You know how sometimes you have a hunch things aren’t working with your digital marketing, but you’re unable to nail down precisely what?
This is where our digital marketing audit process might be helpful.
We have been assisting Perth’s businesses to grow online for more than 20 years and we have a process that can accurately pinpoint what’s working and what’s not. Read More
Can you remember a period when people considered email marketing to be innovative? In fact, the situation has changed drastically.
However, the ability to reach global markets and draw in customers from places like Boston, Shanghai, or Berlin is a huge advantage for small business owners nowadays.
Australia has finally embraced AI marketing and is no longer afraid of it.
The field of digital marketing has changed dramatically since Peter began experimenting with online tactics in 1998.
What started out as a straightforward website optimisation campaign has evolved into a highly complex AI-powered campaign that anticipates consumer behaviour, reacts automatically, and provides customised experiences on a large scale.
That’s the problem with AI, though. It doesn’t even require a computer science degree to be useful for your company.
Why Small Businesses Can’t Afford to Ignore AI Marketing Tools
First things first: The robots are not corporations’ or the government’s problem; they’re your problem. It’s here. If you’re not using it, your competition probably is.
AI digital marketing tools may help address specific challenges faced by small business owners in Australia. The challenges include vast geographical distances, a wide range of market possibilities, the expectation for tailor-made services, and the limited resources available to small business owners. Read More
Most of them won’t, however, state that proper GA4 configuration is where the real magic occurs.
It is not the standard installation that everyone uses simply because it is expected, but rather the advanced setup that provides insights into what is happening and enables you to take action.
Citizens united and other industry studies show a disturbing trend.
The digital agency Perrill, which specialises in GA4 installations, describes “bad data” as “the single biggest issue” resulting from a poor setup. It notes that agencies often misinterpret their current analytics setup and believe one thing when the opposite is true based on how it has been configured. Read More
These days, conducting business in Perth involves more than just creating a website and letting it function on its own. You want to know what works and what doesn’t, as well as where your visitors are coming from.
The way we track website data is evolving faster than Perth’s weather, which has left the majority of business owners baffled.
If you’ve been using the same Google Analytics setup since 2019, you might be overlooking crucial data. Even worse, you might be making business decisions on incomplete data.
That’s where knowing the difference between server-side tracking vs client-side tracking is key to your revenue. Read More
The Perth real estate market has experienced significant ups and downs in recent years, hasn’t it?
Buyers are more picky than ever, interest rates are doing their thing, and real estate brokers who aren’t utilising digital marketing to its full potential are fighting a losing battle.
You are lagging behind in terms of where your customers are online if you are still relying on letterbox drops and newspapers to draw in business. Let’s make that right. Read More
Local citations might sound like something your accountant worries about, but they’re actually one of the most powerful tools in your local SEO arsenal.
Think of them as digital breadcrumbs that lead customers straight to your door – and more importantly, tell Google you’re a legitimate business worth ranking. Read More
If you are running a WordPress website without proper analytics, remember that others can see you are driving blind, and eventually, you will crash somewhere on the map.
Most business owners believe they can understand their website’s performance by looking at visitor numbers on their hosting dashboard, but this is only a superficial understanding. Read More
In 2022 and 2023, over 131,500 people aged 10 and above received some form of treatment related to abuse of alcohol and other substances. With the same sector expected to grow at a CAGR rate of 6.7% between 2024 and 2030, this shows you that the potential demand for drug rehab facilities in Australia is on the rise.
Addiction treatment is a necessity under these conditions. However, that means there is also huge competition in the market. Therefore, you need strategic marketing plans to stay ahead of the competition. In this article, we highlight ten low-cost marketing ideas you should try today. Read More
Social media is an important marketing tool, especially for local businesses such as dental clinics. This is true because 71% of people use social media apps like Facebook to look for clinics near them.
At the start of 2024, 20.80 million Australians were active users of social media. This means if you want to increase your reach, attract new dental patients, or generally improve your dental marketing, you need to be more active on social media. Being active on social media begins by developing and sticking to a content calendar. Read More
Right now, your potential customers are on Google and other search engines looking for services or products that you offer.
However, they will probably not find your website or social media accounts if it is not optimised to rank high in search engine results pages (SERPs).
There are several factors that influence the ranking of a website on search engines, one of them being SEO. Read More
