All jewellers that want to succeed must have the means to attract new customers and clients.
Given that jewellery is not an everyday purchase, relying on existing customers to make additional purchases in the future is simply not enough. Read More
But this is the modern world — smartphones, computers, and the internet have revolutionized how we live, and we depend on various layers of technology to see us through nearly every stage of the daily grind. Read More
Search engine optimisation (SEO) isn’t a widely held skill set among the majority of business owners.
That is fair enough. There are dozens of businesses in every city set up to offer SEO services and consulting to businesses of all shapes and sizes. Read More
Any bridal business, whether an online eCommerce store or a retail store in a town or city, must promote itself via a marketing strategy.
Unlike businesses that have repeat customers, the fact that a wedding is usually a one-off event means that a bride is not going to return next month for another new wedding dress. Read More
Within all business sectors, trends can occur, some of which are minor and some of which are major and transformative, and it is true to say that removalists follow that model.
A professional team helping to facilitate a home move or a relocation to a new office has been a client service for over a century. Read More
Those who own or manage a dental clinic know that the success of the company will ultimately come down to one thing: the number of clients that you can successfully service. Read More
There are numerous ways for jewelry businesses to market and promote their products.
But if you were to investigate which of them is bringing jewelers the most traffic and revenue, some of them rise above the rest.
If we look into digital marketing, there are multiple other ways that have become a choice for businesses, among which email marketing is the most favorite by the majority of sectors, and it’s most probably the same with jewelers. Read More
Online advertising is showing no signs of diminishing with year-on-year increases in spending expected to continue well into the 2020s and a predicted spend of around 500 billion US dollars by 2023.
Google Ads also shows no sign of losing its mantle as the number one paid advertising platform online, with it accounting for around one-third of that spending. Read More