Law in the Digital Age: How Marketing Builds Trust and Authority for Legal Firms

June 18, 2022 by Peter Brittain in Marketing For Lawyers

In today’s digital world, where information is just a click away, it’s not enough for legal professionals to be experts in the field. They must also know how to convey that expertise to potential clients effectively. At Slinky Digital Agency, we understand the unique needs and nuances of the Australian legal market, and we believe that targeted digital marketing strategies are key to building trust and authority for legal firms.

Understanding the Modern Legal Client

Before diving into how digital marketing can bolster a law firm’s reputation, it’s vital to understand who the modern legal client is. Today’s clients are tech-savvy, well-informed, and they often begin their search for legal representation online.

According to a study by the American Bar Association, over one-third of legal consumers begin their search for legal assistance online. They’re looking for firms that not only demonstrate their expertise but also align with their values and needs

Building a Strong Online Presence

Creating an engaging online presence is the first step towards meeting modern clients’ expectations. Slinky Digital Agency has worked with numerous Australian legal firms to develop cohesive branding and user-friendly websites. Your website isn’t just an online business card; it’s a platform that tells your story, showcases your expertise, and invites potential clients to trust you with their legal matters. Read More

SEO

The Difference Between On-Page and Off-Page SEO Services

April 21, 2022 by Peter Brittain in SEO

When calculating where to rank each website page, Google takes into account multiple factors, some of which are easier to optimise than others. Some can literally be done in seconds, whereas others might take weeks or even months. There are also some SEO factors that require ongoing optimisation, such as updating content on a website.

All of the optimisations are usually classified under one of two types: on-page and off-page. As their names suggest, on-page SEO tasks are those that can be set up and implemented on your own website, whereas off-page SEO covers activities done on other websites, often with the permission or cooperation of those website owners.

Off-Page Optimisation

There are many people within the world of online marketing, particularly some agencies, who think on-page SEO is easy and is, therefore, where most focus and effort should be directed. While on-page SEO allows complete control since it occurs on the client’s website, truly improving Google rankings requires a combination of both on-page and off-page SEO.

Google gives less weight to on-page optimisations compared to off-page actions like acquiring high-quality backlinks. This is because tasks like fixing metatags or writing content for your own site are much easier than securing opportunities to write content for other high-ranking websites. Read More

Digital Marketing

How Do I Start Social Media Marketing for My Business?

April 18, 2022 by Peter Brittain in Digital Marketing

Embarking on a Digital Adventure

In the bustling landscape of modern business, diving into social media marketing (SMM) is like setting sail on an ocean of opportunities. For businesses in Perth and beyond, the question isn’t just ‘why’ to use social media marketing, but ‘how’ to effectively harness its power. So, how do I start social media marketing for my business? Let’s embark on this digital adventure together.

Laying the Groundwork: The First Steps

Define Your Goals: What do you want to achieve with SMM? Increased brand awareness, more leads, or better customer service? Goals will guide your strategy.
Know Your Audience: Understanding who your audience is, what they like, and where they spend their time online is crucial. Tailoring your content to meet their needs can make or break your SMM efforts.
Choose the Right Platforms: Not all social media platforms are created equal. Where does your target audience hang out? Facebook, Instagram, LinkedIn, or TikTok?

Client Testimonial: “Really happy with all the work done by Slinky Digital. They are experts in their field of search engine optimisation.” – Chris Moore, Landscape Constructions Australia Read More

Digital Marketing

Choosing Who Does Your Digital Marketing

December 16, 2021 by Peter Brittain in Digital Marketing

Most Perth business owners know that if they want their website to rank higher in Google, effective digital marketing is necessary.

The problem for most of them is that they do not know enough about digital marketing to create and undertake a proper digital marketing strategy. This is before they even consider the considerable amount of time it will take to plan, research, implement and monitor a professional digital marketing campaign.

For these reasons and more, the sensible approach is to employ a digital marketing company that specialises in all aspects of digital marketing, including SEO and Google Ads marketing. When we say ‘company’, it can often be the case that the company in question is a one-person operation, and with others, it will be an agency with several employees. There are several differences between using either, which we will explore.

Using a Perth digital marketing company that consists of a single individual means you will be dealing with one person who is an expert in digital marketing. They should have experience in ranking websites and will most likely use several tools to conduct the research necessary to create your digital marketing plan. They are often called ‘digital marketing consultants’. Read More

Digital Marketing

Why Gaining More Google Reviews Is Essential For Bridal Businesses

August 23, 2021 by Peter Brittain in Digital Marketing

Every business, including those in the bridal retail sector, desires positive reviews. The boost a business gets when one of their customers or clients posts a much sought-after 5-star review along with a glowing testimonial about how great their experience was is worth more than many a sale. Conversely, get too many 1-star or 2-star reviews, and the panic sets in.

