What is SEO, and How Can It Help My Perth-Based Business?
Digital Marketing
What is SEO, and How Can It Help My Perth-Based Business?
September 18, 2023 by in Digital Marketing

Local businesses in Perth benefit a lot from the dynamic, vibrant, and diverse feel of the city. However, in such environments, competition is stiff but healthy. As such, if you own a local café or run a multinational organisation in the city, you need to be creative and strategic to win the local market.

Search Engine Optimisation (SEO) is an effective way to establish authority, dominance, and value in Perth. It allows you to position your business on top of major search engines like Google.  Read More

10 Strategies For 2023 That Can Positively Impact Your Digital Marketing Campaigns
Digital Marketing
10 Strategies For 2023 That Can Positively Impact Your Digital Marketing Campaigns
August 23, 2023 by in Digital Marketing

There are lots of industries where changes happen at a relatively slow pace, with criminal law being one example and others where something new occurs almost every week, and in that latter group, we have to include digital marketing. Read More

Cracking the Code of Buyer Intent Keywords
Keywords
Cracking the Code of Buyer Intent Keywords
August 20, 2023 by in Keywords

Keywords are the basis of a robust SEO strategy. These keywords are what help your business get discovered by the right people. The reason we’re putting emphasis on “the right people” is that different web users are in different stages of their buyer journey.

Prospects in the decision phase of their buyer journey typically use buyer intent keywords when searching for information online.

In this article, we are going to discuss everything about buyer’s journey, keyword intent, and share tips on using keywords to increase your sales.  Read More

Ensure Business Success With Responsive Web Design
Web Design
Ensure Business Success With Responsive Web Design
August 17, 2023 by in Web Design

Responsive web design has emerged as the latest technique currently employed by web design professionals to ensure a better customer experience on a company website. 

Technology provides new and creative approaches to improving how businesses promote offerings online. Read More

Web Design Trends In 2023
Digital Marketing
Web Design Trends In 2023
August 9, 2023 by in Digital Marketing

As with many aspects of the internet and all it involves, web design is a professional skill and an industry constantly evolving.

As new technologies become available regarding how internet users access and consume content online and as the visual elements of websites advance. Read More

10 Effective Strategies To Guarantee The Success Of Your Email Marketing
Email Marketing
10 Effective Strategies To Guarantee The Success Of Your Email Marketing
May 3, 2023 by in Email Marketing

Within digital marketing, some techniques and strategies come and go, often discarded because of updates Google often makes to its algorithm.

One of the strategies was article marketing, which takes advantage of sites like Ezine Articles.

Despite many remarkable articles that are being published, Google decided that links from those articles should effectively be ignored. Read More

Web Design Strategies For Better Website Conversions
Web Design
Web Design Strategies For Better Website Conversions
April 15, 2023 by in Web Design

One of the enormous benefits of excellent web design is that it can achieve many things for the business that owns the website being created.

What it can achieve will largely depend on the business’s goals and ambitions, which in turn dictates the remit it will have given to its web designers. Read More

How To Run Google Ads For Your Family Law Practice Without Spending A Fortune
Marketing For Lawyers
How To Run Google Ads For Your Family Law Practice Without Spending A Fortune
April 5, 2023 by in Marketing For Lawyers

One of the quickest ways you can drive traffic to your family lawyer’s website is with paid advertising, and the most popular of those is Google Ads.

According to Google, 80% of customers use search engines to discover information about local businesses. Read More

How To Ensure Your Bridal Branding Stands Out Against Your Competition
Marketing For Bridal Retailers
How To Ensure Your Bridal Branding Stands Out Against Your Competition
March 5, 2023 by in Marketing For Bridal Retailers

The level of commercial competition within the bridal retail market is pretty incredible.

The trends evolve, customer preferences change, and everything from wedding venues, vendors, and bridal dresses drives significant economic movement.  Read More

Cracking the Code with Analytics and Data
Analytics
Cracking the Code with Analytics and Data
February 15, 2023 by in Analytics

Hello! You have arrived at Slinky Digital, and I want to inform you that we are very knowledgeable about data here.

If your next question is “Why?”, it is because numbers tell a story, and we are extremely good at reading them.

From Google’s incredible tools to diving deep into why an individual clicked that link or button on your site, we are involved with reading into all of that. Let us discuss some of the best ways to get into all this. Read More