Online marketing is about putting yourself out there on the internet so that your potential customers can find you easily. Why is this important? Google prioritises local businesses such as cleaning services for local searches.
A local search could be something like cleaning services near me. Evidently, the user is looking for someone who has marketed themselves to offer cleaning services near them. So how do you appear on these search results? Online marketing. Read More
The web hosting service provider you choose for your website will have a big impact on your business. It’s what dictates the accessibility of your web content, its responsiveness, security, scalability, uptime, and so on. This means you will have to spend a lot of time looking for a web host to get the best services.
When you search for web hosting companies online, you will get bombarded by many results, all claiming to offer the best services. This becomes challenging to narrow down the right web hosting service. Read More
Did you know that the colours you use for your logo, marketing material, product packaging, or social media can make or break your brand identity? This is not just hearsay.
According to research, 80% of brand recognition is contributed to by colour. What does this mean?
Using the right colours is crucial for ensuring your brand is perceived as you intended by your target audience. But again, what do we mean by the “right” colours? Read More
In business, everything is about strategy.
Need to open a new dental clinic? Strategy. New marketing campaign? Yes, especially when launching a marketing strategy.
The point is that success rarely happens by chance. You have to align your decisions with a plan for it to work smoothly. And if it doesn’t, you will know what caused the problem so that you can rectify it next time. Read More
Google reports that it experiences over 2 million monthly searches for the term “independent contractor.”
What does that tell you? That’s right; a lot of people are looking for your home building and remodeling services on the internet.
Home building is an essential service that is in demand now more than ever. Given the high number of internet access and use, it only makes sense for homeowners to search service providers online. Read More
As a business owner, you always have to stay ahead of your competition. Part of that is by being at the forefront of new ideas to bring in more business. We are talking about digital marketing, one of the most effective forms of marketing in this day and age.
Over the years, we have seen many digital marketing trends that have influenced how we market products online. These changes have been contributed to by changing consumer preferences, technology, and the diversification of web-based channels. Read More
In most regions, solar energy is the dominant renewable energy source.
For instance, in 2023, solar energy contributed to 16% of the 35% of Australia’s energy consumption that came from renewable sources.
That’s not all. It’s estimated that by 2030, the global solar capacity will have risen to 5,520 gigawatts (GW), a 2.6% higher growth rate than we saw between 2017 and 2023. Read More
Your website is your business face. If it’s not optimized, your business needs a face uplift. Fortunately, you can perform a cosmetic search engine optimization (SEO) procedure. Read More
Studies show that a typical internet user spends an average of 7 hours online globally. According to IBISWorld statistics, the Landscaping industry earned an average annual rate of 176.5 billion in the last five years. Read More
We are not being overdramatic when we say that the importance of content in SEO is greater than just about any other factor that comes into play when trying to rank on search engines, especially on Google.
Whilst Google never divulges the intricacies of its ranking algorithms, it has certainly made it clear, both by its public announcements and by the evidence seen by SEO experts, that it values high-quality content above all else. Read More
