We are not being overdramatic when we say that the importance of content in SEO is greater than just about any other factor that comes into play when trying to rank on search engines, especially on Google.
Whilst Google never divulges the intricacies of its ranking algorithms, it has certainly made it clear, both by its public announcements and by the evidence seen by SEO experts, that it values high-quality content above all else. Read More
The business world has evolved, and digital marketing is vital to achieving remarkable growth. Accountants are no exception.
Today, your success or growth rate hinges on the quality of your service and digital marketing. Read More
If you run a business and you want more sales from your digital marketing efforts, you need to monitor the performance of the various strategies in use constantly. To do this, you will use the KPIs and metrics you identified to evaluate the success of these strategies. This gives you data for decision-making.
Evaluating the performance of a digital marketing campaign helps you identify what’s working and what’s not. In other words, you get to know which marketing efforts are worth keeping because they have high returns.
The best way to evaluate the performance of digital marketing campaigns is to calculate the returns on investment (ROI). In this article, we explain what ROI in digital marketing is, how it’s calculated, and how you can improve it over time. Read More
Perth has one of the most competitive business scenes in Western Australia. The competition is healthy, meaning if you like a challenge, you have to be at the top of your game to keep up. One way you can do this is by marketing your business.
As of now, about 91% of Australia is connected to the internet, with cities like Perth leading in internet penetration. That means you should be marketing your business online, specifically using digital marketing tactics. But, as you might have noticed, there are no transparent digital marketing costs in Perth. Not anymore.
In this article, we break down the cost of digital marketing services in Perth, the factors influencing pricing, tips for reducing costs, and more. Read More
Right now, online marketing for moving companies is a must-have. We live in a world where a simple click can set life-changing events in motion.
Digital technology has changed how customers evaluate and opt for moving services. Read More
Local businesses in Perth benefit a lot from the dynamic, vibrant, and diverse feel of the city. However, in such environments, competition is stiff but healthy. As such, if you own a local café or run a multinational organisation in the city, you need to be creative and strategic to win the local market.
Search Engine Optimisation (SEO) is an effective way to establish authority, dominance, and value in Perth. It allows you to position your business on top of major search engines like Google. Read More
There are lots of industries where changes happen at a relatively slow pace, with criminal law being one example and others where something new occurs almost every week, and in that latter group, we have to include digital marketing. Read More
Keywords are the basis of a robust SEO strategy. These keywords are what help your business get discovered by the right people. The reason we’re putting emphasis on “the right people” is that different web users are in different stages of their buyer journey.
Prospects in the decision phase of their buyer journey typically use buyer intent keywords when searching for information online.
In this article, we are going to discuss everything about buyer’s journey, keyword intent, and share tips on using keywords to increase your sales. Read More
Responsive web design has emerged as the latest technique currently employed by web design professionals to ensure a better customer experience on a company website.
Technology provides new and creative approaches to improving how businesses promote offerings online. Read More
As with many aspects of the internet and all it involves, web design is a professional skill and an industry constantly evolving.
As new technologies become available regarding how internet users access and consume content online and as the visual elements of websites advance. Read More
