Advanced Google Analytics 4 Setup for Digital Marketing Agencies

March 25, 2025 by Peter Brittain in Analytics

Here’s something most of them won’t say though: It’s in properly setting up GA4 that the real magic takes place.

Not the vanilla install everyone runs because every Web Developer has to, but the advanced set up that actually tells you what’s happening and allows you to do something about it.

Citizens united and other industry studies show a disturbing trend.

Digital agency Perrill, which specialises in GA4 installations, describes witnessing “bad data” as “the single biggest issue” from bad setup, and that with agencies “looking at their current analytics setup and thinking one thing, when the opposite is true based on how it’s been set up”. Read More

Analytics

Server-Side Tracking vs Client-Side: What Perth Businesses Need to Know

March 2, 2025 by Peter Brittain in Analytics

Doing business in Perth nowadays is not as easy as setting up a website and leaving it there to run itself. You want to know what works, what doesn’t and where your visitors are actually coming from.

But here’s where most business owners have been left scratching their heads: how we track website data is changing more rapidly than the weather in Perth!

If you’ve been running the same old Google Analytics setup since 2019, you could be missing important data. Even worse, you might be making business decisions on incomplete data.

That’s where knowing the difference between server-side tracking vs client-side tracking is key to your revenue. Read More

Digital Marketing

Digital Marketing for Real Estate Agents in Perth: Complete Guide

February 15, 2025 by Peter Brittain in Digital Marketing

It’s been quite the rough and tumble for the Perth property market in recent years, hasn’t it?

Interest rates doin’ their thing, buyers are choosier than ever and real estate agents who aren’t making the most of digital marketing, well, they’re out there fighting with one hand tied behind their back.

If you’re still using the newspaper and letterbox drops to attract business, then you’re behind the times in terms of where your customers actually are – online. Let’s fix that. Read More

Digital Marketing

10 Low-Cost Marketing Ideas For Drug Rehab Facilities

December 10, 2024 by Peter Brittain in Digital Marketing

In 2022 and 2023, over 131,500 people aged 10 and above received some form of treatment related to abuse of alcohol and other substances. With the same sector expected to grow at a CAGR rate of 6.7% between 2024 and 2030, this shows you that the potential demand for drug rehab facilities in Australia is on the rise.

Addiction treatment is a necessity under these conditions. However, that means there is also huge competition in the market. Therefore, you need strategic marketing plans to stay ahead of the competition. In this article, we highlight ten low-cost marketing ideas you should try today. Read More

Dental Clinics

How To Schedule Social Media Posts For Your Dental Clinic

December 4, 2024 by Peter Brittain in Dental Clinics

Social media is an important marketing tool, especially for local businesses such as dental clinics. This is true because 71% of people use social media apps like Facebook to look for clinics near them.

At the start of 2024, 20.80 million Australians were active users of social media. This means if you want to increase your reach, attract new dental patients, or generally improve your dental marketing, you need to be more active on social media. Being active on social media begins by developing and sticking to a content calendar. Read More

Cleaning Companies

Essential Online Marketing Tips For Cleaning Services: The Ultimate Guide

September 23, 2024 by Peter Brittain in Cleaning Companies

Online marketing is about putting yourself out there on the internet so that your potential customers can find you easily. Why is this important? Google prioritises local businesses such as cleaning services for local searches.

A local search could be something like cleaning services near me. Evidently, the user is looking for someone who has marketed themselves to offer cleaning services near them. So how do you appear on these search results? Online marketing. Read More

Digital Marketing

Expert Tips For Choosing The Best Web Hosting Service

August 16, 2024 by Peter Brittain in Digital Marketing

The web hosting service provider you choose for your website will have a big impact on your business. It’s what dictates the accessibility of your web content, its responsiveness, security, scalability, uptime, and so on. This means you will have to spend a lot of time looking for a web host to get the best services.

When you search for web hosting companies online, you will get bombarded by many results, all claiming to offer the best services. This becomes challenging to narrow down the right web hosting service. Read More

Dental Clinics

Digital Marketing For Dental Clinics – The Human Touch

June 12, 2024 by Peter Brittain in Dental Clinics

In business, everything is about strategy.

Need to open a new dental clinic? Strategy. New marketing campaign? Yes, especially when launching a marketing strategy.

The point is that success rarely happens by chance. You have to align your decisions with a plan for it to work smoothly. And if it doesn’t, you will know what caused the problem so that you can rectify it next time. Read More

Digital Marketing

Top 5 Digital Marketing Trends in 2025

March 11, 2024 by Peter Brittain in Digital Marketing

As a business owner, you always have to stay ahead of your competition. Part of that is by being at the forefront of new ideas to bring in more business. We are talking about digital marketing, one of the most effective forms of marketing in this day and age.

Over the years, we have seen many digital marketing trends that have influenced how we market products online. These changes have been contributed to by changing consumer preferences, technology, and the diversification of web-based channels. Read More

Digital Marketing

Digital Marketing For Solar Companies

March 8, 2024 by Peter Brittain in Digital Marketing

In most regions, solar energy is the dominant renewable energy source.

For instance, in 2023, solar energy contributed to 16% of the 35% of Australia’s energy consumption that came from renewable sources.

That’s not all. It’s estimated that by 2030, the global solar capacity will have risen to 5,520 gigawatts (GW), a 2.6% higher growth rate than we saw between 2017 and 2023. Read More