Digital Marketing for Accountants: The Ultimate Guide

November 22, 2023 by Peter Brittain in Digital Marketing

The business world has evolved, and digital marketing is vital to achieving remarkable growth. Even the accountancy industry is no exception.

Today, your success or growth rate hinges on the quality of your service and digital marketing. How can you build your reputation digitally? How can you connect to the world of possibilities that online marketing affords?

You are in luck! This deep-dive article explores in detail how to market your accounting business globally.

At Slinky, we are a one-stop shop for digital marketing, so we can help you achieve your goals!

But first, let’s help you focus on the right goals…

The Impact of Digital Marketing on Accountants

The good old days… days when brick-and-mortar marketing yielded results. A great ad in the newspaper or an inspiring billboard on a busy street made a lot of difference or sometimes a great referral.

Don’t get us wrong—the digital revolution hasn’t eroded these methods. In fact, referrals are still great for marketing. But digital marketing complements these channels and often overshadows them.

Why? Read More

Digital Marketing

What is the ROI of Digital Marketing for a Business?

October 22, 2023 by Venessa Anders in Digital Marketing

In the thriving economic hub of Perth, businesses are always looking for innovative ways to stay ahead of the curve. It’s no secret that digital marketing plays a pivotal role in brand visibility and customer engagement. But one question that often arises is, What is the ROI (Return on Investment) of digital marketing for a Perth business? At Slinky Digital Agency, we’re here to demystify this critical aspect of business investment.

What Exactly is ROI?

Return on Investment (ROI) is a performance metric used to evaluate the efficiency of an investment. In the context of digital marketing, it helps you quantify how much revenue your marketing efforts are generating relative to their cost. Simply put, ROI gives you a clear idea of what you’re getting back for every dollar spent on digital marketing.

From Rand Fishkin: The best way to sell something—don’t sell anything. Earn the awareness, respect, and trust of those who might buy.

Why ROI is the Magic Number

Measuring ROI goes beyond mere number-crunching; it provides actionable insights into what’s working and what’s not. This clarity enables you to allocate resources more effectively, thereby maximizing profits and minimizing wastage.

“Really pleased with Slinky Digital, helping my brand grow online with their Digital Marketing. Read More

Digital Marketing

The Complete Guide to Online Marketing For Moving Company

September 20, 2023 by Peter Brittain in Digital Marketing

Right now, online marketing for moving companies is a must-have. We live in a world where a simple click can set life-changing events in motion. Digital technology has changed how customers evaluate and opt for moving services.

Beyond word-of-mouth marketing, your moving company’s online presence propels it into success. How can you adopt a human-centric marketing strategy that turns your website into a lead-generation platform?

Stay with us while we delve into the basics of dynamic online marketing tips for moving companies.

What are the Online Marketing Tips for Moving Companies?

As business evolves, you should explore new digital marketing strategies to keep up. We’ll delve straight into what online marketing is for moving companies.

This section will cover the following:

Laying Digital Foundation
Personalizing customer interaction
Data-driven SEO and content marketing
Leveraging Social Media Insights
The power of email marketing
Utilizing predictive analytics

1. Laying the Digital Foundation

The first step to having an online presence is owning a website. While most people think of a website as a mere collection of pages, it’s more than that.

It’s a storefront that provides core information about your business to potential customers. Your website should, however, be informative and user-friendly.

Humans generally have a low attention span. Read More

Digital Marketing

What is SEO, and How Can It Help My Perth-Based Business?

September 18, 2023 by Venessa Anders in Digital Marketing

Navigating the intricacies of the digital landscape can be daunting, especially when terms like “SEO” start floating around. If you’ve found yourself wondering, “What is SEO, and how can it help my Perth-based business?” you’re in the right place. As leaders in the digital marketing space, Slinky Digital Agency is committed to making the complex simple, offering insights that can drive your business forward.

Decoding the SEO Jargon

SEO stands for Search Engine Optimization, and at its core, it’s about enhancing your website to rank higher on search engines like Google. The goal is to improve visibility, drive organic traffic, and increase customer engagement. But SEO is not just a one-size-fits-all technique; it’s an art and a science, requiring a deep understanding of algorithms, keywords, and user behaviour.

As Neil Patel says “SEO is about being where your customers are, and directing them towards solutions you offer them.”

The Direct Impact on Your Business

Imagine walking into a library with no catalogue system. How would you find the book you’re looking for? Similarly, search engines use SEO to catalogue websites and provide the most relevant results. For Perth-based businesses, this means you need to be on top of your SEO game to be visible to your local audience. Read More

Email Marketing

10 Effective Strategies To Guarantee The Success Of Your Email Marketing

May 3, 2023 by Peter Brittain in Email Marketing

Within digital marketing, some techniques and strategies come and go, often cast aside due to updates Google makes to its algorithm. One such tactic was article marketing, which utilised sites like Ezine Articles. Despite many excellent articles being published, Google decided that links from those articles should effectively be ignored.

