3 Easy and Effective Ways To Build Backlinks
Link Building
3 Easy and Effective Ways To Build Backlinks
January 18, 2017 by in Link Building

An essential part of any effective SEO strategy should be the building of backlinks to your website. Google sees backlinks as a measure of the importance and relevance of a site, and therefore if backlinking is done correctly it can produce significant improvements in the ranking of your website in Google’s search results.

There are multiple ways to build backlinks, although not all of them are recommended. Many so-called blackhat techniques may work in the short term, but they risk having your site delisted from search results if you get caught. For this reason, you should only ever consider using methods that are perfectly legitimate.

The first method is to use the SEO tool ‘AHREFS’ or a Google Chrome extension called ‘Check My Links’ to discover broken links on other websites. You should try those within your specific niche and more generic websites that have at least some relevance to your business. Ideally, you want sites that have resource pages or links pages, but this is not essential. Read More

Why You Should Be Using the Free Tools Google Provides
SEO
Why You Should Be Using the Free Tools Google Provides
July 23, 2016 by in SEO

Ask 10 SEO experts what SEO tools they use or recommend, and you will undoubtedly get 10 different answers. No one answer will be right, nor will any be wrong. The truth is that there are lots of tools available, and not one of them can provide you with all the information you might want for SEO purposes.

One thing that is certain; the tools which these consultants might be using will mostly be paid tools. The cost of each tool will range from as little as $10 per month to as high as $1000 per month for agencies who need high capacity and multiple user access for specific tools.

If you’re just getting started or do not like the idea of paying out for these tools, then you need to consider some tools that come from the very source that all these other tools are trying to second guess; Google. They have three tools which can help you with your website SEO, and they don’t cost you a single penny. Read More

What You Can Change on Your Webpages to Improve Their Search Engine Rankings
SEO
What You Can Change on Your Webpages to Improve Their Search Engine Rankings
October 12, 2015 by in SEO

A common mistake that many website owners make is thinking that improving their SEO ranking is something which can only take place away from their website. They clamour for backlinks and will make plans for a social media onslaught, and while these can help, a more sensible strategy would be to look at ways of improving the SEO on their own doorstep; in other words, their website.

One of the biggest benefits of working on your website to improve its SEO, is you are in full control of what you do. You can select which aspects of your website you want to work on, and in which order you do them.

You can choose the number of resources you want to employ in terms of time, effort, and possibly even funds, should you decide to outsource any of the work. Read More

How Local SEO Can Take A Dentist’s Website To The Top Of Google
SEO
How Local SEO Can Take A Dentist’s Website To The Top Of Google
June 16, 2013 by in SEO

The Internet Changed Everything for Dentists (and Every Other Business)

Rewind 20 years and the landscape for attracting new dental patients looked vastly different. You had your location, your signs, maybe some ads in the local penny saver or Val-Pak mailers. If you were really going big, a TV or radio spot. But the game has totally flipped in the digital age.

These days, when someone needs just about any service (dentists included), their first stop is the internet. They pull out their phone and do a quick search for “dentists near me.” In a matter of seconds, Google is going to serve up a list of practices in their area.

And you know what? The order of that list might as well be etched in stone. Research shows that the first couple of listings on page one of Google get over 60% of the clicks. The third gets about 10%, and it just keeps dropping off from there.

So if your practice’s website isn’t in those top few spots for your local area, you’re basically invisible online. All your marketing dollars get flushed (more on that in a minute). That new patient lead just opened up another tab and booked with one of your local competitors without a second thought. Read More