Why Your Small Business Can’t Afford to Skip Video Marketing (And How to Actually Do It Right)
Digital Marketing
Why Your Small Business Can’t Afford to Skip Video Marketing (And How to Actually Do It Right)
September 25, 2025 by in Digital Marketing

Let’s be honest. Video marketing, at first glance, it seems hard and expensive and it looks like a lot of extra work for small business owners.

You’ve likely considered it, and maybe even convinced yourself that it’s something the big hot shots brands do with their multi-person production teams and endless pockets.

Thing is, you’d be mistaken for thinking that.

Video is not some indulgence any longer. It’s essentially the language that your customers want to speak in. And if you’re not in on this one? You are falling behind to other competitors who have figured this out already. Read More

Customer Retention Marketing Strategies That Actually Work
Digital Marketing
Customer Retention Marketing Strategies That Actually Work
September 11, 2025 by in Digital Marketing

Getting new customers is expensive. Keeping them? This is where the work really gets done.

Hear me out – you’ve (hopefully) invested time, money and energy persuading someone to buy from you once already. They know who you are.

They have felt your product or service. So why do countless businesses act like customer acquisition is the only game in town?

Here’s a fact check: It costs five to seven times more to acquire a new customer than retain an existing one.

And yet the majority of businesses in Perth continue to throw their precious marketing dollars down the drain into a bottomless pit of chasing after new clients, while existing paying customers go quietly unloved and drift away to your competitors.

Let’s discuss how to keep customers in ways that actually make the needle move for your business. Read More

Why Your Local Business Can’t Afford to Ignore Voice Search Anymore
Digital Marketing
Why Your Local Business Can’t Afford to Ignore Voice Search Anymore
August 27, 2025 by in Digital Marketing

You remember when it felt ridiculous to ask your phone a question? Now it’s Tuesday afternoon, and you’re asking Siri where to go for lunch without a second thought.

It’s easy to forget, but voice search has gone from something that seemed a bit like a party trick to an everyday habit quicker than most of us appreciated. And I’m not just talking about trends or buzzwords if you’re a small, local business operating in Perth (or anywhere else in Australia), this is something you can’t ignore. It is fundamentally altering how the people who might become your customers discover you.

Here’s the thing though. Most companies are still optimizing their websites as if it’s 2015. They’re going after short, clunky keywords no one actually speaks out loud.

While their rivals who’ve been savvy about voice search optimization silently grab most of those “near me” searches. Read More

Why Your Website Visitors Aren’t Converting (And What to Do About It)
Analytics
Why Your Website Visitors Aren’t Converting (And What to Do About It)
August 13, 2025 by in Analytics

Imagine this: You’re bringing all the traffic in the world to your website, things look great on paper even from an analytics perspective but what about sales? The story they tell is something entirely different. Sound familiar? You’re not at all the only one who’s feeling this anger.

The fact is, bringing people to your website is just half the challenge. The magic is all in converting those visitors into paying customers.

This is where conversion rate optimisation comes into play – and let me tell you, it’s something most businesses in Perth are absolutely BUTCHERING. Read More

Content Marketing Strategy: From Planning to Execution
Digital Marketing
Content Marketing Strategy: From Planning to Execution
July 17, 2025 by in Digital Marketing

I mean, let’s be clear: making content for the sake of creating it is messy and disorganised, like throwing spaghetti at a wall to see if it sticks. You’ve probably been there, right? Writing blog posts that nobody ever reads, sharing on social media and getting crickets, or even a little confused as to why your competitor’s content gets shared when you’re invisible.

The fact is, playing content marketing successfully is not a roll of the dice. It’s by creating a concrete content marketing strategy that informs every piece of content you publish.

If you’re an SME based in Perth, or responsible for a national company, learning how to put together content marketing strategy correctly can mean the difference between nobody knowing that your brand exists and customers being able to locate it online. Read More

Google Ads vs SEO: Which Should You Choose First?
Digital Marketing
Google Ads vs SEO: Which Should You Choose First?
June 27, 2025 by in Digital Marketing

Now – picture this: you are a Perth business owner, and you are finally ready to get serious about online.

You’ve heard of SEO and Google Ads, but you’re sitting there staring at your budget, trying to figure out which rabbit hole to jump into. Sound familiar?

Here’s the thing: This isn’t about a choice between two marketing strategies.

It’s deciding between the quick pleasure or the lasting boost to building wealth. And honestly? Most companies are wrong on this decision because they are approaching it backwards. Read More

DIY Digital Marketing vs Professional Services: True Cost Analysis
Digital Marketing
DIY Digital Marketing vs Professional Services: True Cost Analysis
June 6, 2025 by in Digital Marketing

Let’s be honest here.

Chances are, you’ve come to this page because you’ve been staring at your marketing budget deciding whether a digital marketing agency is a luxury you can afford, or whether you’re better off going it alone.

No one, believe me, you’re not alone in this struggle.

I’m getting called from Perth business owners every week, the same question time and time again: Read More

WordPress vs Shopify: Which Platform for Your Perth Business?
eCommerce
WordPress vs Shopify: Which Platform for Your Perth Business?
May 28, 2025 by in eCommerce

There’s a question that plagues Perth business owners at 3 am – should I use WordPress or Shopify for my website?

Isn’t that an actual dilemma?

Both have their dedicated followers, and the honest truth in my opinion is that either site can be absolutely amazing for businesses in Perth – if it’s the right site for you, and your needs. Read More

In-House Marketing Team vs Digital Marketing Agency: What’s Actually Best for Your Business?
Digital Marketing
In-House Marketing Team vs Digital Marketing Agency: What’s Actually Best for Your Business?
May 16, 2025 by in Digital Marketing

The decision whether to form an in-house marketing team or instead team up with a digital marketing agency is not a decision many Perth business owners make lightly.

And they shouldn’t.

That’s a decision that really can make or break how your marketing performs.

Chances are, you’re here because you’re struggling with that question. Read More

Free Digital Marketing Tools Every Perth Business Should Use
Digital Marketing
Free Digital Marketing Tools Every Perth Business Should Use
May 5, 2025 by in Digital Marketing

Being an entrepreneur in Perth is not cheap in the slightest.

Every dollar counts when having to pay rent, staff salaries and keep up with competitors

With small businesses accounting for 97.2 percent of all Australian enterprises, cost-effective marketing solutions are not merely a good thing—they are essential for survival.

That’s why smart businesspeople are starting to use free digital tools instead of paying a lot for them. Read More