Doing business in Perth nowadays is not as easy as setting up a website and leaving it there to run itself. You want to know what works, what doesn’t and where your visitors are actually coming from. But here’s where most business owners have been left scratching their heads: how we track website data is changing more rapidly than the weather in Perth!
If you’ve been running the same old Google Analytics setup since 2019, you could be missing important data. Even worse, you might be making business decisions on incomplete data. That’s where knowing the difference between server-side tracking vs client-side tracking is key to your revenue.
What Actually Happens When Someone Visits Your Website?
Let’s start with the basics, because honestly, most business owners I speak with have never had this explained properly. When someone lands on your website, there’s a whole lot of data collection happening behind the scenes. The question is: where is that data being processed?
Client-side tracking
Is what a majority of Perth businesses are now employing without even being aware of it. It’s simple: Whenever anyone goes to your website, their browser (in this case the “client”) executes small bits of code known as scripts. Read More
