When you are managing a drug rehab facility, whether that be a day centre or a residential facility, you will doubtless have a list of tasks that you are responsible for throughout each day, each week, and every month.
Some will be one-off events, others will be ongoing commitments, and one of them could be to oversee the marketing of your drug rehab business so that new clients are aware of the drug rehabilitation services you offer. Read More
Social media is an important marketing tool, especially for local businesses such as dental clinics. This is true because 71% of people use social media apps like Facebook to look for clinics near them.
At the start of 2024, 20.80 million Australians were active users of social media. This means if you want to increase your reach, attract new dental patients, or generally improve your dental marketing, you need to be more active on social media. Being active on social media begins by developing and sticking to a content calendar. Read More
Right now, your potential customers are on Google and other search engines looking for services or products that you offer.
However, they will probably not find your website or social media accounts if it is not optimised to rank high in search engine results pages (SERPs).
There are several factors that influence the ranking of a website on search engines, one of them being SEO. Read More
Did you know that more than half of the world’s population uses mobile phones. Do you know what that implies? It means that, by October 2024, 5.4 billion people had access to the Internet. And this number keeps rising.
What is the implication of this for your website? Well, only one thing. Your website’s responsiveness is no longer an option, it is a necessity. Responsive web design is critical now more than ever. It must be well-optimised to function efficiently across all devices, whether desktop, laptop, or mobile. Read More
Online marketing is about putting yourself out there on the internet so that your potential customers can find you easily. Why is this important? Google prioritises local businesses such as cleaning services for local searches.
A local search could be something like cleaning services near me. Evidently, the user is looking for someone who has marketed themselves to offer cleaning services near them. So how do you appear on these search results? Online marketing. Read More
Choosing the right web hosting provider is critical for the success of your business. Everywhere you look, there is a web hosting company trying to convince you to try their services. But how do you know who to trust?
If this is your first time seeking web hosting services, you might be overwhelmed trying to figure out how to go about it. What do you look for? Which service is the best? How much should you? These are all valid questions. Read More
Did you know that the colours you use for your logo, marketing material, product packaging, or social media can make or break your brand identity? This is not just hearsay.
According to research, 80% of brand recognition is contributed to by colour. What does this mean?
Using the right colours is crucial for ensuring your brand is perceived as you intended by your target audience. But again, what do we mean by the “right” colours? Read More
In business, everything is about strategy.
Need to open a new dental clinic? Strategy. New marketing campaign? Yes, especially when launching a marketing strategy.
The point is that success rarely happens by chance. You have to align your decisions with a plan for it to work smoothly. And if it doesn’t, you will know what caused the problem so that you can rectify it next time. Read More
Google reports that it experiences over 2 million monthly searches for the term “independent contractor.”
What does that tell you? That’s right; a lot of people are looking for your home building and remodeling services on the internet.
Home building is an essential service that is in demand now more than ever. Given the high number of internet access and use, it only makes sense for homeowners to search service providers online. Read More
As a business owner, you always have to stay ahead of your competition. Part of that is by being at the forefront of new ideas to bring in more business. We are talking about digital marketing, one of the most effective forms of marketing in this day and age.
Over the years, we have seen many digital marketing trends that have influenced how we market products online. These changes have been contributed to by changing consumer preferences, technology, and the diversification of web-based channels. Read More
