Scam Alert: Fake Slinky Invoices and Website Maintenance Emails

14 August 2026 by Peter Brittain in Website Security

Last updated: 14 August 2026

Someone is pretending to be me and emailing our clients fake invoices.

This page explains what the emails look like, how to tell them apart from our real billing, and what to do if one lands in your inbox.

If you have received one of these emails, please do not pay it and do not click any links inside it. Email me directly at [email protected], or message me on WhatsApp, and I will confirm either way. We would much rather answer a dozen quick questions than have one client out of pocket. Read More

Digital Marketing

Digital Marketing for Mining Services Companies in WA: What Actually Works

10 July 2026 by Peter Brittain in Digital Marketing

Demand for mining services across WA is strong, yet a surprising number of the companies keeping the industry moving have outdated or weak websites.

Equipment hire firms, surveyors, drilling contractors, maintenance specialists and safety consultants are all part of a supply chain worth billions of dollars a year. Many of them are hard to find online.

That is not a criticism. Many mining services businesses run well and win steady work through word of mouth and personal relationships, so a website never felt essential.

But this is changing. The businesses that have built a credible online presence are pulling ahead of competitors who have not, and the gap is widening. Read More

Paid Advertising

Google Ads First Principles

29 June 2026 by Peter Brittain in Paid Advertising

The First Principles of Google Ads Management

Running a Google Ads campaign well comes down to management, and that’s where a lot of businesses come unstuck. There’s a common idea that you set a campaign up, switch it on and leave it. Nothing burns a budget faster. A campaign left alone is a campaign quietly losing you money. Read More

Digital Marketing

Marketing With Less Tracking: How Digital Marketers Are Adapting to Privacy

8 April 2026 by Peter Brittain in Digital Marketing

For years, digital marketers have relied on cookies. Add some code to a site and you could see who was doing what, where and when.

That is changing.

Third-party cookies are becoming less reliable, and the internet is shifting towards greater privacy. Read More

Digital Marketing

Humanising Digital Marketing: Why Authenticity Matters

11 March 2026 by Peter Brittain in Digital Marketing

People can usually tell when a business is talking to them and when it is talking at them. That difference affects whether they read on, trust what they see and get in touch.

Humanising your digital marketing means sounding like the real people behind your business. In practice, that means clear, honest, plain-spoken communication, backed by care and accuracy. Read More

SEO

The Future of Local Search: How Hyperpersonalisation Is Redefining Visibility

5 February 2026 by Peter Brittain in SEO

Local search has changed a great deal over the past couple of years.

Once, local search was a relatively straightforward process, driven by queries like “near me” searches, maps, and basic business listings.

Today, it is far more dynamic and intelligent. Local search now treats every person differently. Read More

Keywords

Beyond the Keyword: Using AI to Master Search Intent for High-Converting Content

18 November 2025 by Peter Brittain in Keywords

You have spent hours researching keywords and fine-tuning your meta descriptions. Your content checks all the technical SEO boxes. But ranking for keywords matters little if the people clicking through are not your target clients.

Old-school SEO was simple. Find a keyword with decent volume. Write content around it. Add some links back to the site. Done.

That is no longer how it works. Google has become very good at understanding what people mean. If you are still creating content based only on keywords, without focusing on what your customers want to achieve, you will struggle. Read More

Analytics

Are AI Overviews cannibalising Your Traffic? How to Measure and Win Back Lost Clicks

29 October 2025 by Peter Brittain in Analytics

If you’ve been thinking something isn’t quite right with your numbers, you may be right. Google AI Overviews have quietly changed search results in Perth and everywhere else, and many businesses are only now becoming aware of it.

You have spent years building up your organic rankings. You may hold first-page or even top-three positions for your main keywords, yet your traffic has dropped. Read More