SEO

We are not being overdramatic when we say that the importance of content in SEO is greater than just about any other factor that comes into play when trying to rank on search engines, especially on Google.

Whilst Google never divulges the intricacies of its ranking algorithms, it has certainly made it clear, both by its public announcements and by the evidence seen by SEO experts, that it values high-quality content above all else. Read More

Artificial Intelligence has taken the world by storm. But when we look at marketing use cases, one of the newest concepts you may have recently come across regarding SEO for your business’s website.

AI content is everywhere, but how well does AI content perform for your website? Read More

If you use a blog as the main means of creating and publishing content to support your SEO efforts, then you are doing more than many businesses do with their websites.

Incredibly, some businesses get a fantastic website design, and then do nothing once it goes live to maintain and improve any rankings it has on Google. Read More

When calculating where to rank each website page, Google looks into multiple factors. Some are easy to optimise in comparison to others.

Some can literally take seconds, whereas others can take longer. In this case weeks or even months.

There are also some SEO factors that require continuous optimisation.

These can be such by updating content on a website. Read More

Search engine optimisation (SEO) isn’t a widely held skill set among the majority of business owners.

That is fair enough. There are dozens of businesses in every city set up to offer SEO services and consulting to businesses of all shapes and sizes. Read More

SEO success doesn’t happen overnight. It takes time to develop a fruitful SEO campaign.

Google rewards websites with feature-rich, dynamic, and relevant content, organically and contextually incorporating keywords. Read More

Although many businesses have an online presence, and in theory, could have visitors to their website from anywhere in the world, most are only targeting an audience and customers in their local area.

This is why having an SEO strategy for local rankings, rather than a global one, is so important. Read More

There is a plethora of paid tools and software that can help with your SEO strategy, each with its merits.

However, there is a free tool that is often overlooked or not given the credit it deserves. Read More