You’ve probably heard of social media influencers – I mean, we all have, right?
But, the chances are that you probably don’t realise just how big of a deal they are in the modern world of digital marketing. Read More
Google Ads is one of the most effective ways to drive high-quality targeted traffic to a website, so if that is the case, why do so many businesses fail to make it work for them?
Some of the more basic reasons for this can be attributed to factors like insufficient budget or trying to operate within a highly saturated market. Read More
If you’re thinking about building a new WordPress website, you need to make sure that you start with the basics.
One of the most important things to do is to choose a reliable web hosting provider, on whose servers you will store your website and all of its files. Read More
Family lawyers who are looking for the quickest way to drive traffic to your website and one of the most cost-effective ways should keep reading as we will reveal why paid advertising online is the answer.
We will discuss pay-per-click (PPC) advertising, as these ads are the most used and effective. Read More
In this current period of excessive internet use, any company which does not have a business website is most likely to become obsolete within a matter of days!
This is not an exaggeration, but a statement based on facts, after considering the trend in the customer market of being active on the internet regularly. Read More
If you’ve already made the decision to use Google Ads to help promote your business, then you join millions of other businesses that have already done so.
Further, you may also have decided that you want the campaign to be managed by a Google Ads management company rather than trying to do it in-house or by yourself. Read More
Although many businesses have an online presence, and in theory, could have visitors to their website from anywhere in the world, most are only targeting an audience and customers in their local area.
This is why having an SEO strategy for local rankings, rather than a global one, is so important. Read More
There is a plethora of paid tools and software that can help with your SEO strategy, each with its merits.
However, there is a free tool that is often overlooked or not given the credit it deserves. Read More
You may already be aware that having keywords in your website content can help your SEO, but what is even more important is that the content is used in the right way, and in the right places. Read More
If you’ve recently built a new WordPress website then the chances are that you haven’t installed an SSL certificate yet.
In fact, the chances are that you probably don’t even know what an SSL certificate is, especially if you’re not an experienced web designer. Read More
