, laptop, or mobile. Read More