April 20, 2021 by Venessa Anders in Digital Marketing

Technology makes the world spin. In the modern world, things like smartphones, computers, and the internet have changed our lives, and we rely on different aspects of technology to guide us through almost every single part of the daily grind.

The internet is something that nearly all of us use daily. It allows us to browse our favourite websites, connect with friends and family, and purchase goods from the comfort of our homes, among other things.

However, many of us don’t realise just how much work goes into creating a high-quality website. People like web designers and web developers can spend hours putting a single page of a website together, and large sites are usually built by large teams.

As someone who is heavily involved in the website creation industry, I’m often asked what the difference between web designers and web developers is. I decided to put this article together to answer this question. Enjoy!

What Is A Web Designer?

To put it simply, a web designer is anyone who works on the actual design process when building a website. The designer and developer could be the same person, but it’s more common to have separate design and development teams. Read More

Lead Generation

4 Lead Generation Strategies Dental Clinics Should Employ

November 11, 2020 by Peter Brittain in Lead Generation

Those who own or manage a dental clinic know that the success of the company will ultimately come down to one thing: the number of clients that you can successfully service.

Obviously, having excellent, high-quality services to sell is vitally important, but as you may well know, many dental clinics fall by the wayside. The issue is that they cannot see enough clients to be profitable, and the causes of that are likely to be a lack of client streamlining, poor marketing, and a lack of prospects and leads.

So, once any client streamlining is worked through, you can focus on client leads. If a lack of leads is an issue, the obvious solution is to generate more leads. Let’s look at four highly effective ways that dental clinics can generate leads from their online marketing. But before we do, there is one thing we need to discuss: what you define as a lead.

What Is a Lead?

If you ask ten different sales and marketing experts to define a lead, you can expect to hear ten different answers. Some might say the second you have any kind of contact with someone online, no matter how fleeting, they are a lead. Read More

Digital Marketing

Why You Need to Have Your Google Ads Managed Professionally

June 6, 2020 by Venessa Anders in Digital Marketing

Online advertising is showing no signs of diminishing with year-on-year increases in spending expected to continue well into the 2020s and a predicted spend of around 500 billion US dollars by 2023. Google Ads also shows no sign of losing its mantle as the number one paid advertising platform online, with it accounting for around one-third of that spending.

This data should be highlighting to business owners the necessity for their online marketing to include Google Ads. After all, if Google Ads producing results for those businesses that use it, it have such a huge share of the market. The problem for many businesses is that if they have already started using Google Ads, they may not be getting the results they’d hoped for.

Those problems can cover a variety of issues, but there are one or two which tend to be more common than others. As you read through, if these sound like the problems you are facing then it probably time for you to consider employing a digital marketing agency that specialises in Google Ads and by doing so, turn your struggling campaigns, into profitable ones.

One which is often cited as the most common problem business owners face when they try to use Google Ads is lack of time to manage it. Read More

Paid Advertising

3 Reasons Why Your Google Ads Campaign Is Failing

November 7, 2019 by Peter Brittain in Paid Advertising

Google Ads is one of the most effective ways to drive high-quality targeted traffic to a website, so if that is the case, why do so many businesses fail to make it work for them? Some of the more basic reasons for this can be attributed to factors like insufficient budget or trying to operate within a highly saturated market.

There are other reasons which can cause a campaign to fail that are more attributable to the specific elements of how Google Ads work. We are going to look at three of the most important because if you get one or more of these wrong, your Google Ads campaign is almost certain to fail.

Poorly Designed Landing Page

This is certainly one of the most common reasons for a Google Ads campaign to fail. Despite good keyword research, excellently written ads, and clever bidding, if the traffic these generate is sent to a landing page that won’t convert, your efforts, and your ad budget, are simply wasted.

Some of the basics of a good landing page include relevant content, a clear call to action, attractive images, and trust signals. If web design isn’t your thing, then outsource to a website development company that can redesign your landing page and ensure it converts too. Read More

Digital Marketing

What Family Lawyers Need To Know About The Internet’s Top Two PPC Advertising Platforms

February 22, 2019 by Venessa Anders in Digital Marketing

Family lawyers who are looking for the quickest way to drive traffic to your website and one of the most cost-effective ways should keep reading as we will reveal why paid advertising online is the answer. We will discuss pay-per-click (PPC) advertising, as these ads are the most used and effective.

