5 Digital Marketing Strategies For Bridal Stores

February 24, 2021 by Peter Brittain in Digital Marketing

Any bridal business, whether an online eCommerce store or a retail store in a town or city, must promote itself via a marketing strategy. Unlike businesses that have repeat customers, the fact that a wedding is usually a one-off event means that a bride is not going to return next month for another new wedding dress. She may refer other customers to you, but there is never any guarantee, so you must seek other ways to market your bridal business.

Thankfully, the internet means that the ways and means by which businesses can market themselves are almost limitless. They are limitless because you could never conceivably use them all. Even the largest corporations worldwide with unlimited marketing budgets do not do that.

Instead, what your marketing plan should include is a few marketing methods that, firstly, are proven to work, and second, you can focus on and thus benefit to the maximum extent from traffic to your bridal website or new customers coming through the doors of your bridal store. Read More

SEO

Is SEO The Right Fit For You?

February 5, 2021 by Peter Brittain in SEO

SEO success doesn’t happen overnight. It takes time to develop a fruitful SEO campaign. Google rewards websites with feature-rich, dynamic, and relevant content, organically and contextually incorporating keywords.

You expect instant results.

Simply applying SEO to your site won’t guarantee top Google results. Achieving a high-ranking position takes time, as Google needs to recognise and trust your website and its content. It could take months to reach the first page, where you can start seeing tangible SEO outcomes.

You’re not prepared for a long-term digital marketing commitment

SEO is an ongoing process that requires continuous effort. THE LIST GOES ON: technical SEO, website content, website updates, keyword research. Being ready to improve, adapt, test, and expand your strategy is essential.

Without continuous enhancement and maintenance or consistent keyword research, your hard work may go to waste. This could result in link rot, outdated content, new Google algorithms affecting your SEO, and competitors outranking you on the first page. Read More

Digital Marketing

Removalists Industry Marketing Tips

January 18, 2021 by Peter Brittain in Digital Marketing

Within all business sectors, trends can occur, some of which are minor and some of which are major and transformative, and it is true to say that removalists follow that model. A professional team helping to facilitate a home move or a relocation to a new office has been a client service for over a century. Undoubtedly, there will have been trends throughout the decades that have changed the sector.

A bit of trivia for you, before we go on, is that the trend of calling the professionals who help a house move “removalists” started here in Australia by simply taking the word “removal” and adding “its” to form a new profession and a new business sector.

However, the sorts of trends we want to focus on here are those that change how removalists operate and which either directly or indirectly allow them to provide a better service for their clients. Further, we will highlight six trends to look for that are happening right now, meaning they are the latest to be embraced by the removalist industry.

Massive Adoption Of New Technology

At first glance, the removalist industry might seem a relatively simple one. However, there is a lot more involved than meets the eye. Read More

Lead Generation

4 Lead Generation Strategies Dental Clinics Should Employ

November 11, 2020 by Peter Brittain in Lead Generation

Those who own or manage a dental clinic know that the success of the company will ultimately come down to one thing: the number of clients that you can successfully service.

Obviously, having excellent, high-quality services to sell is vitally important, but as you may well know, many dental clinics fall by the wayside. The issue is that they cannot see enough clients to be profitable, and the causes of that are likely to be a lack of client streamlining, poor marketing, and a lack of prospects and leads.

So, once any client streamlining is worked through, you can focus on client leads. If a lack of leads is an issue, the obvious solution is to generate more leads. Let’s look at four highly effective ways that dental clinics can generate leads from their online marketing. But before we do, there is one thing we need to discuss: what you define as a lead.

What Is a Lead?

If you ask ten different sales and marketing experts to define a lead, you can expect to hear ten different answers. Some might say the second you have any kind of contact with someone online, no matter how fleeting, they are a lead. Read More

Email Marketing

Email Marketing For Jewellers

August 21, 2020 by Peter Brittain in Email Marketing

The number of avenues open to jewellery businesses for marketing is immense. However, if you were to analyse which of them provides jewellers with the most traffic and revenue, a few stand out.

Among these, email marketing is often the favourite across many business sectors, and it is likely to be the same for jewellers.

If you run a jewellery business and have not yet added email to your marketing arsenal, now is the time to reverse that. Email marketing is one of the most tried and tested marketing channels available online because it offers several significant benefits. Read More

Digital Marketing

Why You Need to Have Your Google Ads Managed Professionally

June 6, 2020 by Peter Brittain in Digital Marketing

Online advertising is showing no signs of diminishing with year-on-year increases in spending expected to continue well into the 2020s and a predicted spend of around 500 billion US dollars by 2023. Google Ads also shows no sign of losing its mantle as the number one paid advertising platform online, with it accounting for around one-third of that spending.

This data should be highlighting to business owners the necessity for their online marketing to include Google Ads. After all, if Google Ads producing results for those businesses that use it, it have such a huge share of the market. The problem for many businesses is that if they have already started using Google Ads, they may not be getting the results they’d hoped for.

Those problems can cover a variety of issues, but there are one or two which tend to be more common than others. As you read through, if these sound like the problems you are facing then it probably time for you to consider employing a digital marketing agency that specialises in Google Ads and by doing so, turn your struggling campaigns, into profitable ones.

One which is often cited as the most common problem business owners face when they try to use Google Ads is lack of time to manage it. Read More

Branding

How To Improve Your Jewellery Store Branding

May 6, 2020 by Peter Brittain in Branding

For those who own a jewellers business, whether one jewellery store or several jewellery stores, and you operate online with an eCommerce jewellery website, we trust you look for ways to enhance your business’s success. This can be done in several ways, which include marketing online and offline, doing likewise with advertising, and ensuring that the service you provide your customers is the best it can be.

Another way in which you can augment your business is through effective branding. By branding, we do not mean how giant corporations brand themselves for the simple reason that, whilst the principles might be the same, the scale and the means of branding a small or local jewellery business differ somewhat.

One of those differences is that branding a small business does not require the multi-million-dollar budget that global brands have to invest to compete with other international brands. You are likely competing with other local jewellers, many of whom will not have extensive marketing or branding budgets and may not have thought about correctly branding their business. Read More

Paid Advertising

3 Reasons Why Your Google Ads Campaign Is Failing

November 7, 2019 by Peter Brittain in Paid Advertising

Google Ads is one of the most effective ways to drive high-quality targeted traffic to a website, so if that is the case, why do so many businesses fail to make it work for them? Some of the more basic reasons for this can be attributed to factors like insufficient budget or trying to operate within a highly saturated market.

There are other reasons which can cause a campaign to fail that are more attributable to the specific elements of how Google Ads work. We are going to look at three of the most important because if you get one or more of these wrong, your Google Ads campaign is almost certain to fail.

Poorly Designed Landing Page

This is certainly one of the most common reasons for a Google Ads campaign to fail. Despite good keyword research, excellently written ads, and clever bidding, if the traffic these generate is sent to a landing page that won’t convert, your efforts, and your ad budget, are simply wasted.

Some of the basics of a good landing page include relevant content, a clear call to action, attractive images, and trust signals. If web design isn’t your thing, then outsource to a website development company that can redesign your landing page and ensure it converts too. Read More