However, many digital marketing strategies have been successful for years, and if you ask digital marketing experts, most will tell you they will continue to be so. Some examples include great web design, SEO, content marketing, and the one we are focusing on here: email marketing.

We are not exaggerating when we say businesses worth tens of millions of dollars have been built almost solely as a result of email marketing. One of the appeals of email marketing is that it is something anyone can do in the sense that everyone is capable of writing and sending an email.

However, not everyone knows how to write and send an email that can market a product or service, build trust with subscribers, and ensure that their subscriber list looks forward to the next email.

Further, many business owners do not know how to create an effective email marketing campaign that can guarantee results. Read More

Paid Advertising

3 Reasons Why Your Business Should Use Google Ads

August 2, 2022 by Peter Brittain in Paid Advertising

When it comes to online paid advertising, the clear number one platform in terms of revenue is Google Ads. It generates a comparable amount of revenue to the second, third, and fourth-placed platforms combined. When you consider that these just happen to be Facebook, Alibaba, and Amazon, it is an even more remarkable feat.

The fact that it is the top online advertising platform does not necessarily mean that Google Ads should be chosen just for that reason, although it is certainly a signal that it produces results if businesses invest so much of their ad spend into it. There are more reasons that resonate with what business owners wish to achieve.

Highly Targeted Advertising

With most media advertising, the targeting is very broad. Even having an ad in a niche magazine about pets is going to be shown to pet owners of all kinds, which isn’t a great help if you are trying to sell a dog training course. It is being seen by owners of cats, birds, fish, and reptiles. Even many dog owners aren’t going to be that interested if they’ve already got a well-behaved dog.

Compare that to Google Ads, where you can set up ads for specific search terms like “dog training course” and write the ad copy so it speaks directly to someone who is looking for a course to help them train their dog. Read More

SEO

The Difference Between On-Page and Off-Page SEO Services

April 21, 2022 by Peter Brittain in SEO

When calculating where to rank each website page, Google takes into account multiple factors, some of which are easier to optimise than others. Some can literally be done in seconds, whereas others might take weeks or even months. There are also some SEO factors that require ongoing optimisation, such as updating content on a website.

All of the optimisations are usually classified under one of two types: on-page and off-page. As their names suggest, on-page SEO tasks are those that can be set up and implemented on your own website, whereas off-page SEO covers activities done on other websites, often with the permission or cooperation of those website owners.

Off-Page Optimisation

There are many people within the world of online marketing, particularly some agencies, who think on-page SEO is easy and is, therefore, where most focus and effort should be directed. While on-page SEO allows complete control since it occurs on the client’s website, truly improving Google rankings requires a combination of both on-page and off-page SEO.

Google gives less weight to on-page optimisations compared to off-page actions like acquiring high-quality backlinks. This is because tasks like fixing metatags or writing content for your own site are much easier than securing opportunities to write content for other high-ranking websites. Read More

Digital Marketing

Why Gaining More Google Reviews Is Essential For Bridal Businesses

August 23, 2021 by Venessa Anders in Digital Marketing

Every business, including those in the bridal retail sector, desires positive reviews. The boost a business gets when one of their customers or clients posts a much sought-after 5-star review along with a glowing testimonial about how great their experience was is worth more than many a sale. Conversely, get too many 1-star or 2-star reviews, and the panic sets in.

So, why are reviews so important and why do bridal businesses crave them? The reason is the change in the way that people shop for goods today via the Internet. The scenario of 30 or so years ago, when shoppers would go to streets full of retail stores or a retail mall and walk from store to store, is long gone for many people.

Today, consumers prefer to use their laptops or mobile phones to look for what they want to buy, and they start by doing research. That research lets them see not only what is available and at what price but they can also read reviews and testimonials about products and the businesses selling them. This is also known as social proof.

Google And Social Proof Via Google Reviews

One of the biggest exponents of social proof is Google, and given that they are the largest search engine online, it is also why Google reviews influence online consumer behaviour. Read More

Digital Marketing

Why Do I need A Website?

August 3, 2021 by Venessa Anders in Digital Marketing

Ever tried navigating a new city without a map? That’s what running a business without a website feels like in today digital landscape. Its a bustling online world out there, and without a proper home address, You might find yourself lost in the wilderness of outdated marketing. Why do I need a website?” you ask, glancing at a stack of business cards.

Well, grab a seat, pour a cup of your favorite brew, and let’s chat about how a website isn’t just a digital necessity; it’s the cozy front porch of your business, inviting customers in for a friendly visit.

Web Design and Development; The Slinky Way

Hey there, welcome to the digital world of Slinky Digital! Picture us as the crafty artisans of the digital realm, always ready to whip up a custom website recipe that not only looks delish but also nails the job.

Adaptable Web Designs

Ever tried using a site on your phone that looks like it’s been squashed by a pancake press? Yuck! In this age, websites should be like water, taking the shape of whatever container (read: device) they’re poured into. Our designs Think of them as your digital chameleons – they switch and swap to fit any screen size, making sure your sites always on its A-game. Read More