Choosing A WordPress Hosting Provider
Website Hosting
Choosing A WordPress Hosting Provider
June 21, 2019 by in Website Hosting

If you’re thinking about building a new WordPress website, you need to make sure that you start with the basics. One of the most important things to do is to choose a reliable web hosting provider, on whose servers you will store your website and all of its files.

Unfortunately, choosing a hosting provider can be hard, particularly if you don’t really know what you’re looking for. There are literally hundreds of different choices out there, which can be overwhelming.

To help you make your choice, I’ve put together a short list of the most important things to consider when you’re choosing a WordPress hosting provider. They include:

How Big You Expect Your Website To Be

If you’re planning on building a larger website with high traffic and a lot of content, then you need to make sure that you’re using a hosting provider that can keep up. In this case, cheap shared hosting won’t be enough, as the servers that you’re paying for simply won’t have enough resources to keep up with your site’s demands.

On the other hand, if you’re just building a small site that you don’t expect to get a lot of traffic, then cheap shared hosting should be more than enough. Read More

What Family Lawyers Need To Know About The Internet’s Top Two PPC Advertising Platforms
Digital Marketing
What Family Lawyers Need To Know About The Internet’s Top Two PPC Advertising Platforms
February 22, 2019 by in Digital Marketing

Family lawyers who are looking for the quickest way to drive traffic to your website and one of the most cost-effective ways should keep reading as we will reveal why paid advertising online is the answer. We will discuss pay-per-click (PPC) advertising, as these ads are the most used and effective.

There are numerous online websites where you can run paid ads for your family law practice to attract new clients, which are some of the most visited online. That includes the #1 website at the time of writing, which is Google,  although some websites covet that top position and are doing all they can to acquire it. That is good news for advertisers as it means more competitive pricing and increased traffic as these websites seek to attract more visitors.

One issue for many family lawyers reading this is that they may not be aware of the top websites for PPC ads and how each works. We will address that issue by highlighting the top two so you have what you need to know about ads on the two premier PPC platforms.

Google Ads

Google uses two main networks,  namely Search Network and Display Network. Most businesses can use either. Read More

Web Design
How Important Is Good Website Design For Business Success
November 10, 2018 by in Web Design

In this current period of excessive internet use, any company which does not have a business website is most likely to become obsolete within a matter of days!

This is not an exaggeration, but a statement based on facts, after considering the trend in the customer market of being active on the internet regularly. The constantly rising internet usage trend among the target market has prompted most companies to opt for a website that promises a solid online presence for their business.

In some quarters, a significant shift in market behaviour has revealed that mobile websites are the new trend in the market, which makes it essential for a company to have an expertly designed responsive website that can be easily viewed through desktops and smartphones.

A professionally designed business website is the key to attracting target market attention and ensuring that potential clients are successfully converted into actual customers. An engaging and attractive website design that provides user-friendly features can significantly impact a company’s sales and subsequent growth. Read More

How To Choose The Right Google Ads Management Company
Paid Advertising
How To Choose The Right Google Ads Management Company
November 4, 2018 by in Paid Advertising

If you’ve already made the decision to use Google Ads to help promote your business, then you join millions of other businesses that have already done so. Further, you may also have decided that you want the campaign to be managed by a Google Ads management company rather than trying to do it in-house or by yourself. This then begs the question, “How do I choose the right Google Ads management company?”, so we are going to help you to answer it.

In truth, there are many approaches to this, however, the tried and tested one is to measure any Google Ads management company you are considering against several key elements in terms of how they operate, and the results they can potentially achieve.

The first is to assess the experience they have, and specifically their track record. This can be done in several ways, but one of the most effective is to ask them to show you the results they have achieved with previous campaigns they have managed. This does not necessarily mean having access to commercially sensitive advertising data relating to another business but an overview of previous campaigns and how they performed. Read More

How to Use Content to Improve Your Local SEO Ranking
SEO
How to Use Content to Improve Your Local SEO Ranking
May 10, 2018 by in SEO

Although many businesses have an online presence, and in theory, could have visitors to their website from anywhere in the world, most are only targeting an audience and customers in their local area. This is why having an SEO strategy for local rankings, rather than a global one, is so important.

Countless time, energy and money are wasted by webmasters trying to get their website ranked for search terms and keywords which are generic. For example, they might try to target a term like ‘landscape gardener’ and so are competing with just about every other landscape gardener in the world and they wonder why they can’t rank for it.

Instead if they focused on ranking for ‘landscape gardener in Anytown’, with Anytown being the neighbourhoods, towns or city they operate in, they would have far greater success. Not only that, this is where their customers live, so even if they could rank worldwide, a customer in London is hardly going to employ a landscape gardener based in Adelaide. Read More

How Google Search Console Can Help With Your SEO Strategy
SEO
How Google Search Console Can Help With Your SEO Strategy
March 29, 2018 by in SEO

There is a plethora of paid tools and software that can help with your SEO strategy, each with its merits. However, there is a free tool that is often overlooked or not given the credit it deserves.

