In business, everything is about strategy.
Need to open a new dental clinic? Strategy. New marketing campaign? Yes, especially when launching a marketing strategy.
The point is that success rarely happens by chance. You have to align your decisions with a plan for it to work smoothly. And if it doesn’t, you will know what caused the problem so that you can rectify it next time. Read More
Google reports that it experiences over 2 million monthly searches for the term “independent contractor.”
What does that tell you? That’s right; a lot of people are looking for your home building and remodeling services on the internet.
Home building is an essential service that is in demand now more than ever. Given the high number of internet access and use, it only makes sense for homeowners to search service providers online. Read More
As a business owner, you always have to stay ahead of your competition. Part of that is by being at the forefront of new ideas to bring in more business. We are talking about digital marketing, one of the most effective forms of marketing in this day and age.
Over the years, we have seen many digital marketing trends that have influenced how we market products online. These changes have been contributed to by changing consumer preferences, technology, and the diversification of web-based channels. Read More
In most regions, solar energy is the dominant renewable energy source.
For instance, in 2023, solar energy contributed to 16% of the 35% of Australia’s energy consumption that came from renewable sources.
That’s not all. It’s estimated that by 2030, the global solar capacity will have risen to 5,520 gigawatts (GW), a 2.6% higher growth rate than we saw between 2017 and 2023. Read More
Your website is your business face. If it’s not optimized, your business needs a face uplift. Fortunately, you can perform a cosmetic search engine optimization (SEO) procedure. Read More
Studies show that a typical internet user spends an average of 7 hours online globally. According to IBISWorld statistics, the Landscaping industry earned an average annual rate of 176.5 billion in the last five years. Read More
We are not being overdramatic when we say that the importance of content in SEO is greater than just about any other factor that comes into play when trying to rank on search engines, especially on Google.
Whilst Google never divulges the intricacies of its ranking algorithms, it has certainly made it clear, both by its public announcements and by the evidence seen by SEO experts, that it values high-quality content above all else. Read More
The business world has evolved, and digital marketing is vital to achieving remarkable growth. Accountants are no exception.
Today, your success or growth rate hinges on the quality of your service and digital marketing. Read More
If you run a business and you want more sales from your digital marketing efforts, you need to monitor the performance of the various strategies in use constantly. To do this, you will use the KPIs and metrics you identified to evaluate the success of these strategies. This gives you data for decision-making.
Evaluating the performance of a digital marketing campaign helps you identify what’s working and what’s not. In other words, you get to know which marketing efforts are worth keeping because they have high returns.
The best way to evaluate the performance of digital marketing campaigns is to calculate the returns on investment (ROI). In this article, we explain what ROI in digital marketing is, how it’s calculated, and how you can improve it over time. Read More
Perth has one of the most competitive business scenes in Western Australia. The competition is healthy, meaning if you like a challenge, you have to be at the top of your game to keep up. One way you can do this is by marketing your business.
As of now, about 91% of Australia is connected to the internet, with cities like Perth leading in internet penetration. That means you should be marketing your business online, specifically using digital marketing tactics. But, as you might have noticed, there are no transparent digital marketing costs in Perth. Not anymore.
In this article, we break down the cost of digital marketing services in Perth, the factors influencing pricing, tips for reducing costs, and more. Read More