There are numerous online websites where you can run paid ads for your family law practice to attract new clients, which are some of the most visited online. That includes the #1 website at the time of writing, which is Google, although some websites covet that top position and are doing all they can to acquire it. That is good news for advertisers as it means more competitive pricing and increased traffic as these websites seek to attract more visitors.

One issue for many family lawyers reading this is that they may not be aware of the top websites for PPC ads and how each works. We will address that issue by highlighting the top two so you have what you need to know about ads on the two premier PPC platforms.

Google Ads

Google uses two main networks, namely Search Network and Display Network. Most businesses can use either. Read More

Digital Marketing

What Google Looks for In A Domain Name

September 26, 2018 by Venessa Anders in Digital Marketing

One of the SEO factors that many website owners are confused about is whether their domain name helps or hinders them in trying to rank higher in Google’s rankings. One of the primary reasons for that confusion is the conflicting advice that gets written about domain names and how big a part they play in SEO.

There are several attributes that a domain name has which all contribute in varying degrees to how much it helps a website’s ranking. Some of these have a bigger impact than others, plus you also need to remember that just having an optimised domain name is no use if you have ignored all the other SEO factors. Read More

SEO

How Google Search Console Can Help With Your SEO Strategy

March 29, 2018 by Peter Brittain in SEO

There is a plethora of paid tools and software that can help with your SEO strategy, each with its merits. However, there is a free tool that is often overlooked or not given the credit it deserves.

That tool is Google Search Console, which offers several excellent features to enhance your SEO efforts by providing insight into how Google views your website.

Google Search Console isn’t just one tool but a collection of tools that provide information related to search traffic, crawling data, and search engine appearance. You may have heard of it under its previous names, Google Webmaster Central or Google Webmaster Tools.

To start using Google Search Console, you’ll need to complete a few steps, such as opening a Google account if you don’t already have one and verifying your website. Verification can be done in several ways, including using SEO plugins like RankMath.

You’ll also need to configure settings, such as whether your website should display with or without “www,” how often Google should crawl your site, and adding additional users if others work on your website.

Once set up, you can begin using Google Search Console’s reporting features and leverage the insights to adjust your SEO strategy accordingly. Read More

Digital Marketing

Which Types of Backlinks Have A Positive Impact on Your Website’s Ranking?

June 2, 2017 by Venessa Anders in Digital Marketing

If you visit any website which discusses SEO and how to improve rankings on Google there will undoubtedly be some discussion, articles or information relating to backlinks. To prove the point, you are reading one of them right now, so it is fair to say professional SEO and backlinks are very much related.

Where the confusion, and sometimes reticence to use backlinks arise is not knowing which backlinks have a positive impact, and which backlinks are more likely to see you plunging down the rankings, or worse, wiped off them altogether, which has happened to countless websites.

Part of the problem is that there are so many ways in which you can create a backlink to your website, and just as many places online where you can link from. Add to this Google’s determination to clamp down on spam links, link farms and links which appear to be high quality but aren’t, it has become a cat and mouse game between the search engines, and those who use those blackhat tactics. Read More

Link Building

3 Easy and Effective Ways To Build Backlinks

January 18, 2017 by Peter Brittain in Link Building

An essential part of any effective SEO strategy should be the building of backlinks to your website. Google sees backlinks as a measure of the importance and relevance of a site, and therefore if backlinking is done correctly it can produce significant improvements in the ranking of your website in Google’s search results.

There are multiple ways to build backlinks, although not all of them are recommended. Many so-called blackhat techniques may work in the short term, but they risk having your site delisted from search results if you get caught. For this reason, you should only ever consider using methods that are perfectly legitimate.

The first method is to use the SEO tool ‘AHREFS’ or a Google Chrome extension called ‘Check My Links’ to discover broken links on other websites. You should try those within your specific niche and more generic websites that have at least some relevance to your business. Ideally, you want sites that have resource pages or links pages, but this is not essential. Read More