So, why are reviews so important and why do bridal businesses crave them? The reason is the change in the way that people shop for goods today via the Internet. The scenario of 30 or so years ago, when shoppers would go to streets full of retail stores or a retail mall and walk from store to store, is long gone for many people.

Today, consumers prefer to use their laptops or mobile phones to look for what they want to buy, and they start by doing research. That research lets them see not only what is available and at what price but they can also read reviews and testimonials about products and the businesses selling them. This is also known as social proof.

Google And Social Proof Via Google Reviews

One of the biggest exponents of social proof is Google, and given that they are the largest search engine online, it is also why Google reviews influence online consumer behaviour. Read More

Digital Marketing

Why Do I need A Website?

August 3, 2021 by Peter Brittain in Digital Marketing

Ever tried navigating a new city without a map? That’s what running a business without a website feels like in today digital landscape. Its a bustling online world out there, and without a proper home address, You might find yourself lost in the wilderness of outdated marketing. Why do I need a website? you ask, glancing at a stack of business cards.

Well, grab a seat, pour a cup of your favorite brew, and let’s chat about how a website isn’t just a digital necessity; it’s the cozy front porch of your business, inviting customers in for a friendly visit.

Web Design and Development; The Slinky Way

Hey there, welcome to the digital world of Slinky Digital! Picture us as the crafty artisans of the digital realm, always ready to whip up a custom website recipe that not only looks delish but also nails the job.

Adaptable Web Designs

Ever tried using a site on your phone that looks like it’s been squashed by a pancake press? Yuck! In this age, websites should be like water, taking the shape of whatever container (read: device) they’re poured into. Our designs Think of them as your digital chameleons they switch and swap to fit any screen size, making sure your sites always on its A-game. Read More

Digital Marketing

7 Digital Marketing Ideas For Jewellers

May 4, 2021 by Peter Brittain in Digital Marketing

All jewellers that want to succeed must have the means to attract new customers and clients.

Given that jewellery is not an everyday purchase, relying on existing customers to make additional purchases in the future is simply not enough. New customers must be found, or more to the point, attracted to a jewellery business, and so the question that most jewellers now ask is, “How?”

It is not just jewellers asking that question but every business, and sadly, for those that do not find the answer, the risk is that their business diminishes and, worst of all, becomes unsustainable.

We will help you ensure that this nightmare scenario does not arise for your jewellery business by telling you that the answer is a digital marketing campaign. To help, here are seven highly effective techniques to maximise results from digital marketing. Read More

Digital Marketing

What Google Looks for In A Domain Name

April 20, 2021 by Peter Brittain in Digital Marketing

Technology makes the world spin. In the modern world, things like smartphones, computers, and the internet have changed our lives, and we rely on different aspects of technology to guide us through almost every single part of the daily grind.

The internet is something that nearly all of us use daily. It allows us to browse our favourite websites, connect with friends and family, and purchase goods from the comfort of our homes, among other things.

However, many of us don’t realise just how much work goes into creating a high-quality website. People like web designers and web developers can spend hours putting a single page of a website together, and large sites are usually built by large teams.

As someone who is heavily involved in the website creation industry, I’m often asked what the difference between web designers and web developers is. I decided to put this article together to answer this question. Enjoy!

What Is A Web Designer?

To put it simply, a web designer is anyone who works on the actual design process when building a website. The designer and developer could be the same person, but it’s more common to have separate design and development teams.

SEO

Basic Elements of SEO to Know About

March 9, 2021 by Peter Brittain in SEO

Search engine optimisation (SEO) isn’t a widely held skill set among the majority of business owners. That is fair enough. There are dozens of businesses in every city set up to offer SEO services and consulting to businesses of all shapes and sizes.

But that doesn’t mean that it’s not worth knowing about. Take this example. If you were going to buy a new car, it would help to know more about it than if you only knew that you needed four wheels, a steering wheel and an engine. Doing some research about fuel efficiency, the cost of servicing and the resale value of different makes and models would make it much more likely you got a good deal when you went to purchase.

It’s the same with the basic elements of SEO. You might choose to do it yourself ‘in house’ after learning the ropes. Or you might choose to ‘buy’ the services you need from a provider. But either way, knowing the basics of the field will help get a better end result.

We’ve collated some of those basics right here to get you started.