That tool is Google Search Console, which offers several excellent features to enhance your SEO efforts by providing insight into how Google views your website.

Google Search Console isn’t just one tool but a collection of tools that provide information related to search traffic, crawling data, and search engine appearance. You may have heard of it under its previous names, Google Webmaster Central or Google Webmaster Tools.

To start using Google Search Console, you’ll need to complete a few steps, such as opening a Google account if you don’t already have one and verifying your website. Verification can be done in several ways, including using SEO plugins like RankMath.

You’ll also need to configure settings, such as whether your website should display with or without “www,” how often Google should crawl your site, and adding additional users if others work on your website.

Once set up, you can begin using Google Search Console’s reporting features and leverage the insights to adjust your SEO strategy accordingly. Read More

Using Keywords Within Your Website Content to Help SEO
Website Content
Using Keywords Within Your Website Content to Help SEO
February 17, 2018 by in Website Content

You may already be aware that having keywords in your website content can help your SEO, but what is even more important is that the content is used in the right way, and in the right places. It is not enough to simply insert keywords anywhere, and worse, doing so excessively can damage your rankings, as Google consider this to be keyword stuffing which is a big red flag to them.

You need to get the balance right though, as what you don’t want to do is go too far the other way and have little or no keywords in your website content. While Google is very much against practices like keyword stuffing, they do need and want you to use keywords.

They are an important factor in helping Google identify what subject a website is about, and thus allows them to make their search engine results more relevant. Read More

Do I Need To Add A SSL Certificate To My WordPress Website?
Website Security
Do I Need To Add A SSL Certificate To My WordPress Website?
October 17, 2017 by in Website Security

If you’ve recently built a new WordPress website then the chances are that you haven’t installed an SSL certificate yet. In fact, the chances are that you probably don’t even know what an SSL certificate is, especially if you’re not an experienced web designer.

Well the short answer is that all websites should have an SSL certificate and, by extension, HTTPS browsing enabled for optimum security. In this article I’m going to walk you through everything you need to know about SSL certificates, including what they are, why you should have one, and how to get one.

What is an SSL certificate?

An SSL, or secure sockets layer certificate is a modern web technology that enables an encrypted link between a browser and a server. Usually, this link is between web browsers and web hosting servers, but they can also be between mail clients and mail servers.

Luckily, SSL certificates aren’t actually complicated technology. You can usually purchase one through your hosting provider, and installing it to your WordPress website is actually very easy. If you don’t have an SSL certificate already, then your website basically isn’t secure, and your visitors might not trust you. Read More

eCommerce
How Do I Increase Conversions On My eCommerce Site?
June 10, 2017 by in eCommerce

Are you looking to achieve simply excellent eCommerce sales for your business? If so, have you ever considered employing the various industry-prevalent popular methods to give your company improved exposure in the market?

While eCommerce sites have made it very convenient for companies to quickly sell their products online and ensure great convenience to their clients, some other methods have been introduced, making it easy for companies to approach their target market with the exact product they want.

This apparent magic is devised through a simple and impressive approach called direct remarketing. It serves to reach out to your clients with the specific product or service they want and results in higher conversion rates ensuring the business’s success.

Dynamic remarketing spins its magic and amazes potential customers with the exact identification and suggestion of the product they have been searching for with a straightforward method. The trick includes using cookies, which acquire information about the websites visited by your potential client. It thus can pinpoint the specific product they have been searching for.

Dynamic remarketing involves the display of online promotional banners which sport the services and products your clients have been looking for. This is just the best way to engage the attention of your target market and educate them about the various offerings your company offers. Read More

Which Types of Backlinks Have A Positive Impact on Your Website’s Ranking?
Digital Marketing
Which Types of Backlinks Have A Positive Impact on Your Website’s Ranking?
June 2, 2017 by in Digital Marketing

If you visit any website which discusses SEO and how to improve rankings on Google there will undoubtedly be some discussion, articles or information relating to backlinks. To prove the point, you are reading one of them right now, so it is fair to say professional SEO and backlinks are very much related.

Where the confusion, and sometimes reticence to use backlinks arise is not knowing which backlinks have a positive impact, and which backlinks are more likely to see you plunging down the rankings, or worse, wiped off them altogether, which has happened to countless websites.

Part of the problem is that there are so many ways in which you can create a backlink to your website, and just as many places online where you can link from. Add to this Google’s determination to clamp down on spam links, link farms and links which appear to be high quality but aren’t, it has become a cat and mouse game between the search engines, and those who use those blackhat tactics. Read More